Automate UA to maximize retention, quality, and scale
Optimize your UA campaigns toward your target KPI with a suite of automated tools
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ROAS optimizer
Bid granularly
Expand your supply sources by placing bids across country, genre, publisher, source, and many more, then automatically updating them constantly
Buy users at the right price
Automatically work out the optimal bid while considering all relevant data, to maximize results and bid precisely
Set it and go
Just set your target ROAS and let the optimizer do the rest. The ROAS optimizer constantly auto-adjusts bids to save you hours of manual work
Automatically optimize towards D1, D3, and D7
Scale your user base faster by setting target ROAS goals for D1, D3, and D7
Leverage multiple revenue types
Optimize ROAS according to impression level revenue, in-app purchase revenue, or a combination of both
Retention optimizer
Save time and money
The retention optimizer automatically bids granularly based on maximum growth potential for each source, to ensure you’re paying the right price and reducing operational overhead
Open to everyone
Every developer running their UA with ironSource can use the retention optimizer – all you need to share are app opens
Retain users that drive more value
Bid more granularly to get high-quality users to your game that maximize your retention rate
Metehan Gultekin, User Acquisition Team Lead at Zynga Turkey
“The granularity in bidding was unrivaled. Automating the bidding process and going more granular helped us reach a broader mix of apps that attracted users with higher retention in our game.”
Tom Collard, Performance Marketing Manager at King
“ironSource’s optimizer was able to bid more granularly and distribute the campaign on a wider range of supply, which helped us reach high-quality users and led to an increase in ARPU”
Sebastien Petit, Director of User Acquisition at Big Fish
“The ROAS optimizer was key in saving time and resources during the launch. After switching to the optimizer we saw a 21% increase in ARPU”
Helpful resources for automating your UA
King leverages the ironSource optimizer to increase ROAS and boost installs for Candy Crush Saga
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