Expert tips for turning apps
into successful businesses

  • Monetization
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  • More topics...
    • Web3
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How Aiming used Tapjoy offerwall to boost engagement rate by 80%
Maya Fehler
Aiming Inc. is a Japan-based game developer responsible for hits like Dragon Quest Tact and CARAVAN STORIES. They wanted...
  • offerwall
  • tapjoy
Case Study
WorldRemit uses ironSource Luna’s Optimization Center to decrease CPA on Apple Search Ads
WorldRemit, WorldRemit
WorldRemit is a remittances provider that enables its customers to securely transfer money to over 130 other countries. ...
  • apple search ads
The evolution of mobile sports games
Mike TaramykinHypGames
In this episode of the LevelUp podcast, Mike Taramykin, CEO at HypGames, sits down with our host Melissa Zeloof, VP Mark...
  • games
How to build the ad experience your users really want
Maya Fehler
Your app is only as valuable as the users who come to it - improving KPIs like and retention is impossible without a us...
  • monetization
  • rewarded video

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Man vs. Machine: 3 ways you can impact growth
At Appfest 2022, ironSource’s Maytal Shaul, Anna Popereko, and Yuval Lotan walked through 3 ways you can impact growth i...
  • ab testing
  • custom product pages
  • ...
    • rewarded video
Apps and games are a safe place for your brand's ads, according to consumer research
Davis Silver
Brand safety is always a high priority, but has been a particularly hot topic the past few weeks. Times like this presen...
  • agencies
Case Study
How Kwalee used ironSource marketability testing to reach #1 on the charts
Kwalee, Hunt & Seek
Kwalee is a video game publisher and developer based in the UK. They’re known for their dozens of hyper-casual hits, inc...
  • analytics
  • games
  • ...
    • hyper-casual
    • soft launch
What consumers want from brands this holiday season
Adrienne Rice & Sarah ChaferM&C Saatchi Performance
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Sarah Ch...
  • Out of the Box
  • user acquisition

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