test referrerNULL

Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • Analytics
  • On-device advertising
  • More topics...
    • Games
    • Apps
    • Creatives
    • Ab testing
    • Agencies
    • Cross promotion
    • Hyper-casual
    • Indie
    • Trends
    • In-app bidding
    • Mediation
    • KPIs
    • Rewarded video
    • Offerwall
    • Interstitial
    • UA Optimizer
    • ASO
Blog
Q&A: How Moonee boosted eCPM using ironSource in-app bidding and Vungle’s bidding network
ironSource
Moonee is a hyper-casual game developer with over 200 million downloads to its name. Its portfolio includes hits like Sq...
  • games
  • hyper-casual
  • ...
    • in-app bidding
    • monetization
Blog
Creatives and performance: Why I became obsessed with art and science
Elad Gabison
Let’s face it - not every one of your game’s creatives is going to have a sky-high and drive quality users by the thous...
  • creatives
Blog
An overview of carriers, OEMs, and MVNOs and how they benefit your on-device strategy
Davis Silver
With nearly 87% of all mobile users in the United States expected to own a smartphone in 2025 according to Statista, on-...
  • apps
  • on-device advertising
Blog
How to foster a winning strategy for your hyper-casual games: Q&A with Homa Games
ironSource
ironSource sat down with Erwann Thebault, Publishing Lead at Homa Games, to get his insights and expertise on how to cre...
  • games
  • hyper-casual
  • ...
    • user acquisition
Blog
How to get started licensing IPs for your games
Davis Silver and Hussein Zayan
As game studios look to diversify the ways they acquire users in an increasingly competitive market, they’re turning to ...
  • ad quality
  • games
  • ...
    • user acquisition
Blog
6 ways to optimize UA with iOS 15 SKAdNetwork
Rae Steinbach
In June 2021, Apple announced iOS 15 would come with new opportunities for gathering performance data from apps with SKA...
  • user acquisition
Blog
3 ways to optimize the ad experience for your users
Reuben Lewis
When integrated carefully, in-game ads are a powerful way to increase revenue without compromising the UX of a game - es...
  • ab testing
  • ad quality
  • ...
    • monetization
Blog
How to build a conversion value strategy to optimize iOS UA campaigns
Reuben Lewis
To measure user quality and optimize campaigns on iOS, developers today are building strategies around the SKAdNetwork c...
  • analytics
  • games
  • ...
    • user acquisition