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A/B testing tool
Test every element of your monetization strategy in just a few clicks
ironSource offers a full range of A/B testing tools – simple test management, broad testing options, and detailed reporting.
Get your tests up and running quickly
Automatically split your traffic 50/50. Then manually adjust each group’s settings on the platform – no R&D needed.
Run tests on the ad unit level
Optimize your app’s performance with greater flexibility. You can easily add more ad units to a test, or stop a test on an ad unit at any time.
View the impact of your tests on your entire app’s performance
Accurate revenue reporting
Break down your data by A and B groups in LevelPlay platform reports and see each group’s impact on ARPDAU, ARPU, and retention
Monitor results in real time
Instantly see your A/B test results with real time pivot reports and view the impact on your entire app’s performance
“The bidding test was simple to set up – in fact, we’re working with around ten ad networks and I’ve found ironSource’s platform to be the most user-friendly in terms of data structure and dashboard usage.”
Michal Hablovic, Producer at Pixel Federation
“We’re excited to expand our usage of the A/B testing tool. For IAP-heavy developers like ourselves, the main challenge is figuring out the smartest ad placements in our games.”
Rose Agozzino, Senior Marketing Specialist at Ludia
“There was no way we could have known how well interstitials would have performed without the ironSource testing tool. ironSource’s A/B test was simple to run and even simpler to analyze”
Natalya Kopyrova, Ad Monetization Manager at ZiMAD
“We never considered testing as standard practice, but with ironSource it’s so easy, so now we do it all the time for each game”
Oli Christie, CEO at Neon Play
“We actually use all features that ironSource has to offer in their dashboard, as each feature helps us build better games. The A/B testing tool is a big part of that”
Herdjie Zhou, CEO at Lucky Kat Studios
“The test was fast and simple to set up, and seeing that the bidding group performed better, we decided to move all of our traffic to bidding”
Abhas Saroha, co-founder at Bombay Play
What can you test?
What can you test?
ironSource in the press
Not Just Pass-Fail: Why Incrementality Tests Are The Future Of Performance Measurement