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Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • Modern Mobile Gamer
eBook
How to master marketing for the holidays in 2023
Davis Silver — Oct 19, 2023
Knowing when, where, and how to best run your mobile advertising user acquisition campaigns during the holiday season can generate significant returns. Unity created a playbook for mobile marketers to navigate the holiday landscape, analyzing insights from a survey of 16,000 respondents.
  • apps
  • user acquisition
eBook
How to master app discovery for your fintech app
Jasmine Cohen — Mar 06, 2023
A deep dive into how consumers discover and use investment apps, budget apps, and banking apps
  • apps
  • user acquisition
eBook
The modern mobile consumer 2022: Holiday marketing playbook
Achva Kahana — Oct 26, 2022
Get holiday consumer insights and eCommerce trends from ironSource and M&C Saatchi Performance in this holiday marketing playbook
    eBook
    The 2022 modern mobile consumer: app discovery and monetization
    Jasmine Cohen — Aug 31, 2022
    Meet the modern mobile consumer. Get new data on consumer spending and app discovery habits
    • Modern Mobile Gamer
    • tapjoy

    Community subscribe – EN


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    eBook
    The Modern Mobile Gamer: Game developer edition
    Jasmine Cohen — May 23, 2022
    Learn spending habits, genre preferences, and how gamers interact on mobile.
    • Modern Mobile Gamer
    • tapjoy
    eBook
    Your cost per action guide to higher ROAS
    Jasmine Cohen — Apr 23, 2022
    Boost your campaign's ROAS with the complete guide to cost per action
    • cost per action
    eBook
    How to run winning CPE campaigns
    Jasmine Cohen — Apr 22, 2022
    Learn how to take your game's user acquisition to the next level with CPE campaigns
    • cost per engagement
    • tapjoy
    eBook
    5G: The consumer perspective
    Jasmine Cohen — Jan 27, 2022
    Consumers are excited about 5G. But do they really get it? We surveyed 10,000 people to find out. Read the full report.
    • on-device advertising

    Glossary – EN

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