ironSource A/B testing suite
The only mediation platform with a full suite of A/B testing tools and accurate revenue reporting
3 A/B testing tools to crack your monetization
Quick A/B test
Create every type of mediation strategy test in just a few clicks. Get all the data you need to optimize your monetization performance with no additional setup. Changes to each group can be made on the mediation management page.
Bidding test
Determine if in-app bidding is right for your app. Compare the performance of a traditional waterfall vs. a hybrid waterfall that includes in-app bidding with zero setup.
Traffic is allocated 50/50.
Comprehensive A/B test
Experiment with different ad implementations to conclusively understand how your users engage with ads and choose a winning strategy. Define your traffic split and run 2 custom app configurations simultaneously.
Why top developers use ironSource A/B testing
Completely comprehensive
ironSource is the only mediation platform that offers a full suite of A/B testing tools, so you can test anything you want to optimize your monetization strategy
Easy to use and control
Everything is managed directly from our platform and takes just a few clicks to set up, so there’s no need to rely on your own valuable R&D resources to set up the A/B tests
Accurate revenue reporting
Accurate revenue data and performance KPIs are totally transparent and can be broken down from day one, so you can track your results and end the test as soon as you’re convinced
“The bidding test was simple to set up – in fact, we’re working with around ten ad networks and I’ve found ironSource’s platform to be the most user-friendly in terms of data structure and dashboard usage.”
Michal Hablovic, Producer at Pixel Federation
“We’re excited to expand our usage of the A/B testing tool. For IAP-heavy developers like ourselves, the main challenge is figuring out the smartest ad placements in our games.”
Rose Agozzino, Senior Marketing Specialist at Ludia
“There was no way we could have known how well interstitials would have performed without the ironSource testing tool. ironSource’s A/B test was simple to run and even simpler to analyze”
Natalya Kopyrova, Ad Monetization Manager at ZiMAD
“We never considered testing as standard practice, but with ironSource it’s so easy, so now we do it all the time for each game”
Oli Christie, CEO at Neon Play
“We actually use all features that ironSource has to offer in their dashboard, as each feature helps us build better games. The A/B testing tool is a big part of that”
Herdjie Zhou, CEO at Lucky Kat Studios
“The test was fast and simple to set up, and seeing that the bidding group performed better, we decided to move all of our traffic to bidding”
Abhas Saroha, co-founder at Bombay Play
What can you test?
What can you test?
Expert insights for A/B testing your monetization
How Ludia Games increased ARPDAU by 255% and quadrupled revenue with ironSource LevelPlay
Read more >>
ironSource in the press
Not Just Pass-Fail: Why Incrementality Tests Are The Future Of Performance Measurement