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Blog
The shift from hyper to hybrid-casual games (and why it matters for everyone)
Samantha Benjamin
The last 4 years are widely regarded as the age of hyper-casual. In just a few short years, the genre went from being re...
  • games
  • hyper-casual
  • ...
    • monetization
    • user acquisition
Blog
Samsung in 2024: Users, innovation, and technology
Daniel Godley
50 years after the first cellphone call was made in 1973 by Martin Cooper, the World Economic Forum reports that there a...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Blog
Best conferences for mobile app developers in 2024
ironSource
Each year the number of conferences filling up calendars only seems to increase - for every niche in the market, there’s...
  • events
Blog
Apple Search Ads best practices: Q&A with M&C Saatchi Performance
Ziva Shapiro
Apple Search Ads has been evolving since 2016, but how has it become even more valuable to app marketers, and how have n...
  • apple search ads
  • user acquisition

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Blog
How to implement an offerwall placement strategy
Anna Popereko, Senior Game Designer at Unity
Your offerwall monetization strategy is only as strong as engagement with your offerwall - that’s why traffic drivers ar...
  • monetization
  • offerwall
Blog
9 tips to boost your UA over the holidays
Sari Berkovich
In a season marked by high installs per mille (IPMs), the holidays are an optimal time for user acquisition (UA). During...
  • cross promotion
  • holiday
  • ...
    • offerwall
    • ua optimizer
    • user acquisition
Blog
How to maximize growth with offerwall special promotions: tips for the holiday season
Maya Fehler
App engagement peaks during the holiday season - according to our client research, about half of people will play mobile...
  • holiday
  • monetization
  • ...
    • offerwall
    • user acquisition
Blog
5 key takeaways on consumer engagement with shopping apps
Savannah Cookson
Online shopping is common practice these days, but how well do we really know how consumers prioritize shopping apps on ...
  • apps
  • retail
  • ...
    • user acquisition

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