Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • On-device advertising
  • Offerwall
  • More topics...
    • Analytics
    • Games
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    • Apple Search Ads
    • Cost per engagement
    • Cost per action
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    • Rewarded video
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    • UA Optimizer
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Case Study
PikPok increases Offerwall revenue 2x with M2E on the Tapjoy Offerwall
PikPok, Rival Stars Horse Racing
PikPok is a mobile game publisher based in New Zealand, best known for their critically acclaimed Into the Dead® series,...
  • monetization
  • offerwall
Case Study
How Audiomack uses Unity LevelPlay to scale up globally
Audiomack , Audiomack
Audiomack, a globally-recognized music streaming platform, allows creators to share unlimited music and podcasts with th...
  • monetization
  • user acquisition
Case Study
How Lotte Members boosted their ad revenue 20x and increased eCPM 10x with Tapjoy from Unity
Lotte Members, L.Point
Lotte Members is a membership rewards services platform that partners with 400,000 companies and reaches approximately 3...
  • monetization
  • offerwall
  • ...
    • tapjoy
Case Study
How MWM multiplied their installs 2.5x and increased their event conversion by 15% with ironSource Ads’ tCPA optimizer
MWM, Color Pop
MWM is a top consumer app developer and publisher based in France, and home to AI-powered apps like Piano, Beat Maker Pr...
  • ua optimizer
  • user acquisition

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Case Study
How Appynation optimized the Tapjoy Offerwall, multiplying iOS revenue 9x and increasing Android revenue 2x without cannibalizing IAP
Appynation, Picture Cross
Appynation is a UK-based mobile game developer and publisher known for their puzzle hits, including Picture Cross, Puzzl...
  • monetization
  • offerwall
  • ...
    • tapjoy
Case Study
How MY.GAMES transformed their monetization strategy and expanded their global reach with Tapjoy, increasing their Offerwall revenue by 181% without sacrificing any IAP revenue
MY.GAMES, Rush Royale
MY.GAMES is a leading game publisher and developer based in Amsterdam known for their arcade, RPG, shooter, simulation, ...
  • monetization
  • offerwall
  • ...
    • tapjoy
Case Study
How King drove incremental scale with Tapjoy from Unity's Daily Rewards, exceeding their D7 ROAS goal by 1.5x
King, Candy Crush Saga
King is a global leader in the interactive entertainment industry with more than 200 titles, including worldwide hits li...
  • offerwall
  • tapjoy
  • ...
    • user acquisition
Case Study
How Pocket FM monetized their non-paying users with ads and offerwall, boosting revenue 20%
Pocket FM Corp., PocketFM
Pocket FM Corp. is an Indian studio known for its hit Pocket FM, one of the of the most popular audiobook apps in India....
  • monetization
  • offerwall
  • ...
    • rewarded video

Glossary – EN

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