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Automate UA to acquire quality users for your app
Campaign management made easy
Quickly create and monitor user acquisition campaigns and then access a comprehensive view of your marketing performance across a wide range of breakdowns
Meet your KPIs with automated user acquisition
Reach your UA goals more efficiently with tools that automate bid optimization and make the most of your spend. Our machine-learning algorithm automatically optimizes bids across a variety of breakdowns to reduce costs and increase revenue – all while saving you time and resourcesLearn more about automated UALearn more about automated UA
The only automated cross promotion solution in the market
Keep your best users in your portfolio with cross promotion campaigns that leverage all the power, data science, and automation of a dedicated ad network bidderLearn about cross promotionLearn about cross promotion
Give your campaign a creative edge with automated ad creation
Quickly and easily generate engaging ad creatives directly from your existing assets and animations with Luna Labs. Luna Labs’ technology lets you scale your in-house creative production so you can create, iterate, and optimize without the usual manual overhead.Learn moreLearn more
Promote your app as a native part of the device experience
Diversify your UA strategy with Aura, which connects app developers with users on more than 800 million devices across 77 countries, through partnerships with premium manufacturers and carriers like Samsung, Vodafone, Orange, and BoostGet started with AuraGet started with Aura
New opportunities for app discovery
Stand out from the crowd with relevant app recommendations across multiple native device touchpoints timed to reach users when they’re most likely to install
Direct partnerships powering global scale
Promote your app as a native part of the experience across millions of devices worldwide, through direct partnerships with premium device manufacturers and carriers
Unique targeting capabilities
Leveraging opt-in and contextual data, our proprietary AI algorithm finds the highest quality users for your app
Quality users with long-term value
Users who install apps while setting up their new devices tend to retain over the long term. Aura gives you the chance to take pride of place at that moment
Make better decisions with complete performance data
Get real-time campaign analytics, including delivery data and in-app performance of acquired users, on a dedicated advertiser dashboard that can also be directly integrated into your existing systems.
Recommend your app during device setup
Aura spotlights your app from the get-go, prompting users to install your app while setting up their new devices. Powered by AI and machine learning capabilities, Aura places your app in front of the most relevant users.
Device update experience
Leverage every OS update on the device
Aura allows advertisers to utilize the device upgrade moment to engage with newly-relevant users. When users update their device, Aura recommends apps that support the device’s new capabilities.
Connect with users at moments when they're wired to engage
Timing is everything. Aura sends customized notifications to relevant users based on contextual triggers, like location and date, so you reach them when they are most engaged and looking to install new apps.