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Expert tips for turning apps
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Blog
Samsung in 2024: Users, innovation, and technology
Daniel Godley — Jan 23, 2024
50 years after the first cellphone call was made in 1973 by Martin Cooper, the World Economic Forum reports that there a...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Case Study
IEC Games boosts D7 ROAS 41% with Aura from Unity’s Scale Optimizer 
IEC Games, Water Sort Puzzle
Vietnam-based mobile game studio IEC Games is best known for its snackable puzzle games, with over 600M downloads betwee...
  • on-device advertising
  • Out of the Box
  • ...
    • user acquisition
Case Study
Gunosy achieves 130% of their ROAS goals with Aura from Unity
Gunosy, Gunosy
Gunosy is a leading Japanese news and information app, one of the largest in the region. In order to retain its market s...
  • on-device advertising
  • user acquisition
Case Study
CallApp partners with Aura to boost installs 45x and decrease CPI 56%
CallApp Software Ltd, CallApp
CallApp, is a caller ID, blocking, and recording app based out of Tel Aviv. With over 200M users, CallApp is a global ma...
  • on-device advertising
  • user acquisition

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Blog
9 statistics about how users engage with streaming apps
Davis Silver — Feb 16, 2023
The video streaming industry is booming - but do we really understand how consumers feel about streaming apps and their ...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Blog
2022 on-device mobile advertising overview and 2023 trends
Davis Silver — Jan 01, 2023
2022 on-device mobile advertising overview and 2023 trends With new app sectors, device models, and marketing technique...
  • apps
  • on-device advertising
Blog
Building your 3 pronged holiday UA strategy: Creatives, offerwall, and on-device advertising
Davis Silver — Oct 31, 2022
Time spent in apps always peaks during the holiday season. The key to making that uplift work for your user acquisition ...
  • creative production
  • creatives
  • ...
    • offerwall
    • on-device advertising
    • user acquisition

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