Automate UA to maximize retention, quality, and scale

Optimize your UA campaigns toward your target KPI with a suite of automated tools

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ROAS optimizer

Retention optimizer

ROAS optimizer

Bid granularly

Expand your supply sources by placing bids across country, genre, publisher, source, and many more, then automatically updating them constantly

Buy users at the right price

Automatically work out the optimal bid while considering all relevant data, to maximize results and bid precisely

Set it and go

Just set your target ROAS and let the optimizer do the rest. The ROAS optimizer constantly auto-adjusts bids to save you hours of manual work

Retention optimizer

Save time and money

The retention optimizer automatically bids granularly based on maximum growth potential for each source, to ensure you’re paying the right price and reducing operational overhead

Open to everyone

Every developer running their UA with ironSource can use the retention optimizer – all you need to share are app opens

Retain users that drive more value

Bid more granularly to get high-quality users to your game that maximize your retention rate

Metehan Gultekin, User Acquisition Team Lead at Zynga Turkey

“The granularity in bidding was unrivaled. Automating the bidding process and going more granular helped us reach a broader mix of apps that attracted users with higher retention in our game.”
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Tom Collard, Performance Marketing Manager at King

“ironSource’s optimizer was able to bid more granularly and distribute the campaign on a wider range of supply, which helped us reach high-quality users and led to an increase in ARPU”
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Sebastien Petit, Director of User Acquisition at Big Fish

“The ROAS optimizer was key in saving time and resources during the launch. After switching to the optimizer we saw a 21% increase in ARPU”
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Helpful resources for automating your UA

Blog

How to automatically maximize retention for your UA campaigns

Read more >>
Case study

King leverages the ironSource optimizer to increase ROAS and boost installs for Candy Crush Saga

Read more >>
Blog

3 tips for scaling UA with ironSource's ROAS optimizer

Read more >>
Learn how ironSource can help you scale your business