Expert tips for turning apps
into successful businesses

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Case Study
How SYBO increased Subway Surfers’ ARPDAU by 67% year-over-year with ironSource mediation
SYBO, Subway Surfers
SYBO is the publisher of Subway Surfers, the most-downloaded mobile game of the decade. With such a high profile game, d...
  • games
  • in-app bidding
  • ...
    • monetization
Blog
Q&A: How Moonee boosted eCPM using ironSource in-app bidding and Vungle’s bidding network
ironSource
Moonee is a hyper-casual game developer with over 200 million downloads to its name. Its portfolio includes hits like Sq...
  • games
  • hyper-casual
  • ...
    • in-app bidding
    • monetization
Case Study
How Tilting Point used ironSource’s full product suite to increase their portfolio’s profitability
Tilting Point, Spongebob: Krusty Cook-Off
The free-to-play game publisher Tilting Point, which helps independent game developers scale up their games, is well kno...
  • creatives
  • games
  • ...
    • in-app bidding
    • ua optimizer
    • user acquisition
Case Study
Higgs Studio boosts ARPDAU 10% with ironSource in-app bidding and Facebook Audience Network
Higgs Studio, Tile Connect
Higgs Studio is a puzzle game developer that aims to provide players all over the world with enjoyable, challenging puzz...
  • games
  • in-app bidding
  • ...
    • monetization
Case Study
One-person studio Addiktive Games boosts eCPM 50% with ironSource in-app bidding
Addiktive Games, Idle Bubbles Cannon
Addiktive Games is the one-person mobile game studio behind the casual idle game, Idle Bubbles Cannon. As a solo operati...
  • games
  • in-app bidding
  • ...
    • indie
    • monetization
Case Study
How indie game developer 1UP went from losing money to profitability with ironSource in-app bidding
1UP, Word Search 2021
1UP is an indie gaming company based in Spain. As a young company with a small team and plenty of ambition, they turned ...
  • games
  • in-app bidding
  • ...
    • indie
    • monetization
Case Study
How My Town Games grew into a robust business with ironSource mediation and LevelPlay in-app bidding
My Town Games, Home DollHouse
Since 2014, My Town has grown into one of the largest game publishers in the world. However, it wasn’t until 2018 that t...
  • games
  • in-app bidding
  • ...
    • indie
    • monetization
Blog
The 4 KPIs you should be monitoring to optimize in-app bidding performance
Jasmine Cohen
In the past year, we’ve seen a surge in the amount of game and app developers who have adopted in-app bidding into their...
  • in-app bidding
  • monetization