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Expert tips for turning apps
into successful businesses

Podcast
Inside the marketing strategy that got this self-care app to the top charts
Clement HallooFabulous — Jul 27, 2021
In this episode of Out of the Box, Jess Overton is joined by Clement Halloo, Head of Marketing at Fabulous - an app that...
Podcast
What's next for influencer marketing?
Gil EyalHypr — Jun 27, 2021
In this episode of Out of the Box, Jess Overton is joined by Gil Eyal, angel investor and founder of the award-winning i...
Podcast
Prioritizing user value with incrementality measurement
Maor SadraINCRMNTAL — Jun 16, 2021
Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech indu...
Podcast
Inside LinkedIn's on-device marketing strategy
Martin LanceeLinkedIn — May 31, 2021
Host Jess Overton is joined by Martin Lancee, who's responsible for developing and executing the company's on-device mar...

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Podcast
Standing out in the crowded fintech market
Sally ChiChime — Mar 22, 2021
Jess Overton is joined by Sally Chi, Growth Manager at fintech company Chime. They had a great discussion about differen...
Podcast
What I wish I knew when founding a mobile games studio
Emily Greer Double Loop Games — Mar 18, 2021
In the fifth episode of our "What I Wish I Knew When" series for indie developers, Melissa Zeloof is joined by Emily Gre...
Podcast
How agencies can help brands realize the power of in-app advertising
Daniel SichelMindshare — Mar 11, 2021
Blue chip brand advertisers have been inching towards in-app and in-game inventory for years. In this episode of Out of ...
Podcast
What I wish I knew when getting started with mobile game monetization
Bozo JankovicGameBiz Consulting — Feb 11, 2021
In the fourth episode of “What I Wish I Knew When...”, our series for indie developers, Melissa Zeloof is joined by Bozo...
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