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Expert tips for turning apps
into successful businesses

Blog
6 ways to optimize UA with iOS 15 SKAdNetwork
Rae Steinbach
In June 2021, Apple announced iOS 15 would come with new opportunities for gathering performance data from apps with SKA...
  • user acquisition
Case Study
Zynga Turkey increases D7 retention by 15% and doubles scale with the ironSource retention optimizer
Zynga Turkey, Spades Plus
Zynga Turkey is the Istanbul-based branch of Zynga, one of the world’s biggest game development studios that’s behind gl...
  • ua optimizer
Blog
3 ways to optimize the ad experience for your users
Reuben Lewis
When integrated carefully, in-game ads are a powerful way to increase revenue without compromising the UX of a game - es...
  • ab testing
  • ad quality
Blog
How to build a conversion value strategy to optimize iOS UA campaigns
Reuben Lewis
To measure user quality and optimize campaigns on iOS, developers today are building strategies around the SKAdNetwork c...
  • analytics
  • games
Case Study
TutoTOONS decreases the number of user complaints by 60% with Ad Quality by ironSource
TutoTOONS,
Founded in 2014 and based out of Lithuania, TutoTOONS is a mobile entertainment company focused on creating inspiring ga...
  • ad quality
  • games
Case Study
Jam City uses Ad Quality by ironSource to safely unblock competitor content and boost CPMs by 20%
Jam City, Genies & Gems
Jam City is an award-winning mobile entertainment company based out of California. Founded in 2010, Jam City boasts many...
  • ad quality
  • games
Case Study
How King’s Throne increased ROAS D7 by 4x and scale by 2x with ironSource
Goat Games, King’s Throne
Goat Games is the Chinese developer behind the RPG game, King's Throne: Game of Conquest. Keep reading to learn how Jiay...
  • creatives
  • games
Podcast
The power of marginal gains for app growth
Mick RigbyYodel Mobile
Mick Rigby, CEO of marketing agency Yodel Mobile, joins Jess Overton to discuss the power of marginal gains for app grow...
  • agencies
  • apps