Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • On-device advertising
  • Offerwall
  • More topics...
    • Analytics
    • Games
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    • Cost per engagement
    • Cost per action
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    • UA Optimizer
    • ASO
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Case Study
How Candywriter increased Ad ARPDAU 26% after switching to Unity LevelPlay
Candywriter,
Candywriter is a mobile game studio based out of Miami that’s part of the Stillfront Group. Today, they have 18 games in...
  • games
  • monetization
  • ...
    • user acquisition
Case Study
MondayOFF finds their hero creative in less than a week with Luna Dynamic Playable
MondayOFF, Change and Drop
MondayOFF is a fast-growing global hyper-casual publisher. Launching in 2018, they had 5 million MAU in just the first y...
  • creative production
  • creatives
Case Study
How Eyewind used ironSource’s solution for Custom Product Pages to boost CVR 21% and IPM 51% over Halloween
Eyewind Limited, Find Out
Chinese mobile game developer Eyewind, best known for their hyper-casual puzzle and art games, were looking to capitaliz...
  • user acquisition
Case Study
Holy Water increases ROAS 250% and IPM 5x with the ROAS optimizer and custom product pages solution, balancing automation and control
Holy Water, My Fantasy
Holy Water is a Ukrainian gaming company that’s created a platform for writers to share their interactive stories and bo...
  • custom product pages
  • ua optimizer

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Case Study
Zempot leverages Luna’s managed UA services to strengthen app marketing
Zempot, Aquuua Casino
Zempot is one of the three major Korean companies specializing in social casino games across all platforms, with a missi...
  • creatives
  • user acquisition
Case Study
WorldRemit uses ironSource Luna’s Optimization Center to decrease CPA on Apple Search Ads
WorldRemit, WorldRemit
WorldRemit is a remittances provider that enables its customers to securely transfer money to over 130 other countries. ...
  • apple search ads
Case Study
How Kwalee used ironSource marketability testing to reach #1 on the charts
Kwalee, Hunt & Seek
Kwalee is a video game publisher and developer based in the UK. They’re known for their dozens of hyper-casual hits, inc...
  • analytics
  • games
  • ...
    • hyper-casual
    • soft launch
Case Study
Bole Games increases installs 173% and slices eCPI by 30% with ironSource’s cross promotion solution
Bole Games, Cash Frenzy
Bole Games is a giant in the world of mobile slot games, holding the greatest market share of the genre in all of China....
  • cross promotion
  • user acquisition

Glossary – EN

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