Run an offerwall CPE campaign
CPE advertising drives deeper funnel engagements. Acquire users on our premium publisher network and reward users for test-driving your app.
The benefits:
- → Deep in-app engagements
- → Only pay for completed in-app conversions
- → Drive ROAS
- → Strong retention rates
How Tapjoy CPE ads work
Step 1
Users find your CPE ad when they visit the Tapjoy oferwall.
Step 2
They select the CPE ad from a list of offers on the Tapjoy offerwall.
Step 3
Users review ad instructions and complete engagements to earn currency.
Step 4
With an offer in process, users check the status and see how much time is remaining.
Features of CPE campaign
Multi-reward CPE
Reward users for completing multiple in-app checkpoints. You’ll see engagement and ROAS increase significantly — often exceeding goals by 2X.
Per-app bidding
Bid a different amount per publisher app. Invest more heavily in high-performing sources and reduce wasted ad spend.
A/B testing
A/B test different instruction formats and alternative messaging, and get insights into what visual assets perform best.
MMP integration
Integrate your CPE ads with the top MMPs in the industry including Adjust, Appsflyer, Kochava, Singular, and more.
Is CPE advertising right for you?
Maximize user LTV
Does your app have in-app purchases?
If your app monetization strategy includes in-app purchases, cost per engagement advertising could be the perfect fit. Start by identifying high-ROAS engagement checkpoints. For example, do you typically recoup your marketing investment when users reach level three?
Quality and quantity
Is retention one of your top KPIs?
Most UA advertisers will answer this question with a resounding “yes.” CPE ads rely entirely on opt-in engagement, so advertisers only pay to reward users who have a genuine interest in their app. Deep interactions keep users sticky.
Engagement at scale
Are you looking to steadily scale over time?
CPE is an evergreen UA strategy. Unlike more mainstream audiences, our network is not easily saturated. 1.5B+ users rely on the Tapjoy offerwall for app discovery, self-selecting offers based on individual interest. CPE delivers short-term ROAS and long-term growth, making it the ideal investment.
Make a lasting impression with CPE and mobile video ads
Advertisers love CPE because every dollar of spend grows their userbases. But what about when you need an awareness boost? Mobile video ads are a low-cost high-return brand-building strategy. Match mobile video with CPE to target every stage of the funnel.
Discover mobile video adsDiscover mobile video adsWhat our partners are saying
Shi Tang, Head of Global Traffic Development at Lilith Games
“Since implementing multi-reward CPE, we’ve almost doubled the number of new players in Rise of Kingdoms, and we’re seeing higher conversion rates and ROI.”
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Magda Z, Senior User Acquisition Manager at Huuuge Games
“CPE is one of our most effective and high performing ad units when it comes to ROAS. Multi-reward CPE also allows us to scale our UA campaigns while reducing the number of live offers we have to manage day-to-day.”
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Takafumi Masuda, CEO at IGNITION M
“Tapjoy’s CPE and multi-reward CPE can motivate the users to play the game before install. We tripled our new users and brought in more than 6 times as much revenue in Japan from in-app purchases.”
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Anushka Mukherjee, UA Associate at Gram Games
