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Expert tips for turning apps
into successful businesses

Case Study
ABI increases ARPU 2X with the ROAS optimizer from ironSource
ABI, Galaxy Attack: Alien Shooter
ABI is a game studio based in Vietnam that’s recognized as a top 10 major game company in Southeast Asia. ABI uses iro…
Case Study
SmartNews drives 35 million installs and meets retention goals with Aura
SmartNews, SmartNews
SmartNews is one of the most well-known news aggregator apps today, with 50 million downloads and 20 million monthly act…
Case Study
WeatherBug drives more than 7 million installs with Aura on-device advertising
WeatherBug, WeatherBug
WeatherBug is a top-rated weather app in the app stores, and one of the most popular weather sites in the US. Because ma…
Case Study
How Tilting Point used ironSource’s full product suite to increase their portfolio’s profitability
Tilting Point, Spongebob: Krusty Cook-Off
The free-to-play game publisher Tilting Point, which helps independent game developers scale up their games, is well kno…
Case Study
Calm boosts installs 106% with ironSource playable ad
Calm, Calm
Calm is the leading mental wellness app, with over 100 million downloads and multiple awards, such as Apple’s 2017 iPh…
Case Study
McDonald’s Spain achieves 64% app launch rate and drives over 34K installs with Aura
OMD Spain, McDonald's Spain
McDonald’s has more than 36,000 restaurant locations across 100 countries and is one of the most well-known food servi…
Case Study
Giant Rush reaches #1 and stays in the top with a hit playable from ironSource
Tapnation, Giant Rush
Tapnation is a mobile publishing startup based in Paris that has a portfolio of 8 games with over 225 million total down…
Case Study
Neowiz moves all Android traffic to ironSource offerwall after reaching a $ 729 eCPM
Neowiz, IdolChamp
Neowiz is an established mobile app and games publisher based in South Korea, founded back in 1997. For their latest tit…