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Expert tips for turning apps
into successful businesses

Case Study
ABI increases ARPU 2X with the ROAS optimizer from ironSource
ABI, Galaxy Attack: Alien Shooter
ABI is a game studio based in Vietnam that’s recognized as a top 10 major game company in Southeast Asia. ABI uses iro…
Case Study
SmartNews drives 35 million installs and meets retention goals with Aura
SmartNews, SmartNews
SmartNews is one of the most well-known news aggregator apps today, with 50 million downloads and 20 million monthly act…
Case Study
WeatherBug drives more than 7 million installs with Aura on-device advertising
WeatherBug, WeatherBug
WeatherBug is a top-rated weather app in the app stores, and one of the most popular weather sites in the US. Because ma…
5 A/B tests to increase revenue and users for your hyper-casual game
Arielle Evan
At the latest Hyper Games Conference, Lior Shekel, Strategic Partnership Team Leader at ironSource, presented the top 5 …
Indie GameDev Spotlight: Q&A with NimbleBit
ironSource sat down with our mediation partner Ian Marsh, co-founder at NimbleBit, to learn how he and his team made it …
Analyzing cohort reports: The what, why, when, and how
Reuben Lewis
What are cohort reports? In today’s market, analytics is a prerequisite to turning a game into a profitable business.…
Case Study
How Tilting Point used ironSource’s full product suite to increase their portfolio’s profitability
Tilting Point, Spongebob: Krusty Cook-Off
The free-to-play game publisher Tilting Point, which helps independent game developers scale up their games, is well kno…
Case Study
Calm boosts installs 106% with ironSource playable ad
Calm, Calm
Calm is the leading mental wellness app, with over 100 million downloads and multiple awards, such as Apple’s 2017 iPh…