Beginner | 3 classes | 17 minutes

The what, why, and how of mobile attribution

Learn all about one of the most crucial components in your marketing growth stack

Course curriculum

Introduction to mobile attribution

Beginner | 5 minutes

Defining attribution
Different methods for attribution across channels and devices
Types of attribution models

Why mobile attribution is vital for your UA

Beginner | 5 minutes

How to organize key data points
Fight mobile ad fraud
Analyze ad networks, campaigns, and bidding strategies to optimize accordingly

Choosing the right attribution partner

Beginner | 7 minutes

How to choose an MMP
3 key points for effective attribution
Benefits of structured reports

Get a sneak peek

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