Automate UA for maximum scale and quality
Talk to usTalk to usROAS optimizer
Automate toward your preferred business targets
Set ROAS targets that are right for your app business – D1, D3, or D7
Leverage multiple revenue types
Optimize ROAS according to ad revenue, in-app purchase revenue, or a combination of both
Save hours of manual work
Reduce operational overhead with tech that auto-adjusts your campaigns for you
Get full transparency into your performance
See exactly how your optimized campaigns are performing – with metrics like ROAS, installs, spend, and eCPI – directly on the platform
Adjust your goals at any time
Monitor and adjust your ROAS goals directly on the platform to keep growing
Tom Collard, Performance Marketing Manager at King
“ironSource’s optimizer was able to bid more granularly and distribute the campaign on a wider range of supply, which helped us reach high-quality users and led to an increase in ARPU”
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Sebastien Petit, Director of User Acquisition at Big Fish
“The ROAS optimizer was key in saving time and resources during the launch. After switching to the optimizer we saw a 21% increase in ARPU”
Read the case studyRead the case studyHelpful resources for automating your UA
Holy Water increases ROAS 250% and IPM 5x with the ROAS optimizer and custom product pages solution, balancing automation and control
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Subscription app Simple increases D7 ROAS by 185% with the ironSource ROAS optimizer
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How Mana Games used ironSource’s suite of products to increase ARPU, IPM, and ARPDAU
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How Papaya Gaming increased installs 76x and ROAS by 40% with ironSource LevelPlay
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Ruby Games boosts DAU 5.3x and increases revenue 15x with ironSource LevelPlay
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How ironSource LevelPlay got FreePlay to #1 in the US on Android by increasing installs 3x and ARPDAU 21%
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Amanotes increases installs 192% and ARPDAU 17% with ironSource D1 ROAS optimizer and cross promotion tool
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