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Create a value exchange with Tapjoy
Advertising should be a value exchange. The Tapjoy offerwall connects top advertisers with premium publishers and then rewards mobile users for their time. Now that’s a win-win.
Partnered with the best
For developers
Maximize app revenue with the Tapjoy offerwall
Roughly 15% of the top 100 grossing apps use offerwalls. That figure expands to 25% for top-grossing mobile games. Tapjoy is the industry leader in the offerwall category, with eCPMs for Android in the US exceeding $1,000. Plus, Tapjoy’s fully custom, native offerwall deployments that drive up to 30% more revenue than generic alternatives.
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For advertisers
Acquire and engage users at scale with an offerwall campaign
On the Tapjoy offerwall, users have the choice to voluntarily engage with ads that interest them in exchange for a reward. The result is that your best users come to you.
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Integrate the Tapjoy ad network
The Tapjoy ad network connects publishers with premium demand sources. Our solutions will help you monetize every user to their maximum potential.
Get startedGet startedWhat our customers are saying
Daphne Li, User Acquisition Director at Funplus
“Pay per event brings us better user retention and ROAS, It’s working so wonderfully for our games and we will always consider Tapjoy a top partner.”
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Alexander Jorias, CEO & Co-Founder at Club Cooee
“Tapjoy currency sales provide a great way for us to boost ad revenue. In the last sale, we achieved an impressive 3.6x increase in revenue and a nearly 4x increase in conversion rate”
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Magda Z, Senior User Acquisition Manager at Huuuge Games
“CPE is one of our most effective and high performing ad units when it comes to ROAS. Multi-Reward CPE also allows us to scale our UA campaigns while reducing the number of live offers we have to manage day-to-day.”
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Rohan Panjiar, Director of Performance Marketing at Winc
“With Tapjoy, we were able to scale our DR offer for the 21+ audience AND keep our CPS in target range while improving our LTV.”
View case studyView case studyExpert insights to supercharge your offerwall strategy
Case Study
How CashWalk increased revenue by 225% and engagement rate by 5x working with Unity LevelPlay
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Case Study
How Nexters boosted overall eCPM 50% and revenue 40% by A/B testing the Tapjoy offerwall
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Blog
Building your 3 pronged holiday UA strategy: Creatives, offerwall, and on-device advertising
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Case Study
How 37 Games used ironSource's multi-reward offerwall to boost ROAS and scale by 2X
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