Expert tips for turning apps
into successful businesses

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Blog
Making the most of your in-app advertising campaigns: Q&A with Liftoff
ironSource
ironSource sat down with Matt Fisher, Group Product Manager at Liftoff, a one stop shop to programmatic user acquisition...
  • apps
  • user acquisition
Case Study
How Qiiwi Games used ironSource’s LevelPlay and Google's Firebase to simplify their data analysis
Qiiwi Games,
Qiiwi Games is a multi-platform game developer based in Sweden. Responsible for hits like Wordington and Hell’s Kitchen:...
  • ab testing
  • analytics
  • ...
    • mediation
Webinar
Exploring LevelPlay App Analytics: how to take action on your performance data
Shir MollerironSource
Turn data into actionable insights using ironSource's App Analytics tool and walk through various use cases and scenarios every game developer should look out for.
  • analytics
Blog
P2E vs. P&E: Models for using blockchain technology in gaming
Rae Steinbach
Games that use blockchain technology are rapidly gaining popularity, and now’s the time to get acquainted with what this...
  • blockchain
  • games
  • ...
    • gametech

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Case Study
cocone reduces time spent analyzing creatives by 50% and beats CPI goals by 20% with Luna
cocone, Livly Island
Founded in 2008, cocone is a leading app developer out of Japan. They acquired the social game Livly Island in October 2...
  • creatives
  • games
  • ...
    • user acquisition
Case Study
How Sunday GmbH increased revenue by 70% and installs by 400% with LevelPlay’s suite of products
Sunday GmbH, Cat Escape
Sunday GmbH is a game development studio based in Hamburg, Germany. They produce the hit game Cat Escape, and have been ...
  • mediation
  • monetization
  • ...
    • user acquisition
Case Study
PLAYSTUDIOS uses ironSource Luna to scale Apple Search Ads campaigns and improve efficiency
PLAYSTUDIOS, MyKonami Slots
PLAYSTUDIOS is a global gaming studio with a collection of award-winning social casino titles and a passionate community...
  • creatives
  • games
  • ...
    • user acquisition
Podcast
Growth trends: team structure and experimentation in a high growth environment
Karan BhavnaniTripledot
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Karan Bh...
  • Out of the Box
  • user acquisition

Glossary – EN

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