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Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • On-device advertising
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    • UA Optimizer
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Case Study
Maniko Nails programmatic: The easiest manicure in the world meets mobile gaming audiences with Kayzen x Unity
Maniko Nails,
Standing Out in a Crowded Market Among the many industries that saw a boom during and post-pandemic, the direct-to-cons...
  • agencies
  • brand
  • ...
    • user acquisition
Case Study
How MWM used Unity Playworks’ testing tool to cut their playable testing costs by 60%
MWM, Color Pop AI
Ranked as one of France’s top app publishers, MWM develops and publishes top consumer apps - ranging from their well-kno...
  • creatives
Case Study
PikPok increases Offerwall revenue 2x with M2E on the Tapjoy Offerwall
PikPok, Rival Stars Horse Racing
PikPok is a mobile game publisher based in New Zealand, best known for their critically acclaimed Into the Dead® series,...
  • monetization
  • offerwall
Case Study
How Audiomack uses Unity LevelPlay to scale up globally
Audiomack , Audiomack
Audiomack, a globally-recognized music streaming platform, allows creators to share unlimited music and podcasts with th...
  • monetization
  • user acquisition

Community subscribe – EN


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Case Study
How Lotte Members boosted their ad revenue 20x and increased eCPM 10x with Tapjoy from Unity
Lotte Members, L.Point
Lotte Members is a membership rewards services platform that partners with 400,000 companies and reaches approximately 3...
  • monetization
  • offerwall
  • ...
    • tapjoy
Case Study
How MWM multiplied their installs 2.5x and increased their event conversion by 15% with ironSource Ads’ tCPA optimizer
MWM, Color Pop
MWM is a top consumer app developer and publisher based in France, and home to AI-powered apps like Piano, Beat Maker Pr...
  • ua optimizer
  • user acquisition
Case Study
How Appynation optimized the Tapjoy Offerwall, multiplying iOS revenue 9x and increasing Android revenue 2x without cannibalizing IAP
Appynation, Picture Cross
Appynation is a UK-based mobile game developer and publisher known for their puzzle hits, including Picture Cross, Puzzl...
  • monetization
  • offerwall
  • ...
    • tapjoy
Case Study
How MY.GAMES transformed their monetization strategy and expanded their global reach with Tapjoy, increasing their Offerwall revenue by 181% without sacrificing any IAP revenue
MY.GAMES, Rush Royale
MY.GAMES is a leading game publisher and developer based in Amsterdam known for their arcade, RPG, shooter, simulation, ...
  • monetization
  • offerwall
  • ...
    • tapjoy

Glossary – EN

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