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Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
eBook
5 on-device placements to diversify your user acquisition strategy
Jasmine Cohen — Jun 28, 2021
The complete guide to the all the innovative on-device placements Aura has to offer.
  • on-device advertising
  • user acquisition
eBook
Getting started with user acquisition for mobile apps
Jasmine Cohen — Jan 12, 2021
The complete guide to navigating in-app ad networks for mobile app advertisers
  • apps
  • user acquisition
eBook
How to optimize playable ad performance
Jasmine Cohen — Aug 18, 2020
Get the full guide on developing, designing, and optimizing playable ads
  • creatives
  • user acquisition
eBook
The ultimate offerwall guide
Jasmine Cohen — Aug 09, 2020
Get in-depth insight into benefits, best practices, and benchmarks for the offerwall
  • monetization
  • offerwall


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eBook
How to make the most out of in-app bidding
Jasmine Cohen — Apr 22, 2020
Get insights into how in-app bidding works and the value it brings both monetization and UA managers.
  • in-app bidding
  • monetization
eBook
The Growth Loop: 4 stages to scaling your game business
tara — Mar 23, 2020
Maximize LTV and profit with an in-depth breakdown of each stage of the growth loop.
  • creatives
  • growth loop
  • ...
    • monetization
    • offerwall
    • rewarded video
    • ua optimizer
    • user acquisition
eBook
Ammunition for user acquisition: Your guide to boosting profit
Lauren Luz — Jan 29, 2020
Follow these 7 tips to boost profit from your user acquisition campaigns
  • aso
  • creatives
  • ...
    • ua optimizer
    • user acquisition
eBook
9 most common mistakes made by game developers
Jasmine Cohen — Sep 03, 2019
Learn what not to do when growing your game
  • aso
  • creatives
  • ...
    • monetization
    • user acquisition
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