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Expert tips for turning apps
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Blog
State of Play: a Q&A with Samantha Benjamin on the shift from hyper to hybrid-casual
Samantha Benjamin — Dec 11, 2024
In the State of Play series, we share in-depth interviews with featured industry experts at Unity events.  In our fir...
  • games
  • monetization
  • ...
    • user acquisition
Blog
Extend Your Holiday Success: Q5 Strategies for Mobile User Acquisition
Savannah Cookson — Nov 14, 2024
While the holiday season remains a busy time of year with consumers being inundated with sales, deals, and general holid...
    Blog
    Advertiser's Playbook to Win the 2024 Holiday Season
    Unity — Oct 16, 2024
    As the holiday magic unfolds, savvy marketers are ready to connect with consumers like never before. Unity surveyed 4,09...
    • MobileVoice
    Blog
    4 key strategies to drive scale and revenue for your app during the shopping season
    Daniel Godley — Sep 23, 2024
    As most app marketers know, time spent on device peaks during the holiday season. Between November and December, househo...
    • on-device advertising

    Community subscribe – EN


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    Blog
    Implementing ads without cannibalizing subscription conversions: A brief guide by ad format
    Daniel Godley — Jul 22, 2024
    2024 has seen many premium subscription service apps expanding their business models to incorporate an ad-tier into thei...
    • on-device advertising
    Blog
    Beyond 50: An untapped audience
    Ziva Shapiro — Jun 26, 2024
    While many marketers heavily concentrate on reaching Gen Z and Millennial audiences, an often-overlooked yet rapidly-exp...
    • MobileVoice
    • user acquisition
    Blog
    Ad revenue and churn: A balancing act
    Daniel Godley — Jun 13, 2024
    A diverse monetization strategy is vital to provide your app with long-term resilience. Using varied revenue streams, yo...
    • ad quality
    • monetization
    Blog
    4 ways to help your app scale during major sporting events
    Daniel Godley — Jun 10, 2024
    Major sporting events often mean an increase in both app engagement and interest from users for relevant apps. And the 2...
    • on-device advertising
    • user acquisition

    Glossary – EN

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