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Use all 4 Apple Search Ads placements to scale up your campaigns
Doron Wagner, Director of Media Innovation at Luna from Unity
After some time running search results campaigns on Apple Search Ads, it might feel like you’ve maxed out all your keywo...
  • apple search ads
  • user acquisition
How to scale your Apple Search Ads campaigns
Matthew Skurnick, Director of Product Growth
*This post was last updated on March 17, 2023 Apple Search Ads has become one of the most important channels for app...
  • apple search ads
  • user acquisition
What to look for in your Play and Own solution
Gal Fisheloviz, Director of Business Strategy at ironSource
The Play & Own (P&O) revolution isn’t just on the horizon - it’s already here. With it comes a whole new host of...
  • web3
Mobile gaming at all hours: 7 facts about how users engage with their phones
Davis Silver
People spend more time on their phones than ever before, 5 hours per day according to The more interesting ques...
  • agencies
  • games
  • ...
    • user acquisition

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How to run effective UA campaigns for your subscription app by measuring long term goals
Davis Silver
According to Databox, around 80% of marketers prefer looking at short term goals, like eCPI, because it's easy to measur...
  • apps
  • user acquisition
How to overcome the in-app purchase revenue gap in 2023
Anna Popereko, Game Design Consultant at ironSource
Now that players’ budgets are tightening, it’s becoming more important for midcore and hardcore games to diversify their...
  • monetization
  • rewarded video
Mobile gaming trends 2023
Daniel Godley
Mobile gaming industry overview Online mobile gaming industry - analysis, trends, and statistics Gaming, and mobile ga...
  • trends
9 statistics about how users engage with streaming apps
Davis Silver
The video streaming industry is booming - but do we really understand how consumers feel about streaming apps and their ...
  • apps
  • on-device advertising
  • ...
    • user acquisition

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