Beginner | 3 classes | 17 minutes

The what, why, and how of mobile attribution

Learn all about one of the most crucial components in your marketing growth stack

Course curriculum

Lara Doel speaking video lecture

Introduction to mobile attribution

Beginner | 5 minutes

Defining attribution
Different methods for attribution across channels and devices
Types of attribution models

woman speaking video thumbnail

Why mobile attribution is vital for your UA

Beginner | 5 minutes

How to organize key data points
Fight mobile ad fraud
Analyze ad networks, campaigns, and bidding strategies to optimize accordingly

woman speaking video thumbnail

Choosing the right attribution partner

Beginner | 7 minutes

How to choose an MMP
3 key points for effective attribution
Benefits of structured reports

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