Engage customers throughout the device lifecycle

Aura from Unity is the market standard for creating rich device experiences that engage and retain customers. With a powerful set of solutions, Aura enables complete digital transformation, letting operators promote key services outside the store, directly on-device.

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Transforming the device experience for today’s top operators

Leveraging relevant content and apps to provide added value to customers, Aura helps operators increase customer loyalty and drive incremental revenue throughout the device lifecycle – from unboxing to trade-in, and unboxing again.

How Aura works

First time

Engage customers right out of the box as they’re setting up their new devices

Any time

Reach customers throughout the lifecycle of the device with relevant and personalized promotions at moments users are primed to engage

Last time

Retain loyal customers about to churn at the end of the device lifecycle with remote device trade-in and diagnostics

Pawel Czartotyjski, Product Marketing Director at Orange

“ironSource Aura enables us to optimize the content experience throughout the life cycle of the device, which translates into a superior user experience for our customers”

Erica Katsambis, Global Head of Consumer Digital Partnerships at Three

“ironSource provides targeted, dynamic, rich content offerings for consumers, executed with great agility that’s required to stay ahead in today’s changing market”

Antonio Bosio, Head of Product and Solutions, Samsung Italy

“Aura enables us to offer more value to our customers by offering a highly relevant device experience, and one that is optimized for engagement”

Optimize every facet of the device experience

Automatically find the best-performing content and device experience for each and every customer with Aura’s machine learning and optimization technologies.

Learn about Aura optimizationLearn about Aura optimization
Analyze customer engagement

View revenue and engagement performance across every touchpoint, customer, and owned and operated app, with a dedicated dashboard that offers full transparency into how customers interact with Aura.

Discover Aura analyticsDiscover Aura analytics

Aura for developers

Promote your app as a native part of the device experience

Directly integrated into more than 1B devices across 77 countries, Aura enables app developers to reach relevant users at high-impact moments when they’re wired to engage.

Promote your app on AuraPromote your app on Aura

Our technology

The Aura solution suite combines the best of both worlds, with carrier-grade tech you can fully trust, and all the benefits and dynamic capabilities of the cloud.

Aura in the press


Not Just Pass-Fail: Why Incrementality Tests Are The Future Of Performance Measurement


Aura TV Bridges Pay TV Platform and Mobile Experience


Orange France Launches AI-Powered Recommendations

Bring the Aura experience to your devices