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Expert tips for turning apps
into successful businesses

How Mail.Ru Group uses the offerwall to boost LTV
Sandra Schneider, ironSource and Dmitry Kovalenko, Mail.Ru Group
See how to use the offerwall to boost LTV without hurting retention with Mail.Ru Group
How to build the ultimate hybrid bidding waterfall
Nimrod Zuta, ironSource and Marc Milowski, Facebook Audience Network and Rahul Ravindranath, Amanotes
Learn tried and tested strategies for improving monetization performance with in-app bidding
The ultimate ad monetization strategy for IAP heavy games
Sandra Schneider, ironSourceand Lior Porat, Playtika
Learn how to balance IAPs and ad monetization from Playtika, one of the most successful IAP game developers in the world.
How Kongregate uses the offerwall to boost IAPs, retention, and ad revenue
Justin Norman, ironSourceand Matt Brown, Kongregate
Learn how to boost retention, IAPs, and ad revenue with offerwalls from one of the most successful offerwall publishers to date - Kongregate.
How to set ROAS goals that maximize user acquisition profit
Amir ShakedironSource
Learn how to maximize profit by calculating the right ROAS goal for your user acquisition campaign.
Maximizing LTV against sky-high CPIs
Sandra Schneider, ironSourceand Lexi Sydow, App Annie
Gaming market trends by App Annie and best practices for maximizing LTV for hybrid monetization models by ironSource.
How Random Logic used the Growth Loop to revive an old game
Hussein Zayan, ironSourceand Andrew Stone, Random Logic Games
Learn how ironSource’s Growth Loop approach brought a dead game back to life.
ASO: The missing piece in your user acquisition strategy
Keren BergerironSource
Paid campaigns are just one part of a robust UA strategy.