Expert tips for turning apps
into successful businesses

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Podcast
How I mastered performance marketing for CTV
Arthur QuerouVibe
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sit...
  • apps
Blog
Samsung smartphones in 2023: The users, innovation, and technology 
Davis Silver
The global smartphone market share is projected to grow from $484.81 billion in 2022 to $792.51 billion in 2029 accordin...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Podcast
Optimizing your monetization strategy with cross-team collaboration
Alice Muir Phiture
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sit...
  • apps
  • monetization
Podcast
240 A/B tests later: Two philosophies for optimizing your subscription app
Sviat HnizdovskyiApplica Agency
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sit...
  • apps
  • user acquisition

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Blog
How to create habit forming apps: Q&A with Admiral Media
ironSource
ironSource sat down with Florian Gleissner, Marketing Manager at Admiral Media, an award winning performance marketing a...
  • apps
  • monetization
  • ...
    • user acquisition
Blog
8 key findings to help you master your holiday advertising strategy
Davis Silver
When asked what they enjoy most about the holiday season, 69% said connecting with family and friends, 64% said giving g...
  • apps
  • user acquisition
Case Study
Very beats CPI goal by 19% and boosts ROI by 12x with Aura
dentsu, Very
Very is a well-known digital retailer based out of the UK, selling more than 2,000 big brands across fashion, electrical...
  • apps
  • on-device advertising
  • ...
    • user acquisition

Glossary – EN

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