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Blog
How to scale your Apple Search Ads campaigns
Matthew Skurnick, Director of Product Growth — Mar 17, 2023
*This post was last updated on March 17, 2023 Apple Search Ads has become one of the most important channels for app...
  • apple search ads
  • user acquisition
Blog
What to look for in your Play and Own solution
Gal Fisheloviz, Director of Business Strategy at ironSource — Mar 12, 2023
The Play & Own (P&O) revolution isn’t just on the horizon - it’s already here. With it comes a whole new host of...
  • web3
Blog
Mobile gaming at all hours: 7 facts about how users engage with their phones
Davis Silver — Mar 07, 2023
People spend more time on their phones than ever before, 5 hours per day according to data.ai. The more interesting ques...
  • agencies
  • games
  • ...
    • user acquisition
Blog
How to run effective UA campaigns for your subscription app by measuring long term goals
Davis Silver — Feb 27, 2023
According to Databox, around 80% of marketers prefer looking at short term goals, like eCPI, because it's easy to measur...
  • apps
  • user acquisition

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Blog
How to overcome the in-app purchase revenue gap in 2023
Anna Popereko, Game Design Consultant at ironSource — Feb 22, 2023
Now that players’ budgets are tightening, it’s becoming more important for midcore and hardcore games to diversify their...
  • monetization
  • rewarded video
Blog
9 statistics about how users engage with streaming apps
Davis Silver — Feb 16, 2023
The video streaming industry is booming - but do we really understand how consumers feel about streaming apps and their ...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Blog
Introducing Luna’s free solution for Apple Search Ads
Jasmine Cohen — Feb 15, 2023
Luna from Unity is giving app and game developers of all sizes the opportunity to try out our Apple Search Ads suite of ...
  • apple search ads
Blog
Breaking silos to increase creative performance: How creative and growth teams can be BFFs
Rae Steinbach — Jan 31, 2023
There’s a major gap in the creative production process: the creative team usually hands off their designs to the rest of...
  • creative optimization
  • creatives
  • ...
    • user acquisition

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