ironSource A/B testing suite
The only mediation platform with a full suite of A/B testing tools and accurate revenue reporting

3 A/B testing tools to crack your monetization

Quick A/B test
Create every type of mediation strategy test in just a few clicks. Get all the data you need to optimize your monetization performance with no additional setup. Changes to each group can be made on the mediation management page.

Bidding test
Determine if in-app bidding is right for your app. Compare the performance of a traditional waterfall vs. a hybrid waterfall that includes in-app bidding with zero setup.
Traffic is allocated 50/50.

Comprehensive A/B test
Experiment with different ad implementations to conclusively understand how your users engage with ads and choose a winning strategy. Define your traffic split and run 2 custom app configurations simultaneously.
Why top developers use ironSource A/B testing

Completely comprehensive
ironSource is the only mediation platform that offers a full suite of A/B testing tools, so you can test anything you want to optimize your monetization strategy

Easy to use and control
Everything is managed directly from our platform and takes just a few clicks to set up, so there’s no need to rely on your own valuable R&D resources to set up the A/B tests

Accurate revenue reporting
Accurate revenue data and performance KPIs are totally transparent and can be broken down from day one, so you can track your results and end the test as soon as you’re convinced
What can you test?
What can you test?



Expert insights for A/B testing your monetization

How Ludia Games increased ARPDAU by 255% and quadrupled revenue with ironSource LevelPlay
Read more >>ironSource in the press

Not Just Pass-Fail: Why Incrementality Tests Are The Future Of Performance Measurement