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The first platform to provide instant access to in-app bidding

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Empowering every developer to maximize revenue with in-app bidding

In-app bidding opens up app developers’ inventory for a real-time bidding auction, requesting ad sources to bid on each impression simultaneously. ironSource in-app bidding is now automatically enabled for every ironSource partner, along with all of the available bidding networks. This means that you can start maximizing your revenue with ironSource in-app bidding right now.

Maximize ad revenue

Since ad sources get a chance to bid on every impression, developers never risk losing out on a potentially higher bid.

Reduce all operations

By guaranteeing maximum revenue for each impression, in-app bidding automates optimization and eliminates the need to manually adjust the waterfall.

Get the most of your data

Full transparency reveals the value of every ad impression and additional granular data which can be used to optimize and manage monetization.

What makes ironSource in-app bidding unique

You’re already pre-approved

All ironSource partners now get instant access to every available bidding network, including Facebook Audience Network. This makes ironSource the first and only platform to empower every developer to maximize revenue with in-app bidding. 

Easy A/B testing

ironSource’s bidding testing tool lets you compare the performance of a traditional waterfall vs. a hybrid bidding waterfall – with zero setup. Performance KPIs are transparent and can be broken down from day one, so you get all the data you need to make the decision to switch.

Emphasis on tech stability

Built by a team with a ‘product-first’ philosophy, ironSource in-app bidding minimizes its footprint while the app is running, so that you never have to worry about performance issues like over-caching of ads.

Supporting the highest-quality
bidding ad sources

Kiel LeBaron, Monetization Manager at Jam City

“With in-app bidding, we’ve been able to shift the focus to a product perspective which is fantastic, and Jam City’s vision”

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Erkay Uzun, Co-Founder at Unico Studio

“ironSource in-app bidding is a huge help in reducing our manual operations while increasing our output and scale”

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Michal Hablovic, Producer at Pixel Federation

“We saw an 11% increase in APRDAU – quite an increase considering the waterfall setup we were using previously was already quite robust”

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Rahul Ravindranath, Monetization Specialist at Amanotes

“We found that for one of our top games, ARPDAU increased by 14% in the bidding group”

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Ryan Lee, Marketing Analyst at LBC Studios

“Not only did we see improvements in eCPM and a 24% lift in rewarded video ARPDAU, but also in manual operations and time spent optimizing the waterfall”

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David Cooke, Monetization Manager at East Side Games

“With ironSource, we saw ARPDAU on both the bidding networks and the non-bidding networks increase by 60% on Android”

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Bjorn Videkull, Director of UA and Ad Monetization at PikPok

“Not only did we see a 14% increase in ARPDAU but we also saw at least 50% time saved on ad operations”

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Rose Agozzino, Senior Marketing Specialist at Ludia

“We saw ad revenues increase 100% for Jurassic World: The Game – and we saw a 10x increase in ad revenue for Ninja Turtles: Legends”

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Key reading materials
on in-app bidding


Everything You Need to Monetize with In-App Bidding From Day 1

Read the blogRead the blog

How to Build the Ultimate Hybrid Bidding Waterfall

Watch the webinarWatch the webinar

How to Get Started with In-App Bidding

Get the eBookGet the eBook

ironSource in-app bidding in the press


ironSource Releases Automated AdTech In-App Bidding So Game Devs Can Earn More With Less Work


ironSource Launches In-App Bidding Tool to Monetize Mobile Apps and Games

Mobile Marketing Magazine

ironSource Launches In-App Bidding Solution

Get ironSource in-app bidding now

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