Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • On-device advertising
  • Offerwall
  • More topics...
    • Analytics
    • Games
    • Apps
    • Creatives
    • Apple Search Ads
    • Cost per engagement
    • Cost per action
    • A/B testing
    • Cross promotion
    • Hyper-casual
    • Indie
    • In-app bidding
    • Mediation
    • Rewarded video
    • Interstitial
    • UA Optimizer
    • ASO
    • Interactive end card
Case Study
How IEC Games boosted completions 5x and D1 ROAS 85% with the offerwall
IEC Games, Water Sort Puzzle
IEC Games is a mobile gaming studio based in Vietnam. Founded in 2015, they’re responsible for hits like Ball Sort Puzzl...
  • cost per engagement
  • offerwall
Case Study
How app agency Reliz increased buying power and drove D1 retention 25% with the ironSource Network
Reliz is an agency and digital partner for mobile apps, providing professional services and assistance with performance ...
  • apps
  • user acquisition
Case Study
KAYAC ranks #1 for free games in US Google Play Store with Luna
KAYAC, Number Master
KAYAC is a hyper-casual publisher in Japan, and achieved the highest number of app downloads as a Japanese company in bo...
  • playable ads
  • user acquisition
Case Study
How Candywriter increased Ad ARPDAU 26% after switching to Unity LevelPlay
Candywriter is a mobile game studio based out of Miami that’s part of the Stillfront Group. Today, they have 18 games in...
  • games
  • monetization
  • ...
    • user acquisition

Community subscribe – EN

Subscribe to our
for actionable app advice

Case Study
MondayOFF finds their hero creative in less than a week with Luna Dynamic Playable
MondayOFF, Change and Drop
MondayOFF is a fast-growing global hyper-casual publisher. Launching in 2018, they had 5 million MAU in just the first y...
  • creative production
  • creatives
Case Study
How Eyewind used ironSource’s solution for Custom Product Pages to boost CVR 21% and IPM 51% over Halloween
Eyewind Limited, Find Out
Chinese mobile game developer Eyewind, best known for their hyper-casual puzzle and art games, were looking to capitaliz...
  • user acquisition
Case Study
Holy Water increases ROAS 250% and IPM 5x with the ROAS optimizer and custom product pages solution, balancing automation and control
Holy Water, My Fantasy
Holy Water is a Ukrainian gaming company that’s created a platform for writers to share their interactive stories and bo...
  • custom product pages
  • ua optimizer
Case Study
Zempot leverages Luna’s managed UA services to strengthen app marketing
Zempot, Aquuua Casino
Zempot is one of the three major Korean companies specializing in social casino games across all platforms, with a missi...
  • creatives
  • user acquisition

Glossary – EN

See moreSee more