Automate UA for maximum scale and quality

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ROAS optimizer

Automate toward your preferred business targets

Set ROAS targets that are right for your app business – D1, D3, or D7

Leverage multiple revenue types

Optimize ROAS according to ad revenue, in-app purchase revenue, or a combination of both

Save hours of manual work

Reduce operational overhead with tech that auto-adjusts your campaigns for you

Get full transparency into your performance

See exactly how your optimized campaigns are performing – with metrics like ROAS, installs, spend, and eCPI – directly on the platform

Enjoy self-serve setup

Monitor and adjust your ROAS goals directly on the platform to keep growing

Tom Collard, Performance Marketing Manager at King

“ironSource’s optimizer was able to bid more granularly and distribute the campaign on a wider range of supply, which helped us reach high-quality users and led to an increase in ARPU”
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Sebastien Petit, Director of User Acquisition at Big Fish

“The ROAS optimizer was key in saving time and resources during the launch. After switching to the optimizer we saw a 21% increase in ARPU”
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Helpful resources for automating your UA

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