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Expert tips for turning apps
into successful businesses

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Case Study
CallApp partners with Aura to boost installs 45x and decrease CPI 56%
CallApp Software Ltd, CallApp
CallApp, is a caller ID, blocking, and recording app based out of Tel Aviv. With over 200M users, CallApp is a global ma...
  • on-device advertising
  • user acquisition
Blog
9 statistics about how users engage with streaming apps
Davis Silver — Feb 16, 2023
The video streaming industry is booming - but do we really understand how consumers feel about streaming apps and their ...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Blog
Samsung smartphones in 2023: The users, innovation, and technology 
Davis Silver — Jan 23, 2023
The global smartphone market share is projected to grow from $484.81 billion in 2022 to $792.51 billion in 2029 accordin...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Blog
2022 on-device mobile advertising overview and 2023 trends
Davis Silver — Jan 01, 2023
2022 on-device mobile advertising overview and 2023 trends With new app sectors, device models, and marketing technique...
  • apps
  • on-device advertising

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Blog
Building your 3 pronged holiday UA strategy: Creatives, offerwall, and on-device advertising
Davis Silver — Oct 31, 2022
Time spent in apps always peaks during the holiday season. The key to making that uplift work for your user acquisition ...
  • creative production
  • creatives
  • ...
    • offerwall
    • on-device advertising
    • user acquisition
Case Study
How Inspired Square scaled up with ironSource offerwall and Aura
Inspired Square, X2 Blocks, 2248 Puzzle
Inspired Square FZE is a game developer studio based in the United Arab Emirates. The studio is responsible for hit puzz...
  • offerwall
  • on-device advertising
  • ...
    • user acquisition
Case Study
Very beats CPI goal by 19% and boosts ROI by 12x with Aura
dentsu, Very
Very is a well-known digital retailer based out of the UK, selling more than 2,000 big brands across fashion, electrical...
  • apps
  • on-device advertising
  • ...
    • user acquisition

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