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Run an offerwall CPA campaign
CPA advertising, or cost per action advertising, is a conversion-driven tactic that doesn’t burn your budget. Engage high-intent shoppers, scale cost-efficiently, and drive positive ROAS.
- → Only pay for completed conversions
- → Set custom conversion targets
- → Consumer-first ad experience
- → Bigger ROAS opportunities
How Tapjoy CPA ads work
The advertiser selects a converting action, such as first-time purchases or subscription sign-ups.
Consumers choose to complete ad offers in exchange for in-game rewards in the Tapjoy Offerwall, located natively in the app.
The Tapjoy Offerwall is an interactive hub of direct response offers, where consumers select from the featured brands.
CPA ads outline steps to complete the converting action, making it clear when consumers will receive a reward.
The advertiser only pays for completed conversions without wasting ad spend on impressions or clicks.
Features of CPA campaign
Run your CPA campaign on brand-safe apps that resonate with your target audience
Get a dedicated campaign manager for setup through optimization and leverage our award-winning design team to create high-impact assets
Test different instruction formats or alternative messaging, and get insights into which visual assets perform best
Is CPA advertising right for you?
Do you want to improve ROAS and scale cost-efficiently?
CPA revolutionizes the growth model by helping marketers tie ad spend directly to revenue. It’s more cost-effective and delivers higher conversion rates than paid social and search. In fact, two-thirds of mobile consumers on our network said they prefer Tapjoy’s rewarded experience over paid social ads.
Quality and quantity
Do you prioritize the customer experience?
The CPA model relies entirely on opt-in engagement from high-intent consumers. Consumers who choose to engage receive in-game rewards in the process. Advertisers enhance the gaming experience and facilitate positive interactions with your target audience.
Break out of the mainstream
Are you looking to reach new customers?
The Tapjoy offerwall reaches more than 1.5 billion mobile consumers monthly. While most marketers focus their entire growth strategy on search and social, you can beat the competition by targeting mobile consumers your competitors aren’t talking to.
Reach high intent consumers actively seeking brand offers
The CPA method of bidding is completely unique to Tapjoy. It allows you to pay only for completed purchases, so it was a no-brainer for us.
Jessica Carlson, Paid Media Manager, ManscapedGet startedGet started
Expert insights to supercharge your CPA campaigns
Your cost per action guide to higher ROASRead more >>
How in-app ads led DTC Beauty Brand to maintain profitability and hit major revenue milestonesRead more >>
How performance pricing helped Manscaped reach US profitability and take on an international expansionRead more >>
LovelyWholesale acquires 30K new users with Tapjoy CPA campaignsRead more >>
Looma CPA campaigns boost revenue 25% and first-time purchases 30%Read more >>
How CPA ads helped Thousand Fell drive distinction and growth while staying below its target CPARead more >>
See CPA in action
Winc offset CACs and achieved brand safety at scale, resulting in a 26% CVR increase.
Your cost per action guide to higher ROAS
Get the guide to understand the fundamentals of CPA, discover the unique benefits like no wasted ad spend and top-performing channels, and learn best practices for testing, optimizing, and troubleshooting CPA campaigns.Download the guideDownload the guide