Grow your app across multiple channels
Get startedGet startedFind users who’ll love your app and engage for the long-haul with automated user acquisition solutions
Reach users directly on their devices at moments when they’re fully focused on installing new apps
In-app advertising
Automate UA to acquire quality users for your app
Campaign management made easy
Quickly create and monitor user acquisition campaigns and then access a comprehensive view of your marketing performance across a wide range of breakdowns
Meet your KPIs with automated user acquisition
Reach your UA goals more efficiently with tools that automate bid optimization and make the most of your spend. Our machine-learning algorithm automatically optimizes bids across a variety of breakdowns to reduce costs and increase revenue – all while saving you time and resources
Learn more about automated UALearn more about automated UAThe only automated cross promotion solution in the market
Keep your best users in your portfolio with cross promotion campaigns that leverage all the power, data science, and automation of a dedicated ad network bidder
Learn about cross promotionLearn about cross promotion
Give your campaign a creative edge with automated ad creation
Quickly and easily generate engaging ad creatives directly from your existing assets and animations with Luna Create. Luna’s technology lets you scale your in-house creative production so you can create, iterate, and optimize without the usual manual overhead.
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Tom Collard, Performance Marketing Manager at King
“ironSource’s optimizer was able to bid more granularly and distribute the campaign on a wider range of supply, which helped us reach high-quality users and led to an increase in ARPU”
View case studyView case study
Rohan Verma, Director of User Acquisition at Calm
“ironSource has also been a true partner in helping us optimize performance and leverage data-driven insights to fuel more growth”
Uzeyir Baser, User Acquisition Manager at Unico Studio
“ironSource’s optimizer is much more accurate, automatically implementing granular bids per source on a daily basis, and freeing up valuable time for optimizing gameplay and creatives”
View case studyView case study
Rahul Ravindranath, Monetization Specialist at Amanotes
“We’re eager to keep up the growth we’ve seen with in-app bidding and experiment with other tools available on ironSource’s mediation”
2x
IPM
-50%
CPI
12x
Increase in installs
On-device advertising
Promote your app as a native part of the device experience
Diversify your UA strategy with Aura, which connects app developers with users on more than 1 billion devices across 77 countries, through partnerships with premium manufacturers and carriers like Samsung, Vodafone, Orange, and Dish
Get started with AuraGet started with Aura
New opportunities for app discovery
Stand out from the crowd with relevant app recommendations across multiple native device touchpoints timed to reach users when they’re most likely to install
Direct partnerships powering global scale
Promote your app as a native part of the experience across millions of devices worldwide, through direct partnerships with premium device manufacturers and carriers
Performance campaign optimization
Leveraging opt-in and contextual data, our proprietary AI algorithm finds the highest quality users for your app
Quality users with long-term value
Users who install apps while setting up their new devices tend to retain over the long term. Aura gives you the chance to take pride of place at that moment
Make better decisions with complete performance data
Get real-time campaign analytics, including delivery data and in-app performance of acquired users, on a dedicated advertiser dashboard that can also be directly integrated into your existing systems.
Setup manager
Recommend your app during device setup
Aura spotlights your app from the get-go, prompting users to install your app while setting up their new devices. Powered by AI and machine learning capabilities, Aura places your app in front of the most relevant users.
Device update experience
Leverage every OS update on the device
Aura allows advertisers to utilize the device upgrade moment to engage with newly-relevant users. When users update their device, Aura recommends apps that support the device’s new capabilities.
Games manager
Recommend your game as part of a subscription pack
Aura recommends gamers a starter pack of games they'll likely enjoy playing, offering them to opt into a free subscription that downloads new games to their device and notifies them when they're ready to play
Mike Brooks, SVP Revenue at Weatherbug
“There are few channels with the strategic positioning, scale, and efficacy that Aura provides, and we’re as excited as ever to continue our multi-year partnership”
Trang Dao, VP Growth at Atom Finance
“The legitimacy a native device placement provides our app eases friction and campaign results correlate”
-50%
Cost per retained user
Le Figaro
“Aura offers us unique targeting options that allows us to acquire high LTV users”
-70%
Cost per retained user
Subito
“Aura offered a new kind of UA channel that could reach new audiences by running directly on leading EU carrier devices”
4x
Engagement
Alex Piriz, Paid Media Specialist at Milanuncios
“The Aura team is always coming up with unique strategies to keep our app at top of mind”
-47%
Cost per lead
Expert insights to grow your user base
State of Play: a Q&A with Samantha Benjamin on the shift from hyper to hybrid-casual
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