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Blog
7 questions to ask yourself when evaluating a new user acquisition channel
Davis Silver
Having a diversified mix of user acquisition channels is key to ensuring incremental growth and dominating within the co...
  • apps
  • on-device advertising
Blog
How to leverage on-device advertising to create a frictionless install experience
Davis Silver
On-device advertising solves the critical problem of getting your app noticed by quality users at the right time - that ...
  • apps
  • on-device advertising
Blog
On-device advertising 101: A report by Singular and ironSource Aura
ironSource Aura
The average mobile marketer uses 5 or fewer media sources - typically, just the traditional UA channels. However, their ...
  • apps
  • on-device advertising
Blog
How agencies can drive incremental growth through mobile on-device campaigns 
Cameron Simonsen, Senior Sales & Partnership Executive at ironSource Aura
Global ad spend will rise to $873B by 2024, up from $634B in 2019, according to Zenith. With all eyes on marketing to he...
  • apps
  • London
  • ...
    • on-device advertising

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Blog
The mobile advertising ecosystem in Spain
Ignacio Gutiérrez, Senior Sales and Partnerships Executive at ironSource Aura
Spain’s gradual recovery from the 2008 economic crisis is marked largely by the rebirth of its tech scene. Today, the co...
  • apps
  • on-device advertising
  • ...
    • spain
Case Study
How Fugo Games increased on-device installs 20x with ironSource Aura
Fugo Games, Words of Wonders: Crossword
Founded in 2011, Fugo Games develops and releases games in 35+ languages, allowing them to communicate with 250M people ...
  • games
  • on-device advertising
Blog
4 ways advertisers can optimize their 5G on-device advertising strategy
Davis Silver
Mobile phones are central to our digital lives, so any improvement in mobile-related technology is cause for excitement ...
  • apps
  • on-device advertising

Glossary – EN

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