Expert tips for turning apps
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Blog
Samsung in 2022: the users, innovation, and technology 
Davis Silver
In 2021, as the market rebounded post-pandemic, smartphone sales rose by 6% globally according to Tech Radar, leading to...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Blog
The what, why and how of web-to-app acquisition campaigns
Davis Silver
Nailing cross-channel marketing for your app is crucial in today’s ecosystem. This isn’t just a speculation, it’s a hard...
  • apps
  • user acquisition
Blog
Leveraging the Metaverse for your brand: Q&A with The Trade Desk
ironSource
ironSource sat down with Natrian Maxwell, GM of Emerging Channels at The Trade Desk, an omnichannel DSP. Read on to lear...
  • apps
  • user acquisition
Blog
The 3 most important KPIs running an on-device acquisition campaign
Sasha Gerber
On-device channels are no longer all about preloads. Today, telcos represent another performance marketing channel with ...
  • apps
  • on-device advertising

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Blog
Travel is back in-style: 6 trends advertisers should keep in mind in 2022
Davis Silver
The travel industry is finally beginning to recover from the pandemic, representing a great opportunity for advertisers ...
  • apps
  • MobileVoice
Blog
3 tips for building and growing a solid brand for your app
Davis Silver
It takes 10 seconds for consumers to form an opinion about your logo, according to crowdspring, which means that having ...
  • apps
  • monetization
Blog
Back to school shopping trends for your app or brand in 2022
Davis Silver
The back to school shopping season is nearly here and consumers are creating laundry lists of supplies, electronics, and...
  • apps
  • MobileVoice

Glossary – EN

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