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Expert tips for turning apps
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Blog
State of Play: a Q&A with Samantha Benjamin on the shift from hyper to hybrid-casual
Samantha Benjamin — Dec 11, 2024
In the State of Play series, we share in-depth interviews with featured industry experts at Unity events.  In our fir...
  • games
  • monetization
  • ...
    • user acquisition
Case Study
How MegaJoy Studio doubled their revenue in only 2 months
MegaJoy Studio,
Find out how MegaJoy Studio majorly scaled their new hit title with the ironSource Ads ROAS optimizer. MegaJoy Studio...
  • ironSource Ads
  • levelplay
  • ...
    • MegaJoy
    • MegaJoy Studio
    • roas optimizer
    • Role Swap
    • user acquisition
Blog
Extend Your Holiday Success: Q5 Strategies for Mobile User Acquisition
Savannah Cookson — Nov 14, 2024
While the holiday season remains a busy time of year with consumers being inundated with sales, deals, and general holid...
    Case Study
    Kwalee improves D0 Ad Revenue ROAS by 22% with Unity Ads
    Kwalee,
    Discover how Kwalee leverages D0 Ad Revenue ROAS campaigns to acquire quality users who bring quick returns on their spe...
    • Kwalee
    • Unity Ads
    • ...
      • user acquisition

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    Blog
    Advertiser's Playbook to Win the 2024 Holiday Season
    Unity — Oct 16, 2024
    As the holiday magic unfolds, savvy marketers are ready to connect with consumers like never before. Unity surveyed 4,09...
    • MobileVoice
    Case Study
    How Lihuhu increased average install CVR by 15% and ARPDAU by 10% with Unity to become a leader in match-three games
    Lihuhu,
    Discover how Lihuhu leveraged diverse Unity products to acquire high-quality users at scale, ramp up revenue, and fuel a...
    • mediation
    • monetization
    • ...
      • Unity LevelPlay
      • user acquisition
    Case Study
    How Malpa Games grew their D14 retention 40% higher than ROAS campaigns with Unity Ads’ event optimization
    Malpa Games,
    Malpa Games is a puzzle game developer based in Cyprus, known for hits like Word Spells, Word Search Evolution Puzzle, a...
    • tools|user acquisition
    • ua optimizer
    • ...
      • user acquisition
    Blog
    4 key strategies to drive scale and revenue for your app during the shopping season
    Daniel Godley — Sep 23, 2024
    As most app marketers know, time spent on device peaks during the holiday season. Between November and December, househo...
    • on-device advertising

    Glossary – EN

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