Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • On-device advertising
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Blog
Samsung smartphones in 2023: The users, innovation, and technology 
Davis Silver
The global smartphone market share is projected to grow from $484.81 billion in 2022 to $792.51 billion in 2029 accordin...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Blog
From core to meta gameplay: 8 ad placements to boost your hyper-casual game’s LTV
Anna Popereko and Roman Shyshkin, Game Design Consultants
The hyper-causal genre thrives because of its famously low CPIs - and low LTVs - which enable developers to affordably b...
  • hyper-casual
  • monetization
  • ...
    • rewarded video
Podcast
Optimizing your monetization strategy with cross-team collaboration
Alice Muir Phiture
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sit...
  • apps
  • monetization
Case Study
How Candywriter increased Ad ARPDAU 26% after switching to Unity LevelPlay
Candywriter,
Candywriter is a mobile game studio based out of Miami that’s part of the Stillfront Group. Today, they have 18 games in...
  • games
  • monetization
  • ...
    • user acquisition

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Blog
How to run special offerwall promotions that boost revenue and retention
Sapir Cohen, Growth Strategy Manager
The more downtime we have, the more we’re on our phones - which is why app engagement typically spikes during weekends a...
  • monetization
  • offerwall
Blog
The biggest problem facing Play & Own and how we fix it
Gal Fisheloviz, Director of Business Strategy at ironSource
No one wants to play a game that’s difficult to use. Despite major benefits for players, that difficulty is what’s preve...
  • games
  • web3
Blog
Best conferences for mobile app developers in 2023
Daniel Godley
Best app conferences for mobile app developers in 2023 Each year the number of conferences filling up calendars only se...
  • events
Podcast
240 A/B tests later: Two philosophies for optimizing your subscription app
Sviat HnizdovskyiApplica Agency
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sit...
  • apps
  • user acquisition

Glossary – EN

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