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Blog
Samsung in 2022: the users, innovation, and technology 
Davis Silver
In 2021, as the market rebounded post-pandemic, smartphone sales rose by 6% globally according to Tech Radar, leading to...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Blog
The 3 most important KPIs running an on-device acquisition campaign
Sasha Gerber
On-device channels are no longer all about preloads. Today, telcos represent another performance marketing channel with ...
  • apps
  • on-device advertising
Blog
No guts, no glory: MAD//Fest 2022 with ironSource Aura
Cameron Simonsen, Senior Sales & Partnership Executive at ironSource Aura
No guts, no glory. That was the MAD//Fest theme this year, a conference that is quickly becoming one of London’s top eve...
  • app
  • on-device advertising
  • ...
    • user acquisition
Blog
Looking to boost your game’s LTV? Try an on-device advertising campaign
Shani Sherlag, Account Management Team Leader at Aura
To maximize LTV - the holy grail of mobile game KPIs - most game developers start by making in-game adjustments, such as...
  • games
  • on-device advertising
  • ...
    • user acquisition

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Blog
The first 30 days of an on-device campaign
Maya Fehler
Just 53% of users open their apps within the first 7 days of installing them from an on-device campaign. By day 30, that...
  • on-device advertising
  • user acquisition
Case Study
How Papaya Gaming increased installs 76x and ROAS by 40% with ironSource LevelPlay
Papaya Gaming, Bingo Cash
Papaya Gaming is one of the fastest growing studios based in Tel Aviv, making them one of the top developers in their ge...
  • creatives
  • games
  • ...
    • on-device advertising
    • ua optimizer
    • user acquisition
Blog
7 questions to ask yourself when evaluating a new user acquisition channel
Davis Silver
Having a diversified mix of user acquisition channels is key to ensuring incremental growth and dominating within the co...
  • apps
  • on-device advertising

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