Expert tips for turning apps
into successful businesses

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Case Study
How Malpa Games grew their D14 retention 40% higher than ROAS campaigns with Unity Ads’ event optimization
Malpa Games,
Malpa Games is a puzzle game developer based in Cyprus, known for hits like Word Spells, Word Search Evolution Puzzle, a...
  • tools|user acquisition
  • ua optimizer
  • ...
    • user acquisition
Blog
4 key strategies to drive scale and revenue for your app during the shopping season
Daniel Godley
As most app marketers know, time spent on device peaks during the holiday season. Between November and December, househo...
  • on-device advertising
Case Study
How Crazy Maple Studio exceeded their D7 ROAS goal by 150% and drove 120% higher LTV with the Tapjoy from Unity offerwall
Crazy Maple Studio, Chapters: Interactive Stories
Crazy Maple Studio is a US-based mobile game developer known for their casual hits, including Chapters: Interactive Stor...
  • offerwall
  • tapjoy
  • ...
    • user acquisition
Blog
Implementing ads without cannibalizing subscription conversions: A brief guide by ad format
Daniel Godley
2024 has seen many premium subscription service apps expanding their business models to incorporate an ad-tier into thei...
  • on-device advertising

Community subscribe – EN


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Case Study
Maniko Nails programmatic: The easiest manicure in the world meets mobile gaming audiences with Kayzen x Unity
Maniko Nails,
Standing Out in a Crowded Market Among the many industries that saw a boom during and post-pandemic, the direct-to-cons...
  • agencies
  • brand
  • ...
    • user acquisition
Case Study
How MWM used Unity Playworks’ testing tool to cut their playable testing costs by 60%
MWM, Color Pop AI
Ranked as one of France’s top app publishers, MWM develops and publishes top consumer apps - ranging from their well-kno...
  • creatives
Blog
Beyond 50: An untapped audience
Ziva Shapiro
While many marketers heavily concentrate on reaching Gen Z and Millennial audiences, an often-overlooked yet rapidly-exp...
  • MobileVoice
  • user acquisition
Blog
Ad revenue and churn: A balancing act
Daniel Godley
A diverse monetization strategy is vital to provide your app with long-term resilience. Using varied revenue streams, yo...
  • ad quality
  • monetization

Glossary – EN

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