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Expert tips for turning apps
into successful businesses

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Blog
4 offerwall myths, debunked
Haim Kandyba Offerwall Growth at Unity — Aug 10, 2023
The offerwall is one of the fastest growing tools in the mobile app ecosystem - for both monetization and user acquisiti...
  • monetization
  • offerwall
Blog
How we maintain quality tech at scale: an inside look into how we build our SDK
Guy Kirschbaum, VP of Engineering at Unity — Aug 01, 2023
At Unity, we continually work to ensure our ironSource SDK is best-in-class. But with a huge amount of scale - more than...
  • analytics
Case Study
How Tap4Fun tripled their monthly spend and doubled their D30 ROAS with the Tapjoy offerwall
Tap4Fun, Kingdom Guard
Tap4Fun is a game developer based in China, responsible for hit simulation games like Age of Apes, Kiss of War, and King...
  • offerwall
  • user acquisition
Case Study
Byril increases ARPDAU by 9% and ARPU by 17% working with Unity LevelPlay
Byril, Stickman Archer
Byril, a mobile game studio based in Belarus, was looking to scale up their business. By using Unity LevelPlay mediation...
  • ad quality
  • mediation
  • ...
    • monetization

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Blog
4 tips for boosting conversion rate and IPM with custom store pages
Omer Katzburg, Senior Growth Strategy Manager — Jul 13, 2023
Traditionally, ad optimization has been all about improving the creative experience before the user clicks on the ad. Bu...
  • creative optimization
  • user acquisition
Blog
How to optimize latency in your ad waterfall
Akiva Glasenberg, Growth Strategy Manager at ironSource — Jul 05, 2023
When a developer is ready to show an ad but the video isn’t ready, their users’ experience could suffer - and due to mis...
  • analytics
  • mediation
Case Study
WeWard increases offerwall ARPDAU by 90% with offerwall special promotions
WeWard, WeWard
WeWard is a France-based Health & Fitness app that is revolutionizing the way 20 million users think about walking. ...
  • monetization
  • offerwall
Blog
Mobile growth and monetization report 2023
Daniel Godley — Jun 27, 2023
In a challenging environment, knowing how to cost-effectively grow and monetize your game is critical. To that end, Unit...
  • monetization
  • user acquisition

Glossary – EN

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