Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • Modern Mobile Gamer
eBook
How to master marketing for the holidays in 2023
Davis Silver
Knowing when, where, and how to best run your mobile advertising user acquisition campaigns during the holiday season can generate significant returns. Unity created a playbook for mobile marketers to navigate the holiday landscape, analyzing insights from a survey of 16,000 respondents.
  • apps
  • user acquisition
eBook
How to master app discovery for your fintech app
Jasmine Cohen
A deep dive into how consumers discover and use investment apps, budget apps, and banking apps
  • apps
  • user acquisition
eBook
The modern mobile consumer 2022: Holiday marketing playbook
Achva Kahana
Get holiday consumer insights and eCommerce trends from ironSource and M&C Saatchi Performance in this holiday marketing playbook
    eBook
    The 2022 modern mobile consumer: app discovery and monetization
    Jasmine Cohen
    Meet the modern mobile consumer. Get new data on consumer spending and app discovery habits
    • Modern Mobile Gamer
    • tapjoy

    Community subscribe – EN


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    eBook
    The Modern Mobile Gamer: Game developer edition
    Jasmine Cohen
    Learn spending habits, genre preferences, and how gamers interact on mobile.
    • Modern Mobile Gamer
    • tapjoy
    eBook
    Your cost per action guide to higher ROAS
    Jasmine Cohen
    Boost your campaign's ROAS with the complete guide to cost per action
    • cost per action
    eBook
    How to run winning CPE campaigns
    Jasmine Cohen
    Learn how to take your game's user acquisition to the next level with CPE campaigns
    • cost per engagement
    • tapjoy
    eBook
    5G: The consumer perspective
    Jasmine Cohen
    Consumers are excited about 5G. But do they really get it? We surveyed 10,000 people to find out. Read the full report.
    • on-device advertising

    Glossary – EN

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