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Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
eBook
5G: The consumer perspective
Jasmine Cohen — Jan 27, 2022
Consumers are excited about 5G. But do they really get it? We surveyed 10,000 people to find out. Read the full report.
  • on-device advertising
eBook
The app developer's guide to ad monetization
Jasmine Cohen — Jan 12, 2022
Get a complete breakdown of the basics, best practices, and key takeaways for monetizing your app with mobile ads
  • apps
  • monetization
  • ...
    • subscription
eBook
How to monetize and scale your hyper-casual game
Jasmine Cohen — Jan 11, 2022
From marketability to monetization and global launch, get experts tips and strategies for scaling hit hyper-casual games
  • games
  • hyper-casual
  • ...
    • monetization
    • user acquisition
eBook
How to design playable ads in-house
Jasmine Cohen — Dec 21, 2021
Get tips and best practices for designing playable ads that convert - across each and every game category.
  • creatives

Community subscribe – EN


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eBook
5 on-device placements to diversify your user acquisition strategy
Jasmine Cohen — Jun 28, 2021
The complete guide to the all the innovative on-device placements Aura has to offer.
  • on-device advertising
  • user acquisition
eBook
2021 monetization and UA benchmarks for mobile games
Jasmine Cohen — Apr 01, 2021
Make better business decisions with game growth benchmarks and tips on how to hit them
  • monetization
  • user acquisition
eBook
Getting started with user acquisition for mobile apps
Jasmine Cohen — Jan 12, 2021
The complete guide to navigating in-app ad networks for mobile app advertisers
  • apps
  • subscription
  • ...
    • user acquisition
eBook
How to optimize playable ad performance
Jasmine Cohen — Aug 18, 2020
Get the full guide on developing, designing, and optimizing playable ads
  • creatives
  • user acquisition

Glossary – EN

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