Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • Analytics
  • On-device advertising
  • More topics...
    • Games
    • Apps
    • Creatives
    • Ab testing
    • Agencies
    • Cross promotion
    • Hyper-casual
    • Indie
    • Trends
    • In-app bidding
    • Mediation
    • KPIs
    • Rewarded video
    • Offerwall
    • Interstitial
    • UA Optimizer
    • ASO
ironSource expands in-app ad exchange with powerful new tools
A part of the ironSource network for many years, the ironSource in-app ad exchange has already generated significant rev...
  • agencies
How to improve revenue by segmenting your users 
Davis Silver
For subscription-based apps looking to increase their subscription conversion rates and maximize the value of non-paying...
  • apps
  • monetization
  • ...
    • subscription
How to capture more brand revenue for your app
Davis Silver
According to BI Intelligence, in-app advertising is the fastest growing form of mobile advertising - especially as brand...
  • monetization
The journey to 2 billion downloads: Q&A with Amanotes
ironSource sat down with Tri Vuong, User Acquisition Lead at Amanotes, a games studio making music games based out of Vi...
  • games
  • user acquisition
The fundamentals of rewarded video ad placements
Anna Popereko, Game Designer
Rewarded videos are a must-have ad unit for mobile game developers who are serious about increasing revenue and providin...
  • games
  • monetization
To outsource or to bring in-house? How Wooga and Sunday approach playable production
ironSource Luna
There are a few ways to produce playable ads - outsource production, do it all in-house, or experiment with a mix of bot...
  • creatives
2021 on-device mobile advertising overview and 2022 trends
Dor Isseroff, Director of Partnerships & Growth at Aura
2021 on-device mobile advertising overview and 2022 trends With immense advancements and innovation coming from industr...
  • apps
  • on-device advertising
In-ad analytics: How to crack the black box of creative performance
Adam Stevens, VP Product, Luna
If you’re part of or work alongside a user acquisition team, then there’s no doubt you’re familiar with the highs and lo...
  • creatives
See moreSee more