Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • Analytics
  • On-device advertising
  • More topics...
    • Web3
    • Games
    • Apps
    • Creatives
    • Apple Search Ads
    • A/B testing
    • Agencies
    • MobileVoice
    • Cross promotion
    • Hyper-casual
    • Indie
    • Trends
    • In-app bidding
    • Mediation
    • KPIs
    • Rewarded video
    • Offerwall
    • Interstitial
    • UA Optimizer
    • ASO
Breaking silos to increase creative performance: How creative and growth teams can be BFFs
Rae Steinbach
There’s a major gap in the creative production process: the creative team usually hands off their designs to the rest of...
  • creative optimization
  • creatives
  • ...
    • user acquisition
3 monetization mistakes your strategy game is making and 5 must-have rewarded video placements
Anna Popereko, Game Design Consultant at ironSource
Because strategy games tend to be so intricately designed, we often see developers try to create equally intricate ad mo...
  • monetization
  • rewarded video
Samsung smartphones in 2023: The users, innovation, and technology 
Davis Silver
The global smartphone market share is projected to grow from $484.81 billion in 2022 to $792.51 billion in 2029 accordin...
  • apps
  • on-device advertising
  • ...
    • user acquisition
From core to meta gameplay: 8 ad placements to boost your hyper-casual game’s LTV
Anna Popereko and Roman Shyshkin, Game Design Consultants
The hyper-causal genre thrives on its famously low CPIs and LTVs, which enable developers to affordably buy users at sca...
  • hyper-casual
  • monetization
  • ...
    • rewarded video

Community subscribe – EN

Subscribe to our
for actionable app advice

How to run special offerwall promotions that boost revenue and retention
Sapir Cohen, Growth Strategy Manager
The more downtime we have, the more we’re on our phones - which is why app engagement typically spikes during weekends a...
  • monetization
  • offerwall
The biggest problem facing Play & Own and how we fix it
Gal Fisheloviz, Director of Business Strategy at ironSource
No one wants to play a game that’s difficult to use. Despite major benefits for players, that difficulty is what’s preve...
  • games
  • web3
Best conferences for mobile app developers in 2023
Daniel Godley
Best app conferences for mobile app developers in 2023 Each year the number of conferences filling up calendars only se...
  • events
How to create habit forming apps: Q&A with Admiral Media
ironSource sat down with Florian Gleissner, Marketing Manager at Admiral Media, an award winning performance marketing a...
  • apps
  • monetization
  • ...
    • user acquisition

Glossary – EN

See moreSee more