Expert tips for turning apps
into successful businesses

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Blog
What value does Play and Own bring to gamers?
Gal Fisheloviz, Director of Business Strategy at ironSource
Game developers today are finding new ways to monetize their titles, acquire users, and increase development efficiency ...
  • blockchain
  • games
Blog
Appfest 2022 roundup: 3 days, 21 speakers, 140 guests
ironSource
This year, our exclusive industry summit Gamefest became Appfest. 140 of the top decision makers and innovators from the...
  • monetization
  • user acquisition
Blog
Programmatic video advertising: the complete guide
ironSource
Programmatic video advertising is a complex, multi-layered topic. Multiple networks serving different audiences — advert...
  • agencies
Blog
Your guide to the 2022 programmatic video advertising market
ironSource
Combining the power of video with the efficiency of programmatic tech, programmatic video advertising has begun to domin...
  • agencies
  • user acquisition

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Blog
Samsung in 2022: the users, innovation, and technology 
Davis Silver
In 2021, as the market rebounded post-pandemic, smartphone sales rose by 6% globally according to Tech Radar, leading to...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Blog
Apple Search Ads 101
Ziva Shapiro
Apple Search Ads 101 guide and best practices   In this guide, we’ll discuss everything you need to know about Apple Se...
  • apple search ads
Blog
How to take advantage of blockchain technology without disrupting the game economy
Gal Fisheloviz, Director of Business Strategy at ironSource
There’s a whole host of advantages for developers looking to integrate blockchain technology into their games - just che...
  • blockchain
  • games
Blog
App Analytics: 3 ways to optimize performance by combining player and growth data
Shir Moller, Product Manager at ironSource
Optimizing monetization and UA is key for growth - but they only get you so far if the app itself isn't optimized. In fa...
  • analytics
  • monetization

Glossary – EN

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