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What value does Play and Own bring to gamers?
Gal Fisheloviz, Director of Business Strategy at ironSource
Game developers today are finding new ways to monetize their titles, acquire users, and increase development efficiency ...
  • blockchain
  • games
Case Study
BIGO LIVE increases IPM 32% with ironSource solution for Custom Product Pages
BIGO Technology (BIGO) is one of the fastest-growing Singapore technology companies, with more than 30 offices and 6 R&a...
  • custom product pages
  • user acquisition
Appfest 2022 roundup: 3 days, 21 speakers, 140 guests
This year, our exclusive industry summit Gamefest became Appfest. 140 of the top decision makers and innovators from the...
  • monetization
  • user acquisition
Case Study
How Pocket Gems used ironSource’s solution for Custom Product Pages to boost conversion rate and IPM
Pocket Gems, Episodes
Pocket Gems is a game developer based in San Francisco, California and produces hits like War Dragons. Recently, they wa...
  • custom product pages
  • user acquisition

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What the gaming industry needs to do to make Blockchain Games mainstream
Javier Barnes, Ethan LevyDeconstructor of Fun
In this episode of LevelUp, our host Melissa Zeloof, VP Marketing at ironSource, sits down with Deconstructor of Fun's J...
  • blockchain
  • games
Programmatic video advertising: the complete guide
Programmatic video advertising is a complex, multi-layered topic. Multiple networks serving different audiences — advert...
  • agencies
Case Study
GOODROID’s Snow Race boosts playable ad performance with ironSource Luna
GOODROID is a popular Japanese gaming company with a large focus on hyper-casual games. Leveraging ironSource Luna to po...
  • creative optimization
  • creative production
  • ...
    • playable ads
Your guide to the 2022 programmatic video advertising market
Combining the power of video with the efficiency of programmatic tech, programmatic video advertising has begun to domin...
  • agencies
  • user acquisition

Glossary – EN

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