Automate UA to maximize retention, quality, and scale

Optimize your UA campaigns toward your target KPI with a suite of automated tools

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ROAS optimizer

Retention optimizer

ROAS optimizer

Automate toward your preferred business targets

Set ROAS targets that are right for your app business – D1, D3, or D7

Leverage multiple revenue types

Optimize ROAS according to ad revenue, in-app purchase revenue, or a combination of both

Save hours of manual work

Reduce operational overhead with tech that auto-adjusts your campaigns for you

Get full transparency into your performance

See exactly how your optimized campaigns are performing – with metrics like ROAS, installs, spend, and eCPI – directly on the platform

Adjust your goals at any time

Monitor and adjust your ROAS goals directly on the platform to keep growing

Retention optimizer

Save time and money

The retention optimizer automatically bids granularly based on maximum growth potential for each source, to ensure you’re paying the right price and reducing operational overhead

Open to everyone

Every developer running their UA with ironSource can use the retention optimizer – all you need to share are app opens

Retain users that drive more value

Bid more granularly to get high-quality users to your game that maximize your retention rate

Metehan Gultekin, User Acquisition Team Lead at Zynga Turkey

“The granularity in bidding was unrivaled. Automating the bidding process and going more granular helped us reach a broader mix of apps that attracted users with higher retention in our game.”
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Tom Collard, Performance Marketing Manager at King

“ironSource’s optimizer was able to bid more granularly and distribute the campaign on a wider range of supply, which helped us reach high-quality users and led to an increase in ARPU”
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Sebastien Petit, Director of User Acquisition at Big Fish

“The ROAS optimizer was key in saving time and resources during the launch. After switching to the optimizer we saw a 21% increase in ARPU”
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Helpful resources for automating your UA

How to automatically maximize retention for your UA campaigns

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King leverages the ironSource optimizer to increase ROAS and boost installs for Candy Crush Saga

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3 tips for scaling UA with ironSource's ROAS optimizer

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Learn how ironSource can help you scale your business