Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • On-device advertising
  • Offerwall
  • More topics...
    • Analytics
    • Games
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    • Apple Search Ads
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    • Cost per action
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    • In-app bidding
    • Mediation
    • Rewarded video
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    • UA Optimizer
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    • Interactive end card
Case Study
WorldRemit uses ironSource Luna’s Optimization Center to decrease CPA on Apple Search Ads
WorldRemit, WorldRemit
WorldRemit is a remittances provider that enables its customers to securely transfer money to over 130 other countries. ...
  • apple search ads
Case Study
How Kwalee used ironSource marketability testing to reach #1 on the charts
Kwalee, Hunt & Seek
Kwalee is a video game publisher and developer based in the UK. They’re known for their dozens of hyper-casual hits, inc...
  • analytics
  • games
  • ...
    • hyper-casual
    • soft launch
Case Study
Bole Games increases installs 173% and slices eCPI by 30% with ironSource’s cross promotion solution
Bole Games, Cash Frenzy
Bole Games is a giant in the world of mobile slot games, holding the greatest market share of the genre in all of China....
  • cross promotion
  • user acquisition
Case Study
How Inspired Square scaled up with ironSource offerwall and Aura
Inspired Square, X2 Blocks, 2248 Puzzle
Inspired Square FZE is a game developer studio based in the United Arab Emirates. The studio is responsible for hit puzz...
  • offerwall
  • on-device advertising
  • ...
    • user acquisition

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Case Study
Very beats CPI goal by 19% and boosts ROI by 12x with Aura
dentsu, Very
Very is a well-known digital retailer based out of the UK, selling more than 2,000 big brands across fashion, electrical...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Case Study
How Stork Limited increased their ROAS by 100% with ironSource
Stork Limited, Goodville: Farm Game Adventure
Stork Limited is a wellness-focused game developer based out of Msida, Malta, that most recently published Goodville: Fa...
  • ua optimizer
  • user acquisition
Case Study
BIGO LIVE increases IPM 32% with ironSource solution for Custom Product Pages
BIGO LIVE, BIGO LIVE
BIGO Technology (BIGO) is one of the fastest-growing Singapore technology companies, with more than 30 offices and 6 R&a...
  • custom product pages
  • user acquisition
Case Study
How Pocket Gems used ironSource’s solution for Custom Product Pages to boost conversion rate and IPM
Pocket Gems, Episodes
Pocket Gems is a game developer based in San Francisco, California and produces hits like War Dragons. Recently, they wa...
  • custom product pages
  • user acquisition

Glossary – EN

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