Maximize scale with automated campaign optimizers

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ROAS optimizer

Acquire users at the right price using ad revenue, in-app purchase revenue, or both. You can optimize for D1, D3, or D7 ROAS
based on your business goals

Exclusive to LevelPlay publishers

tCPA optimizer

Acquire users who are most likely to complete the in-app event that’s most important to you — subscriptions, in-app purchases, level completion, or any custom event

(Open beta)

Get full transparency into your performance

See exactly how your optimized campaigns are performing – with metrics like ROAS, installs, spend, and eCPI – directly on the platform

Save hours of manual work

Reduce operational overhead with tech that auto-adjusts your campaigns for you

Enjoy self-serve setup

Monitor and adjust your ROAS goals directly on the platform to keep growing

Tom Collard, Performance Marketing Manager at King

“ironSource’s optimizer was able to bid more granularly and distribute the campaign on a wider range of supply, which helped us reach high-quality users and led to an increase in ARPU”
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Sebastien Petit, Director of User Acquisition at Big Fish

“The ROAS optimizer was key in saving time and resources during the launch. After switching to the optimizer we saw a 21% increase in ARPU”
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Helpful resources for automating your UA

Learn how ironSource can help you scale your business