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Expert tips for turning apps
into successful businesses

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Blog
Luna surfaces Apple Search Ads impression share data for smarter, more accurate bidding
Yotam Wimmer, Director of Product Management — May 29, 2023
Knowing your impression share for Apple Search Ads search terms gives you a clearer picture of your position in the mark...
  • apple search ads
  • user acquisition
Blog
P&O fundamentals: busting the myths surrounding player ownership
Gal Fisheloviz, Director of Business Strategy at ironSource — May 29, 2023
Play and Own (P&O) gives your users ownership over their digital assets, turning those assets into collectibles and ...
  • web3
Case Study
CallApp partners with Aura to boost installs 45x and decrease CPI 56%
CallApp Software Ltd, CallApp
CallApp, is a caller ID, blocking, and recording app based out of Tel Aviv. With over 200M users, CallApp is a global ma...
  • on-device advertising
  • user acquisition
Podcast
The Unity Gaming Report: Diving in with the team behind it
Emory Irpan and Nathan TenboerUnity — May 22, 2023
In this LevelUp episode, Melissa sits down with Emory Irpan and Nathan TenBoer, Director of Operations, Consultancy, and...
  • games

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Case Study
How Panda Studio boosted ROAS 222% and reduced eCPI 21% with Unity LevelPlay’s product suite
Panda Studio, Battle Bingo
Panda Studio, a mobile game development company based in China, was looking to scale up their biggest hit, Battle Bingo....
  • mediation
  • ua optimizer
  • ...
    • user acquisition
Case Study
How CashWalk increased revenue by 225% and engagement rate by 5x working with Unity LevelPlay
CashWalk, CashWalk
CashWalk, an app based out of Korea, lets you earn rewards for walking or running, which can be exchanged for gift cards...
  • monetization
  • offerwall
Case Study
Bole Games cuts complaints by over 50% and negative App Store reviews 20% with Ad Quality from Unity LevelPlay
Bole Games, Cash Frenzy
Founded in 2015, Beijing-based publisher Bole Games creates best-in-genre slot games. In fact, their titles Cash Frenzy ...
  • ua optimizer
Podcast
Leadership in games: solving the human puzzle genre
Sophie VoSavage Games — May 04, 2023
In this LevelUp episode, Jasmine sits down with Sophie Vo, GM at Savage Games. Together, they dive into the the role of ...
  • games

Glossary – EN

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