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Expert tips for turning apps
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Blog
How to maximize the performance of your mobile game: 3 tips from a Unity game design consultant
Anna Popereko, Senior Game Designer at Unity — Sep 11, 2023
Growing a mobile game is a complex process with many steps. As a game design consultant, it’s my job to analyze each gam...
  • analytics
  • monetization
Blog
Machine learning and programmatic advertising: Q&A with Moloco
Rahul Verma — Aug 22, 2023
Machine learning has been around for a long time. First coined in 1959 when the technology was used to detect speech pat...
  • monetization
  • user acquisition
Blog
4 offerwall myths, debunked
Haim Kandyba Offerwall Growth at Unity — Aug 10, 2023
The offerwall is one of the fastest growing tools in the mobile app ecosystem - for both monetization and user acquisiti...
  • monetization
  • offerwall
Blog
How we maintain quality tech at scale: an inside look into how we build our SDK
Guy Kirschbaum, VP of Engineering at Unity — Aug 01, 2023
At Unity, we continually work to ensure our ironSource SDK is best-in-class. But with a huge amount of scale - more than...
  • analytics

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Blog
4 tips for boosting conversion rate and IPM with custom store pages
Omer Katzburg, Senior Growth Strategy Manager — Jul 13, 2023
Traditionally, ad optimization has been all about improving the creative experience before the user clicks on the ad. Bu...
  • creative optimization
  • user acquisition
Blog
How to optimize latency in your ad waterfall
Akiva Glasenberg, Growth Strategy Manager at ironSource — Jul 05, 2023
When a developer is ready to show an ad but the video isn’t ready, their users’ experience could suffer - and due to mis...
  • analytics
  • mediation
Blog
Mobile growth and monetization report 2023
Daniel Godley — Jun 27, 2023
In a challenging environment, knowing how to cost-effectively grow and monetize your game is critical. To that end, Unit...
  • monetization
  • user acquisition
Blog
Your guide to reducing your Android ANR rate and improving your users’ experience
Alon Dotan, Integration Engineer Team Lead at ironSource by Unity — Jun 22, 2023
ANRs, or “application not responding” errors, are a critical issue facing Android developers, and despite the fact that ...
  • analytics
  • anr

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