Expert tips for turning apps
into successful businesses

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Case Study
How story-based app Tapas boosted eCPM by 30% with the Tapjoy offerwall
Tapas, Tapas
Tapas Entertainment is a Korean company famous for its story-based apps, like their hit app Tapas - a leading publishing...
  • monetization
  • offerwall
Blog
What mobile gamers think about Play & Own: 4 key takeaways
Gal Fisheloviz, Director of Business Strategy at ironSource
Mobile game developers are constantly innovating and finding new ways to bring their players value, with player ownershi...
  • web3
Podcast
User motivations: Where game design and monetization meet
Anna PoperekoironSource from Unity
In this LevelUp episode, Melissa sits down with Anna Popereko, Game Design Consultant at ironSource from Unity. They tal...
  • monetization
Case Study
Loadcomplete raises D7 revenue by 30% and retention 150% with Luna’s one-stop shop for creative analysis
Loadcomplete, Legend of Slime
Since 2009, Korean mobile game publisher Loadcomplete has produced 15 successful titles for mobile gamers to enjoy globa...
  • creative optimization
  • creatives

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Blog
Use all 4 Apple Search Ads placements to scale up your campaigns
Doron Wagner, Director of Media Innovation at Luna from Unity
After some time running search results campaigns on Apple Search Ads, it might feel like you’ve maxed out all your keywo...
  • apple search ads
  • user acquisition
Podcast
Mastering the world of IPs
Josh BurnsFunPlus
In this LevelUp episode, Melissa sits down with Josh Burns, Senior Director of Business Development at FunPlus. They get...
  • games
  • user acquisition
Blog
How to scale your Apple Search Ads campaigns
Matthew Skurnick, Director of Product Growth
*This post was last updated on March 17, 2023 Apple Search Ads has become one of the most important channels for app...
  • apple search ads
  • user acquisition
Case Study
How IEC Games boosted completions 5x and D1 ROAS 85% with the offerwall
IEC Games, Water Sort Puzzle
IEC Games is a mobile gaming studio based in Vietnam. Founded in 2015, they’re responsible for hits like Ball Sort Puzzl...
  • cost per engagement
  • offerwall

Glossary – EN

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