Expert tips for turning apps
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Blog
Samsung smartphones in 2023: The users, innovation, and technology 
Davis Silver
The global smartphone market share is projected to grow from $484.81 billion in 2022 to $792.51 billion in 2029 accordin...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Blog
Building your 3 pronged holiday UA strategy: Creatives, offerwall, and on-device advertising
Davis Silver
Time spent in apps always peaks during the holiday season. The key to making that uplift work for your user acquisition ...
  • creative production
  • creatives
  • ...
    • offerwall
    • on-device advertising
    • user acquisition
Case Study
How Inspired Square scaled up with ironSource offerwall and Aura
Inspired Square, X2 Blocks, 2248 Puzzle
Inspired Square FZE is a game developer studio based in the United Arab Emirates. The studio is responsible for hit puzz...
  • offerwall
  • on-device advertising
  • ...
    • user acquisition
Case Study
Very beats CPI goal by 19% and boosts ROI by 12x with Aura
dentsu, Very
Very is a well-known digital retailer based out of the UK, selling more than 2,000 big brands across fashion, electrical...
  • apps
  • on-device advertising
  • ...
    • user acquisition

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Blog
The 3 most important KPIs running an on-device acquisition campaign
Sasha Gerber
On-device channels are no longer all about preloads. Today, telcos represent another performance marketing channel with ...
  • apps
  • on-device advertising
Blog
No guts, no glory: MAD//Fest 2022 with ironSource Aura
Cameron Simonsen, Senior Sales & Partnership Executive at ironSource Aura
No guts, no glory. That was the MAD//Fest theme this year, a conference that is quickly becoming one of London’s top eve...
  • app
  • on-device advertising
  • ...
    • user acquisition
Blog
Looking to boost your game’s LTV? Try an on-device advertising campaign
Shani Sherlag, Account Management Team Leader at Aura
To maximize LTV - the holy grail of mobile game KPIs - most game developers start by making in-game adjustments, such as...
  • games
  • on-device advertising
  • ...
    • user acquisition

Glossary – EN

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