Expert tips for turning apps
into successful businesses

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ironSource LevelPlay: 6 exclusive products we built into our mediation product
Nimrod Zuta, VP Product
Building innovative technologies which anticipate the needs of our partners is a key pillar in our product philosophy. I...
  • mediation
Mobile gaming trends 2022
Davis Silver
Mobile gaming industry overview Online mobile gaming industry - analysis, trends, and statistics Gaming, and mobile ga...
  • trends
ironSource expands in-app ad exchange with powerful new tools
A part of the ironSource network for many years, the ironSource in-app ad exchange has already generated significant rev...
  • agencies
How to use segmentation to boost your app's subscription CVR
Davis Silver
For subscription-based apps looking to increase their subscription conversion rates and maximize the value of non-paying...
  • apps
  • monetization
  • ...
    • subscription
How to capture more brand revenue for your app
Davis Silver
According to BI Intelligence, in-app advertising is the fastest growing form of mobile advertising - especially as brand...
  • monetization
The journey to 2 billion downloads: Q&A with Amanotes
ironSource sat down with Tri Vuong, User Acquisition Lead at Amanotes, a games studio making music games based out of Vi...
  • games
  • user acquisition
The fundamentals of rewarded video ad placements
Anna Popereko, Game Designer
Rewarded videos are a must-have ad unit for mobile game developers who are serious about increasing revenue and providin...
  • games
  • monetization
To outsource or to bring in-house? How Wooga and Sunday approach playable production
ironSource Luna
There are a few ways to produce playable ads - outsource production, do it all in-house, or experiment with a mix of bot...
  • creatives
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