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Expert tips for turning apps
into successful businesses

Blog
4 must-have features in your game's next mediation platform
Reuben Lewis
For game developers of all sizes, from one-person operations to large teams, partnering with the right mediation platfor…
Case Study
How Sunday increased ARPU D3 by 50% with ironSource's ROAS Optimizer
Sunday, Cat Escape
Sunday is the 16-person German mobile games studio behind the hit hyper-casual title, Cat Escape, which saw 10 million d…
Blog
How to design and optimize creatives for mobile apps
Reuben Lewis
Engaging ad creatives are key to succeeding on an ad network, and are often the difference between acquiring users at sc…
Blog
Debunking four myths about on-device advertising
Dor Isseroff
Advertising directly on devices through telcos and OEMs has come a long way since the days of static factory preloads. N…
eBook
2021 monetization and UA benchmarks for mobile games
Jasmine Cohen
Make better business decisions with game growth benchmarks and tips on how to hit them
Blog
How much do media buyers know about mobile gamers?
Dan Feldstein
According to App Annie’s 2021 State of Mobile Report, mobile gaming grew 20% year over year in both users and total co…
Case Study
Higgs Studio boosts ARPDAU 10% with ironSource in-app bidding and Facebook Audience Network
Higgs Studio, Tile Connect
Higgs Studio is a puzzle game developer that aims to provide players all over the world with enjoyable, challenging puzz…
Case Study
One-person studio Addiktive Games boosts eCPM 50% with ironSource in-app bidding
Addiktive Games, Idle Bubbles Cannon
Addiktive Games is the one-person mobile game studio behind the casual idle game, Idle Bubbles Cannon. As a solo operati…