Beginner | 3 classes | 13 minutes

The power of predictive analytics

Learn how predicting changes in the market can help your business

Course curriculum

An introduction to predictive analytics

Beginner | 5 minutes

What is predictive analytics
Getting familiar with predictive modeling
Results to expect from your predictive model

SKAN and the mobile measurement landscape

Beginner | 5 minutes

The impact of privacy limitations
What are SKAN conversion values
How predictive analytics can address limitations

Building a predictive model

Beginner | 3 minutes

How to build the best model for you
Using your model to measure campaign performance
Predictive analytics as a measurement solution

Get a sneak peek

Explore more courses

The what, why, and how of mobile attribution

Beginner | 3 classes | 17 minutes

Learn all about one of the most crucial components in your marketing growth stack

How to make ad creatives that pop

Intermediate | 3 classes | 21 minutes

Learn how to build high-impact creatives and optimize their performance