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Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • On-device advertising
  • Offerwall
  • More topics...
    • Analytics
    • Games
    • Apps
    • Creatives
    • Apple Search Ads
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    • In-app bidding
    • Mediation
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Case Study
How Pocket Worlds saved 60 hours in one month with Luna’s Optimization Center
Pocket Worlds , Highrise
Pocket Worlds is a game developer based in the United States that specializes in immersive, avatar-based metaverse apps....
  • apple search ads
  • user acquisition
Case Study
Alictus uses Luna’s Optimization Center to increase D1 ROAS by 30% on Apple Search Ads
Alictus, Fade Masters 3D
Alictus is a gaming studio based in Turkey that develops chart-topping games including Fade Master, Rob Master, Deep Cle...
  • apple search ads
  • user acquisition
Case Study
BIGO LIVE scales up efficiently using Luna’s Apple Search Ads solution
BIGO LIVE, BIGO LIVE
BIGO LIVE, a leading global live streaming platform owned by BIGO Technology (BIGO), is a popular Singapore-based app wi...
  • apple search ads
  • user acquisition
Case Study
How Bumble uses Luna to drive data-oriented creative production and scale Apple Search Ads
Bumble, Bumble
Bumble, the women-first dating and social networking app, is built on the importance of empowering women and equitable r...
  • apple search ads
  • user acquisition

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Case Study
How Nexters increased ad engagement by 73% with Unity’s ad strategy consultancy team
Nexters, Hero Wars
With top games, like Hero Wars and Island Questaway: Mystery Farm, Nexters has over 100 million installs worldwide and i...
  • monetization
  • rewarded video
Case Study
How Tap4Fun tripled their monthly spend and doubled their D30 ROAS with the Tapjoy offerwall
Tap4Fun, Kingdom Guard
Tap4Fun is a game developer based in China, responsible for hit simulation games like Age of Apes, Kiss of War, and King...
  • offerwall
  • user acquisition
Case Study
Byril increases ARPDAU by 9% and ARPU by 17% working with Unity LevelPlay
Byril, Stickman Archer
Byril, a mobile game studio based in Belarus, was looking to scale up their business. By using Unity LevelPlay mediation...
  • ad quality
  • mediation
  • ...
    • monetization
Case Study
WeWard increases offerwall ARPDAU by 90% with offerwall special promotions
WeWard, WeWard
WeWard is a France-based Health & Fitness app that is revolutionizing the way 20 million users think about walking. ...
  • monetization
  • offerwall

Glossary – EN

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