Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
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  • On-device advertising
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Blog
How and what to A/B test for your app’s monetization strategy
Davis Silver
The apps in the top 200 on the app store manage to earn around $82,500 on a daily basis according to Tekrevol. However, ...
  • apps
  • monetization
Case Study
How Glovo increased Aura installs by 5x and decreased CAC by 60%
Glovo,
Glovo is a food delivery app that operates in 27 countries across the world and over 880 cities. Based out of Spain, Glo...
  • apps
  • on-device advertising
Case Study
AliExpress Russia drives over 400K installs and exceeds their KPI goals with ironSource Aura
AliExpress Russia,
AliExpress Russia is a local joint venture in Russia and the CIS owned by Alibaba Group, VK, USM International and the R...
  • apps
  • on-device advertising
Blog
How to implement a virtual economy into your app
Davis Silver
In an era in which online is the new in-person, including virtual economies in your app is a lucrative way to engage and...
  • apps
  • monetization
Case Study
Ozon drives over 900K installs and exceeds KPI goals with ironSource Aura
Ozon,
Ozon is a leading e-commerce platform and one of the most valuable Russian internet companies, according to Forbes. With...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Case Study
eBay Kleinanzeigen (Classifieds) boosts installs with Aura
eBay Kleinanzeigen,
eBay Kleinanzeigen is the largest online classifieds portal in Germany. Launched in 2009, it currently has over 45 milli...
  • apps
  • on-device advertising
Blog
An overview of carriers, OEMs, and MVNOs and how they benefit your on-device strategy
Davis Silver
With nearly 87% of all mobile users in the United States expected to own a smartphone in 2025 according to Statista, on-...
  • apps
  • on-device advertising
Podcast
The power of marginal gains for app growth
Mick RigbyYodel Mobile
Mick Rigby, CEO of marketing agency Yodel Mobile, joins Jess Overton to discuss the power of marginal gains for app grow...
  • agencies
  • apps
  • ...
    • user acquisition