Expert tips for turning apps
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Implementing ads without cannibalizing subscription conversions: A brief guide by ad format
Daniel Godley
2024 has seen many premium subscription service apps expanding their business models to incorporate an ad-tier into thei...
  • on-device advertising
Case Study
Maniko Nails programmatic: The easiest manicure in the world meets mobile gaming audiences with Kayzen x Unity
Maniko Nails,
Standing Out in a Crowded Market Among the many industries that saw a boom during and post-pandemic, the direct-to-cons...
  • agencies
  • brand
  • ...
    • user acquisition
Case Study
How MWM used Unity Playworks’ testing tool to cut their playable testing costs by 60%
MWM, Color Pop AI
Ranked as one of France’s top app publishers, MWM develops and publishes top consumer apps - ranging from their well-kno...
  • creatives
Beyond 50: An untapped audience
Ziva Shapiro
While many marketers heavily concentrate on reaching Gen Z and Millennial audiences, an often-overlooked yet rapidly-exp...
  • MobileVoice
  • user acquisition

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Ad revenue and churn: A balancing act
Daniel Godley
A diverse monetization strategy is vital to provide your app with long-term resilience. Using varied revenue streams, yo...
  • ad quality
  • monetization
4 ways to help your app scale during major sporting events
Daniel Godley
Major sporting events often mean an increase in both app engagement and interest from users for relevant apps. And the 2...
  • on-device advertising
  • user acquisition
How to acquire high quality app users with ironSource Ads’ tCPA optimizer
Parminder Gill, Adam BernsteinUnity
Learn how to acquire high quality app users with ironSource Ads’ tCPA optimizer
    Introducing the all-new Unity LevelPlay
    Unity LevelPlay
    Partnering with a strong mediation provider has never been more important. As the shift to bidding and mounting privacy ...
    • monetization
    • user acquisition

    Glossary – EN

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