Expert tips for turning apps
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How to maximize growth with offerwall special promotions: tips for the holiday season
Maya Fehler
App engagement peaks during the holiday season - according to our client research, about half of people will play mobile...
  • holiday
  • monetization
  • ...
    • offerwall
    • user acquisition
5 key takeaways on consumer engagement with shopping apps
Savannah Cookson
Online shopping is common practice these days, but how well do we really know how consumers prioritize shopping apps on ...
  • apps
  • retail
  • ...
    • user acquisition
Gaining visibility into the user experience: the metrics to focus on
Keren Karol, Product Manager at Unity
As developers in the mobile gaming industry become increasingly sophisticated in user engagement, it’s critical to keep ...
  • monetization
  • user experience
Mobile game creative trends to supercharge your app’s UA 
Daniel Godley
User acquisition is at the core of app growth, and creatives are one of the best tools UA managers have to reach and eng...
  • creatives
  • user acquisition

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How to maximize the performance of your mobile game: 3 tips from a Unity game design consultant
Anna Popereko, Senior Game Designer at Unity
Growing a mobile game is a complex process with many steps. As a game design consultant, it’s my job to analyze each gam...
  • analytics
  • monetization
Machine learning and programmatic advertising: Q&A with Moloco
Rahul Verma
Machine learning has been around for a long time. First coined in 1959 when the technology was used to detect speech pat...
  • monetization
  • user acquisition
4 offerwall myths, debunked
Haim Kandyba Offerwall Growth at Unity
The offerwall is one of the fastest growing tools in the mobile app ecosystem - for both monetization and user acquisiti...
  • monetization
  • offerwall
How we maintain quality tech at scale: an inside look into how we build our SDK
Guy Kirschbaum, VP of Engineering at Unity
At Unity, we continually work to ensure our ironSource SDK is best-in-class. But with a huge amount of scale - more than...
  • analytics

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