Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • On-device advertising
  • Offerwall
  • More topics...
    • Analytics
    • Games
    • Apps
    • Creatives
    • Apple Search Ads
    • Cost per engagement
    • Cost per action
    • A/B testing
    • Cross promotion
    • Hyper-casual
    • Indie
    • In-app bidding
    • Mediation
    • Rewarded video
    • Interstitial
    • UA Optimizer
    • ASO
    • Interactive end card
Case Study
How MWM multiplied their installs 2.5x and increased their event conversion by 15% with ironSource Ads’ tCPA optimizer
MWM, Color Pop
MWM is a top consumer app developer and publisher based in France, and home to AI-powered apps like Piano, Beat Maker Pr...
  • ua optimizer
  • user acquisition
Case Study
How Appynation optimized the Tapjoy Offerwall, multiplying iOS revenue 9x and increasing Android revenue 2x without cannibalizing IAP
Appynation, Picture Cross
Appynation is a UK-based mobile game developer and publisher known for their puzzle hits, including Picture Cross, Puzzl...
  • monetization
  • offerwall
  • ...
    • tapjoy
Case Study
How MY.GAMES transformed their monetization strategy and expanded their global reach with Tapjoy, increasing their Offerwall revenue by 181% without sacrificing any IAP revenue
MY.GAMES, Rush Royale
MY.GAMES is a leading game publisher and developer based in Amsterdam known for their arcade, RPG, shooter, simulation, ...
  • monetization
  • offerwall
  • ...
    • tapjoy
Case Study
How King drove incremental scale with Tapjoy from Unity's Daily Rewards, exceeding their D7 ROAS goal by 1.5x
King, Candy Crush Saga
King is a global leader in the interactive entertainment industry with more than 200 titles, including worldwide hits li...
  • offerwall
  • tapjoy
  • ...
    • user acquisition

Community subscribe – EN


Subscribe to our
newsletter
for actionable app advice

SubscribeSubscribe
Case Study
How Pocket FM monetized their non-paying users with ads and offerwall, boosting revenue 20%
Pocket FM Corp., PocketFM
Pocket FM Corp. is an Indian studio known for its hit Pocket FM, one of the of the most popular audiobook apps in India....
  • monetization
  • offerwall
  • ...
    • rewarded video
Case Study
How LBC Studios boosted ARPDAU 37% using Unity LevelPlay’s A/B testing tool
LBC Studios,
LBC studios is a Canadian gaming studio founded in 2015 known for their hit game, Hempire. When the studio wanted to boo...
  • ab testing
  • monetization
Case Study
How IEC Games, a hyper-casual publisher, boosted their D7 ROAS by 40% with the Tapjoy offerwall
IEC Games, Bubble Sort Color Puzzle
IEC Games is a hyper-casual game publisher based in Vietnam. Founded in 2015, they’re known for hyper-casual puzzle hits...
  • hyper-casual
  • offerwall
  • ...
    • user acquisition
Case Study
IEC Games boosts D7 ROAS 41% with Aura from Unity’s Scale Optimizer 
IEC Games, Water Sort Puzzle
Vietnam-based mobile game studio IEC Games is best known for its snackable puzzle games, with over 600M downloads betwee...
  • on-device advertising
  • Out of the Box
  • ...
    • user acquisition

Glossary – EN

See moreSee more