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Blog
The app CMO manifesto: Why unified marketing is the best way forward
Peli Beeri
Since 2008 when it first emerged, the app economy has evolved to include some of the biggest brands in the world - and o...
  • apps
  • creatives
  • ...
    • user acquisition
Blog
Making the most of your in-app advertising campaigns: Q&A with Liftoff
ironSource
ironSource sat down with Matt Fisher, Group Product Manager at Liftoff, a one stop shop to programmatic user acquisition...
  • apps
  • user acquisition
Blog
P2E vs. P&E: Models for using blockchain technology in gaming
Rae Steinbach
Games that use blockchain technology are rapidly gaining popularity, and now’s the time to get acquainted with what this...
  • blockchain
  • games
  • ...
    • gametech
Blog
4 myths about cross promotion
Maya Fehler
In the webinar “How to Scale Your App Portfolio with Cross Promotion,” ironSource Growth Strategy Manager, Omer Katzburg...
  • analytics
  • monetization

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Blog
ironSource product innovations: 2022 so far
Nimrod Zuta, VP Product
Following the deprecation of MoPub, we've been happy to see so many publishers choose the ironSource platform to power t...
  • monetization
  • tools
  • ...
    • tools|user acquisition
Blog
How to scale your Apple Search Ads campaigns
Itai Kafri
Apple Search Ads has become one of the most important channels for app marketers to reach iOS users - in fact, accordin...
  • creatives
  • user acquisition
Blog
Inside Sweatcoin's ad monetization strategy
ironSource
There's a growing trend toward implementing ad monetization into apps beyond games - but Sweatcoin's been there from the...
  • mediation
  • monetization
  • ...
    • subscription
Blog
What is blockchain technology and how is it relevant for gaming?
Rae Steinbach
The uses for blockchain extend far and wide, from making banking transactions more secure to preventing data breaches in...
  • blockchain
  • games
  • ...
    • gametech

Glossary – EN

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