Automated UA Optimizers

Automate UA for maximum scale and quality

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ROAS optimizer

Automate toward your preferred business targets

Set ROAS targets that are right for your app business – D1, D3, or D7

Leverage multiple revenue types

Optimize ROAS according to ad revenue, in-app purchase revenue, or a combination of both

Save hours of manual work

Reduce operational overhead with tech that auto-adjusts your campaigns for you

Get full transparency into your performance

See exactly how your optimized campaigns are performing – with metrics like ROAS, installs, spend, and eCPI – directly on the platform

Enjoy self-serve setup

Monitor and adjust your ROAS goals directly on the platform to keep growing

Get the ROAS optimizerGet the ROAS optimizer

Tom Collard, Performance Marketing Manager at King

“ironSource’s optimizer was able to bid more granularly and distribute the campaign on a wider range of supply, which helped us reach high-quality users and led to an increase in ARPU”

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Sebastien Petit, Director of User Acquisition at Big Fish

“The ROAS optimizer was key in saving time and resources during the launch. After switching to the optimizer we saw a 21% increase in ARPU”

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Helpful resources for automating your UA

Case Study

How Panda Studio boosted ROAS 222% and reduced eCPI 21% with Unity LevelPlay’s product suite

Case Study

Bole Games cuts complaints by over 50% and negative App Store reviews 20% with Ad Quality from Unity LevelPlay

Case Study

Holy Water increases ROAS 250% and IPM 5x with the ROAS optimizer and custom product pages solution, balancing automation and control

Case Study

How Stork Limited increased their ROAS by 100% with ironSource

Case Study

Subscription app Simple increases D7 ROAS by 185% with the ironSource ROAS optimizer

Case Study

How Mana Games used ironSource’s suite of products to increase ARPU, IPM, and ARPDAU

Case Study

How Origin Mood increased installs by 40% with ironSource’s ROAS optimizer

Case Study

How Papaya Gaming increased installs 76x and ROAS by 40% with ironSource LevelPlay

Case Study

Ruby Games boosts DAU 5.3x and increases revenue 15x with ironSource LevelPlay

Learn how ironSource can help you scale your business

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