Create a value exchange with Tapjoy

Advertising should be a value exchange. The Tapjoy offerwall connects top advertisers with premium publishers and then rewards mobile users for their time. Now that’s a win-win.

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Partnered with the best

For developers

Maximize app revenue with the Tapjoy offerwall

Roughly 15% of the top 100 grossing apps use offerwalls. That figure expands to 25% for top-grossing mobile games. Tapjoy is the industry leader in the offerwall category, with eCPMs for Android in the US exceeding $1,000. Plus, Tapjoy’s fully custom, native offerwall deployments that drive up to 30% more revenue than generic alternatives.

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For advertisers

Acquire and engage users at scale with an offerwall campaign

On the Tapjoy offerwall, users have the choice to voluntarily engage with ads that interest them in exchange for a reward. The result is that your best users come to you.

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Integrate the Tapjoy ad network

The Tapjoy ad network connects publishers with premium demand sources. Our solutions will help you monetize every user to their maximum potential.

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What our customers are saying

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Daphne Li, User Acquisition Director at Funplus

“Pay per event brings us better user retention and ROAS, It’s working so wonderfully for our games and we will always consider Tapjoy a top partner.”
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Alexander Jorias, CEO & Co-Founder at Club Cooee

“Tapjoy currency sales provide a great way for us to boost ad revenue. In the last sale, we achieved an impressive 3.6x increase in revenue and a nearly 4x increase in conversion rate”
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Magda Z, Senior User Acquisition Manager at Huuuge Games

“CPE is one of our most effective and high performing ad units when it comes to ROAS. Multi-Reward CPE also allows us to scale our UA campaigns while reducing the number of live offers we have to manage day-to-day.”
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Rohan Panjiar, Director of Performance Marketing at Winc

“With Tapjoy, we were able to scale our DR offer for the 21+ audience AND keep our CPS in target range while improving our LTV.”
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Expert insights to supercharge your offerwall strategy

MistPlay increases ROAS 15% with Tapjoy multi-reward CPE

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Gram Games Sees 4X installs with Tapjoy CPE ads and per-app bidding

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Lilith Games doubles ROAS with Tapjoy multi-reward CPE offers

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