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Expert tips for turning apps
into successful businesses

  • Monetization
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Podcast
How I mastered performance marketing for CTV
Arthur QuerouVibe — Jan 27, 2023
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sit...
  • apps
Podcast
Optimizing your monetization strategy with cross-team collaboration
Alice Muir Phiture — Jan 20, 2023
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sit...
  • apps
  • monetization
Podcast
240 A/B tests later: Two philosophies for optimizing your subscription app
Sviat HnizdovskyiApplica Agency — Jan 13, 2023
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sit...
  • apps
  • user acquisition
Podcast
Going off autopilot: Matej Lancaric on creating a culture of experimentation in UA teams
Matej Lancariclancaric.me — Jan 10, 2023
In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a h...
  • user acquisition

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Podcast
How to optimize your subscription app today to grow tomorrow
Thomas Petit — Dec 09, 2022
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Thomas P...
  • monetization
  • Out of the Box
Podcast
Outsource vs. in-house: The best way to build creatives in 2023
Vitaly GladkovAppQuantum — Dec 07, 2022
In this LevelUp episode, Melissa gets into building the dream creative team with Vitaly Gladkov, Creative Department Lea...
  • creative optimization
  • creatives
  • ...
    • user acquisition
Podcast
The evolution of mobile sports games
Mike TaramykinHypGames — Nov 21, 2022
In this episode of the LevelUp podcast, Mike Taramykin, CEO at HypGames, sits down with our host Melissa Zeloof, VP Mark...
  • games
Podcast
What consumers want from brands this holiday season
Adrienne Rice & Sarah ChaferM&C Saatchi Performance — Nov 10, 2022
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Sarah Ch...
  • Out of the Box
  • user acquisition

Glossary – EN

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