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Analyze and optimize growth

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App analytics

Growth analytics

Ad quality

Creative analytics

App analytics

Get the full picture of your app business at a glance

Quickly access metrics that tell the full story of your app’s performance, from DAU, to sessions and retention. With the most important KPIs all in one place, optimizing performance and turning your app into a profitable business has never been easier.

Growth analytics

Optimize growth with advanced reporting and analytics

Understand if you’re maximizing your full ad revenue potential. From cohort reports to visibility into unique metrics like engagement rate, usage rate, and daily engaged users, you’ll understand if you’re reaching your full monetization potential, and then be empowered to optimize user engagement to drive more revenue.

Ad quality

Control the content delivered in your app

Get full visibility into the ads running in your app with ironSource’s ad quality tool. You’ll be able to protect your user experience and ensure network compliance by identifying what content works well, what causes churn, and removing any inappropriate content that can bring down ratings.

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Creative analytics

Fine-tune creatives and optimize performance

Go beyond impressions and CTR with a detailed look at how users interact with your creatives, from completion rate, time to engage, and user drop off. Luna Labs gives you access to all the insights you need to deeply understand and then optimize creative performance at scale.

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Vincent Hart de Keating, Co-Founder at Homa Games

“ironSource’s highly detailed cohort reporting gives it a great edge over other platforms”
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Oli Christie, CEO at Neon Play

“Our search for a mediation partner was exhaustive, but the answer was simple. We settled on ironSource because their reporting is absolutely second to none”
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Sarah Yamanouchi, Associate Director of UA at Jam City

“ironSource’s dashboard UI and reporting are very clear and easy to navigate”
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Mark Tulchinski, Co-Founder at My Town Games

“Aside from the seamless UX, it was important for us to have access to a robust and transparent reporting dashboard – and ironSource’s mediation provides just that”
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Andrew Stone, President at Random Logic Games

“ironSource’s user activity report is a great report to know if your current strategy or testing is effective”
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Benoit Vatere, Founder and CEO at Mammoth Media

“The platform interface is extremely user-friendly and the reporting dashboards make it easy to analyze performance at a granular level”
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Expert insights for a data-first growth strategy

Blog

6 ways to optimize UA with iOS 15 SKAdNetwork

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eBook

6 on-device placements to diversify your user acquisition strategy

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Podcast

The power of marginal gains for app growth

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Get more visibility today