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Expert tips for turning apps
into successful businesses

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Blog
Implementing ads without cannibalizing subscription conversions: A brief guide by ad format
Daniel Godley — Jul 22, 2024
2024 has seen many premium subscription service apps expanding their business models to incorporate an ad-tier into thei...
  • on-device advertising
Blog
Beyond 50: An untapped audience
Ziva Shapiro — Jun 26, 2024
While many marketers heavily concentrate on reaching Gen Z and Millennial audiences, an often-overlooked yet rapidly-exp...
  • MobileVoice
  • user acquisition
Blog
Ad revenue and churn: A balancing act
Daniel Godley — Jun 13, 2024
A diverse monetization strategy is vital to provide your app with long-term resilience. Using varied revenue streams, yo...
  • ad quality
  • monetization
Blog
4 ways to help your app scale during major sporting events
Daniel Godley — Jun 10, 2024
Major sporting events often mean an increase in both app engagement and interest from users for relevant apps. And the 2...
  • on-device advertising
  • user acquisition

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Blog
Introducing the all-new Unity LevelPlay
Unity LevelPlay — May 22, 2024
Partnering with a strong mediation provider has never been more important. As the shift to bidding and mounting privacy ...
  • monetization
  • user acquisition
Blog
How to maintain control and transparency with in-app bidding
Savannah Cookson — Apr 16, 2024
Compared to traditional waterfall instances, in-app bidding can be advantageous. However one concern raised within the c...
  • Game growth
  • in-app bidding
  • ...
    • monetization
Blog
Social networks are not enough: why you should diversify your app marketing channel mix
Daniel Godley — Apr 15, 2024
App marketers now have more capabilities than ever before to reach new audiences. Yet, despite the wealth of options ava...
  • apps
  • in-app bidding
  • ...
    • user acquisition
Blog
Addressing addressability: How brand marketers can adapt their mobile programmatic strategy
Unity — Apr 10, 2024
ATT and cookie deprecation signifies more than just a technological shift - it's a game-changer for marketers who are lo...
  • user acquisition

Glossary – EN

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