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Expert tips for turning apps
into successful businesses

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Case Study
How Crazy Maple Studio exceeded their D7 ROAS goal by 150% and drove 120% higher LTV with the Tapjoy from Unity offerwall
Crazy Maple Studio, Chapters: Interactive Stories
Crazy Maple Studio is a US-based mobile game developer known for their casual hits, including Chapters: Interactive Stor...
  • offerwall
  • tapjoy
  • ...
    • user acquisition
Blog
Implementing ads without cannibalizing subscription conversions: A brief guide by ad format
Daniel Godley — Jul 22, 2024
2024 has seen many premium subscription service apps expanding their business models to incorporate an ad-tier into thei...
  • on-device advertising
Case Study
Maniko Nails programmatic: The easiest manicure in the world meets mobile gaming audiences with Kayzen x Unity
Maniko Nails,
Standing Out in a Crowded Market Among the many industries that saw a boom during and post-pandemic, the direct-to-cons...
  • agencies
  • brand
  • ...
    • user acquisition
Case Study
How MWM used Unity Playworks’ testing tool to cut their playable testing costs by 60%
MWM, Color Pop AI
Ranked as one of France’s top app publishers, MWM develops and publishes top consumer apps - ranging from their well-kno...
  • creatives

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Blog
Beyond 50: An untapped audience
Ziva Shapiro — Jun 26, 2024
While many marketers heavily concentrate on reaching Gen Z and Millennial audiences, an often-overlooked yet rapidly-exp...
  • MobileVoice
  • user acquisition
Blog
Ad revenue and churn: A balancing act
Daniel Godley — Jun 13, 2024
A diverse monetization strategy is vital to provide your app with long-term resilience. Using varied revenue streams, yo...
  • ad quality
  • monetization
Blog
4 ways to help your app scale during major sporting events
Daniel Godley — Jun 10, 2024
Major sporting events often mean an increase in both app engagement and interest from users for relevant apps. And the 2...
  • on-device advertising
  • user acquisition
Webinar
How to acquire high quality app users with ironSource Ads’ tCPA optimizer
Parminder Gill, Adam BernsteinUnity — Jun 05, 2024
Learn how to acquire high quality app users with ironSource Ads’ tCPA optimizer

    Glossary – EN

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