
Automate UA to maximize retention, quality, and scale
Optimize your UA campaigns toward your target KPI with a suite of automated tools
Talk to usTalk to usROAS optimizer

Bid granularly
Expand your supply sources by placing bids across country, genre, publisher, source, and many more, then automatically updating them constantly

Buy users at the right price
Automatically work out the optimal bid while considering all relevant data, to maximize results and bid precisely

Set it and go
Just set your target ROAS and let the optimizer do the rest. The ROAS optimizer constantly auto-adjusts bids to save you hours of manual work

Automatically optimize towards D1, D3, and D7
Scale your user base faster by setting target ROAS goals for D1, D3, and D7

Leverage multiple revenue types
Optimize ROAS according to impression level revenue, in-app purchase revenue, or a combination of both
Retention optimizer

Save time and money
The retention optimizer automatically bids granularly based on maximum growth potential for each source, to ensure you’re paying the right price and reducing operational overhead

Open to everyone
Every developer running their UA with ironSource can use the retention optimizer – all you need to share are app opens

Retain users that drive more value
Bid more granularly to get high-quality users to your game that maximize your retention rate
Helpful resources for automating your UA

King leverages the ironSource optimizer to increase ROAS and boost installs for Candy Crush Saga
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