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Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
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  • On-device advertising
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    • Games
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    • Creatives
    • Apple Search Ads
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Case Study
Pixocial scales Apple Search Ads campaigns lowering CPA 24% and improves creative performance across channels
Pixocial, Emma Shu, Head of Growth
Pixocial is a leading Chinese company that develops photo and video editor apps. To expand and grow their user base in t...
  • apple search ads
Case Study
Product Madness increases creative production and improves performance using ironSource Luna
Product Madness, Cashman Casino
Since its founding in 2007, Product Madness has grown into a leader in social casino games. Their hit, Heart of Vegas, h...
  • creatives
  • games
  • ...
    • user acquisition
Case Study
How PONOS increased ARPDAU by 15% on Levelplay with the help of Tapjoy Bidder
PONOS, The Battle Cats
PONOS is a major game publisher headquartered in Kyoto, Japan. They are best known for publishing the hit tower defense ...
  • games
  • in-app bidding
  • ...
    • levelplay
    • mediation
    • monetization
Case Study
NEOWIZ increases revenue by 23% after switching to LevelPlay
NEOWIZ, Cats & Soup
NEOWIZ is a Korea-based game developer and publisher that, since its founding in 1997, has grown to become a global lead...
  • in-app bidding
  • mediation
  • ...
    • monetization

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Case Study
How Panteon used ironSource’s marketability testing tool to launch Airport Master to the top charts
Panteon, Airport Master!
Panteon is a Turkish game publisher responsible for many chart-topping hits, including 100 Mystery Buttons and Trading M...
  • analytics
  • games
  • ...
    • hyper-casual
Case Study
Subscription app Simple increases D7 ROAS by 185% with the ironSource ROAS optimizer
Simple: Intermittent Fasting,
Simple: Intermittent Fasting, known as Simple, is a subscription-based intermittent fasting app for weight loss and heal...
  • apps
  • ua optimizer
  • ...
    • user acquisition
Case Study
How PikPok used Ad Quality to reduce negative ad-related feedback by 75%
PikPok, Rival Stars® Horse Racing
PikPok is a game publisher and developer based in Wellington, New Zealand. They’ve been working with ironSource for abou...
  • ad quality
  • games
Case Study
How Ludia Games increased ARPDAU by 255% and quadrupled revenue with ironSource LevelPlay
Ludia Games, Jurassic World Alive
Ludia Games is a major game developer owned by Jam City and based in Montreal, Canada. Their most popular hits include c...
  • ab testing
  • games
  • ...
    • mediation
    • monetization

Glossary – EN

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