Expert tips for turning apps
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Blog
How to scale your Apple Search Ads campaigns
Itai Kafri
Apple Search Ads has become one of the most important channels for app marketers to reach iOS users - in fact, according...
  • apple search ads
  • apps
  • ...
    • user acquisition
Blog
4 ways to scale and optimize your app's UA strategy, backed by data
Davis Silver
Today, a third of users say they find new apps through in-app ads according to Tech Jury. With advertisers fighting to g...
  • apps
  • user acquisition
Blog
Getting started with offerwall: why it's important and how to succeed
Davis Silver
For over a decade, apps have found success monetizing with offerwalls, an in-app advertising unit that acts like a mini-...
  • apps
  • monetization
  • ...
    • offerwall
Blog
7 questions to ask yourself when evaluating a new user acquisition channel
Davis Silver
Having a diversified mix of user acquisition channels is key to ensuring incremental growth and dominating within the co...
  • apps
  • on-device advertising

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Blog
How to leverage on-device advertising to create a frictionless install experience
Davis Silver
On-device advertising solves the critical problem of getting your app noticed by quality users at the right time - that ...
  • apps
  • on-device advertising
Blog
Google’s privacy announcement: Good things in the sandbox
ironSource
Google’s recently-announced privacy changes for Android are part of the industry’s growing focus on customer privacy.  T...
  • apps
Blog
On-device advertising 101: A report by Singular and ironSource Aura
ironSource Aura
The average mobile marketer uses 5 or fewer media sources - typically, just the traditional UA channels. However, their ...
  • apps
  • on-device advertising

Glossary – EN

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