Intermediate | 3 classes | 30 minutes

Growing your user base

Learn how to set up and scale user acquisition campaigns

Course curriculum

video lecture human face

Getting started with user acquisition

Intermediate | 6 minutes

Importance of a diverse media strategy
6 points to consider when choosing an ad network
The impact of eCPM on UA campaigns

Asaf speaking video lecture

How to run campaigns on an ad network

Intermediate | 11 minutes

How to prepare your media plan
Key tasks to do when setting up campaigns
Ways to optimize your UA strategy

Eyal speaking video lecture

The world of ad creatives and creative optimization

Intermediate | 13 minutes

What are ad creatives
What makes a great concept
Best practices for creative optimization

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