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Expert tips for turning apps
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Blog
Luna surfaces Apple Search Ads impression share data for smarter, more accurate bidding
Yotam Wimmer, Director of Product Management — May 29, 2023
Knowing your impression share for Apple Search Ads search terms gives you a clearer picture of your position in the mark...
  • apple search ads
  • user acquisition
Blog
P&O fundamentals: busting the myths surrounding player ownership
Gal Fisheloviz, Director of Business Strategy at ironSource — May 29, 2023
Play and Own (P&O) gives your users ownership over their digital assets, turning those assets into collectibles and ...
  • web3
Blog
The top 5 rewarded video placements to boost your puzzle game’s revenue
Anna Popereko, Game Design Consultant at ironSource — Apr 30, 2023
According to data.ai, puzzle games have now racked up over 3 billion mobile game downloads and are the 5th largest genre...
  • games
  • monetization
Blog
P&O fundamentals: centralized networks, decentralized networks, and how to find a solution that can support both
Gal Fisheloviz, Director of Business Strategy at ironSource — Apr 30, 2023
Previously, we discussed the importance of choosing the right P&O solution to help you integrate player ownership in...
  • web3

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Blog
What mobile gamers think about Play & Own: 4 key takeaways
Gal Fisheloviz, Director of Business Strategy at ironSource — Mar 29, 2023
Mobile game developers are constantly innovating and finding new ways to bring their players value, with player ownershi...
  • web3
Blog
Use all 4 Apple Search Ads placements to scale up your campaigns
Doron Wagner, Director of Media Innovation at Luna from Unity — Mar 23, 2023
After some time running search results campaigns on Apple Search Ads, it might feel like you’ve maxed out all your keywo...
  • apple search ads
  • user acquisition
Blog
How to scale your Apple Search Ads campaigns
Matthew Skurnick, Director of Product Growth — Mar 17, 2023
*This post was last updated on March 17, 2023 Apple Search Ads has become one of the most important channels for app...
  • apple search ads
  • user acquisition
Blog
What to look for in your Play and Own solution
Gal Fisheloviz, Director of Business Strategy at ironSource — Mar 12, 2023
The Play & Own (P&O) revolution isn’t just on the horizon - it’s already here. With it comes a whole new host of...
  • web3

Glossary – EN

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