Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • Analytics
  • On-device advertising
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Blog
6 tips to optimize your app’s growth during the holiday season
Reuben Lewis
As the saying goes, there’s no rest for the wicked. The year may be coming to an end, but the work continues for app dev...
  • monetization
  • user acquisition
Blog
Thank you, MoPub
Omer Kaplan
With the MoPub acquisition about to close, and the imminent deprecation of the platform, we wanted to take the opportuni...
  • monetization
Blog
How and what to A/B test for your app’s monetization strategy
Davis Silver
The apps in the top 200 on the app store manage to earn around $82,500 on a daily basis according to Tekrevol. However, ...
  • apps
  • monetization
  • ...
    • subscription
Blog
The on-device advertising opportunities with foldable phones
Davis Silver
Foldable smartphones, which are smartphones with a folding dynamic, represent an opportunity to reinvent what on-device ...
  • on-device advertising
Blog
How to develop a winning indie title: Q&A with Evgeny Grishakov from Garden of Dreams
ironSource
ironSource sat down with Evgeny Grishakov, CEO at Garden of Dreams, an indie game studio based out of Moscow, to find ou...
  • games
  • user acquisition
Blog
How to make your console game a success on mobile
Davis Silver
With mobile gaming holding a significant portion of the larger gaming market, studios that have traditionally focused on...
  • games
  • monetization
Blog
How to implement a virtual economy into your app
Davis Silver
In an era in which online is the new in-person, including virtual economies in your app is a lucrative way to engage and...
  • apps
  • monetization
  • ...
    • subscription
Blog
Best practices for monetizing mobile games with banner ads
Reuben Lewis
When it comes to monetizing apps with ads, diversification is key. That means using a mixture of user-initiated ads like...
  • monetization