Expert tips for turning apps
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Blog
Luna surfaces Apple Search Ads impression share data for smarter, more accurate bidding
Yotam Wimmer, Director of Product Management
Knowing your impression share for Apple Search Ads search terms gives you a clearer picture of your position in the mark...
  • apple search ads
  • user acquisition
Blog
P&O fundamentals: busting the myths surrounding player ownership
Gal Fisheloviz, Director of Business Strategy at ironSource
Play and Own (P&O) gives your users ownership over their digital assets, turning those assets into collectibles and ...
  • web3
Blog
The top 5 rewarded video placements to boost your puzzle game’s revenue
Anna Popereko, Game Design Consultant at ironSource
According to data.ai, puzzle games have now racked up over 3 billion mobile game downloads and are the 5th largest genre...
  • games
  • monetization
Blog
P&O fundamentals: centralized networks, decentralized networks, and how to find a solution that can support both
Gal Fisheloviz, Director of Business Strategy at ironSource
Previously, we discussed the importance of choosing the right P&O solution to help you integrate player ownership in...
  • web3

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Blog
What mobile gamers think about Play & Own: 4 key takeaways
Gal Fisheloviz, Director of Business Strategy at ironSource
Mobile game developers are constantly innovating and finding new ways to bring their players value, with player ownershi...
  • web3
Blog
Use all 4 Apple Search Ads placements to scale up your campaigns
Doron Wagner, Director of Media Innovation at Luna from Unity
After some time running search results campaigns on Apple Search Ads, it might feel like you’ve maxed out all your keywo...
  • apple search ads
  • user acquisition
Blog
How to scale your Apple Search Ads campaigns
Matthew Skurnick, Director of Product Growth
*This post was last updated on March 17, 2023 Apple Search Ads has become one of the most important channels for app...
  • apple search ads
  • user acquisition
Blog
What to look for in your Play and Own solution
Gal Fisheloviz, Director of Business Strategy at ironSource
The Play & Own (P&O) revolution isn’t just on the horizon - it’s already here. With it comes a whole new host of...
  • web3

Glossary – EN

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