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Expert tips for turning apps
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Blog
How to maximize growth with offerwall special promotions: tips for the holiday season
Maya Fehler — Nov 21, 2023
App engagement peaks during the holiday season - according to our client research, about half of people will play mobile...
  • holiday
  • monetization
  • ...
    • offerwall
    • user acquisition
Blog
5 key takeaways on consumer engagement with shopping apps
Savannah Cookson — Oct 27, 2023
Online shopping is common practice these days, but how well do we really know how consumers prioritize shopping apps on ...
  • apps
  • retail
  • ...
    • user acquisition
Blog
Gaining visibility into the user experience: the metrics to focus on
Keren Karol, Product Manager at Unity — Oct 15, 2023
As developers in the mobile gaming industry become increasingly sophisticated in user engagement, it’s critical to keep ...
  • monetization
  • user experience
Blog
Mobile game creative trends to supercharge your app’s UA 
Daniel Godley — Oct 04, 2023
User acquisition is at the core of app growth, and creatives are one of the best tools UA managers have to reach and eng...
  • creatives
  • user acquisition

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Blog
How to maximize the performance of your mobile game: 3 tips from a Unity game design consultant
Anna Popereko, Senior Game Designer at Unity — Sep 11, 2023
Growing a mobile game is a complex process with many steps. As a game design consultant, it’s my job to analyze each gam...
  • analytics
  • monetization
Blog
Machine learning and programmatic advertising: Q&A with Moloco
Rahul Verma — Aug 22, 2023
Machine learning has been around for a long time. First coined in 1959 when the technology was used to detect speech pat...
  • monetization
  • user acquisition
Blog
4 offerwall myths, debunked
Haim Kandyba Offerwall Growth at Unity — Aug 10, 2023
The offerwall is one of the fastest growing tools in the mobile app ecosystem - for both monetization and user acquisiti...
  • monetization
  • offerwall
Blog
How we maintain quality tech at scale: an inside look into how we build our SDK
Guy Kirschbaum, VP of Engineering at Unity — Aug 01, 2023
At Unity, we continually work to ensure our ironSource SDK is best-in-class. But with a huge amount of scale - more than...
  • analytics

Glossary – EN

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