Expert tips for turning apps
into successful businesses

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Blog
Appfest 2022 roundup: 3 days, 21 speakers, 140 guests
ironSource
This year, our exclusive industry summit Gamefest became Appfest. 140 of the top decision makers and innovators from the...
  • monetization
  • user acquisition
Case Study
How Pocket Gems used ironSource’s solution for Custom Product Pages to boost conversion rate and IPM
Pocket Gems, Episodes
Pocket Gems is a game developer based in San Francisco, California and produces hits like War Dragons. Recently, they wa...
  • custom product pages
  • user acquisition
Podcast
What the gaming industry needs to do to make Blockchain Games mainstream
Javier Barnes, Ethan LevyDeconstructor of Fun
In this episode of LevelUp, our host Melissa Zeloof, VP Marketing at ironSource, sits down with Deconstructor of Fun's J...
  • blockchain
  • games
Blog
Programmatic video advertising: the complete guide
ironSource
Programmatic video advertising is a complex, multi-layered topic. Multiple networks serving different audiences — advert...
  • agencies

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Case Study
GOODROID’s Snow Race boosts playable ad performance with ironSource Luna
GOODROID, Snow Race
GOODROID is a popular Japanese gaming company with a large focus on hyper-casual games. Leveraging ironSource Luna to po...
  • creative optimization
  • creative production
  • ...
    • playable ads
Blog
Your guide to the 2022 programmatic video advertising market
ironSource
Combining the power of video with the efficiency of programmatic tech, programmatic video advertising has begun to domin...
  • agencies
  • user acquisition
eBook
The 2022 modern mobile consumer: app discovery and monetization
Jasmine Cohen
Meet the modern mobile consumer. Get new data on consumer spending and app discovery habits
  • Modern Mobile Gamer
  • tapjoy
Blog
Samsung in 2022: the users, innovation, and technology 
Davis Silver
In 2021, as the market rebounded post-pandemic, smartphone sales rose by 6% globally according to Tech Radar, leading to...
  • apps
  • on-device advertising
  • ...
    • user acquisition

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