Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • On-device advertising
  • Offerwall
  • More topics...
    • Analytics
    • Games
    • Apps
    • Creatives
    • Apple Search Ads
    • Cost per engagement
    • Cost per action
    • A/B testing
    • Cross promotion
    • Hyper-casual
    • Indie
    • In-app bidding
    • Mediation
    • Rewarded video
    • Interstitial
    • UA Optimizer
    • ASO
    • Interactive end card
Case Study
How LBC Studios boosted ARPDAU 37% using Unity LevelPlay’s A/B testing tool
LBC Studios,
LBC studios is a Canadian gaming studio founded in 2015 known for their hit game, Hempire. When the studio wanted to boo...
  • ab testing
  • monetization
Case Study
How IEC Games, a hyper-casual publisher, boosted their D7 ROAS by 40% with the Tapjoy offerwall
IEC Games, Bubble Sort Color
IEC Games is a hyper-casual game publisher based in Vietnam. Founded in 2015, they’re known for hyper-casual puzzle hits...
  • hyper-casual
  • offerwall
  • ...
    • user acquisition
Case Study
IEC Games boosts D7 ROAS 41% with Aura from Unity’s Scale Optimizer 
IEC Games, Water Sort Puzzle
Vietnam-based mobile game studio IEC Games is best known for its snackable puzzle games, with over 600M downloads betwee...
  • on-device advertising
  • Out of the Box
  • ...
    • user acquisition
Case Study
How Ok Cashbag & Syrup boosted their revenue 63% with Unity LevelPlay mediation and 225% with the Tapjoy offerwall
OK Cashbag, Syrup
OK Cashbag is South Korea's largest integrated mileage service, with over 50,000 partner merchants and approximately 24 ...
  • mediation
  • monetization
  • ...
    • offerwall
    • rewarded video

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Case Study
How Big Fish Games boosted their offerwall revenue 96% and IAP ARPDAU by 10% with the Tapjoy offerwall
Big Fish Games, EverMerge: Match 3 Puzzle Game
Big Fish Games is a casual gaming company based in Seattle, Washington. They’re home to thousands of casual hits, includ...
  • monetization
  • offerwall
Case Study
Qcplay increases ad ARPDAU 29% with the Unity Ads bidder
Qcplay, Super Snail
Chinese mobile game studio and LevelPlay partner Qcplay looked to optimize their ad monetization and better engage users...
  • in-app bidding
Case Study
NEOWIZ lowers CPA by 20% on Apple Search Ads with Luna from Unity
NEOWIZ, Golf Impact: World Tour
NEOWIZ is a Korean game publisher that works closely with developers to create high-quality online games published on mu...
  • apple search ads
  • user acquisition
Case Study
How Pocket Worlds saved 60 hours in one month with Luna’s Optimization Center
Pocket Worlds , Highrise
Pocket Worlds is a game developer based in the United States that specializes in immersive, avatar-based metaverse apps....
  • apple search ads
  • user acquisition

Glossary – EN

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