Expert tips for turning apps
into successful businesses

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Blog
Beyond 50: An untapped audience
Ziva Shapiro
While many marketers heavily concentrate on reaching Gen Z and Millennial audiences, an often-overlooked yet rapidly-exp...
  • MobileVoice
  • user acquisition
Blog
Ad revenue and churn: A balancing act
Daniel Godley
A diverse monetization strategy is vital to provide your app with long-term resilience. Using varied revenue streams, yo...
  • ad quality
  • monetization
Blog
4 ways to help your app scale during major sporting events
Daniel Godley
Major sporting events often mean an increase in both app engagement and interest from users for relevant apps. And the 2...
  • on-device advertising
  • user acquisition
Blog
Introducing the all-new Unity LevelPlay
Unity LevelPlay
Partnering with a strong mediation provider has never been more important. As the shift to bidding and mounting privacy ...
  • monetization
  • user acquisition

Community subscribe – EN


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Blog
How to maintain control and transparency with in-app bidding
Savannah Cookson
Compared to traditional waterfall instances, in-app bidding can be advantageous. However one concern raised within the c...
  • Game growth
  • in-app bidding
  • ...
    • monetization
Blog
Social networks are not enough: why you should diversify your app marketing channel mix
Daniel Godley
App marketers now have more capabilities than ever before to reach new audiences. Yet, despite the wealth of options ava...
  • apps
  • in-app bidding
  • ...
    • user acquisition
Blog
Addressing addressability: How brand marketers can adapt their mobile programmatic strategy
Unity
ATT and cookie deprecation signifies more than just a technological shift - it's a game-changer for marketers who are lo...
  • user acquisition
Blog
Unity Expands Direct Brand and Agency Support in EMEA
Unity
Unity is excited to announce its expansion in the European (EMEA) market for its Programmatic Exchange, following four y...
  • company news

Glossary – EN

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