Expert tips for turning apps
into successful businesses

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Blog
How Aiming used Tapjoy offerwall to boost engagement rate by 80%
Maya Fehler
Aiming Inc. is a Japan-based game developer responsible for hits like Dragon Quest Tact and CARAVAN STORIES. They wanted...
  • offerwall
  • tapjoy
Blog
How to build the ad experience your users really want
Maya Fehler
Your app is only as valuable as the users who come to it - improving KPIs like and retention is impossible without a us...
  • monetization
  • rewarded video
Blog
Man vs. Machine: 3 ways you can impact growth
ironSource
At Appfest 2022, ironSource’s Maytal Shaul, Anna Popereko, and Yuval Lotan walked through 3 ways you can impact growth i...
  • ab testing
  • custom product pages
  • ...
    • rewarded video
Blog
Apps and games are a safe place for your brand's ads, according to consumer research
Davis Silver
Brand safety is always a high priority, but has been a particularly hot topic the past few weeks. Times like this presen...
  • agencies

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Blog
8 key findings to help you master your holiday advertising strategy
Davis Silver
When asked what they enjoy most about the holiday season, 69% said connecting with family and friends, 64% said giving g...
  • apps
  • user acquisition
Blog
How to identify missed opportunities in your creative analysis with visualizations
Matthew Skurnick, Director of Product Growth
Many of the missed opportunities within creative optimization arise from oversight. With so many campaigns running, and ...
  • creative optimization
Blog
Unity and ironSource merge to simplify launching and growing great mobile games
ironSource
Today, we announced that our merger with Unity is complete. It's a big day for both companies, and we’re excited because...
  • company news
Blog
How Luna’s integration with Sensor Tower helps you find the right keywords at scale
Yotam Wimmer, Director of Product Management
With 600 million users visiting the App Store each week and an average conversion rate of 50%, Apple Search Ads represen...
  • apple search ads

Glossary – EN

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