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Expert tips for turning apps
into successful businesses

  • Monetization
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Case Study
How Lotte Members boosted their ad revenue 20x and increased eCPM 10x with Tapjoy from Unity
Lotte Members, L.Point
Lotte Members is a membership rewards services platform that partners with 400,000 companies and reaches approximately 3...
  • monetization
  • offerwall
  • ...
    • tapjoy
Case Study
How Appynation optimized the Tapjoy Offerwall, multiplying iOS revenue 9x and increasing Android revenue 2x without cannibalizing IAP
Appynation, Picture Cross
Appynation is a UK-based mobile game developer and publisher known for their puzzle hits, including Picture Cross, Puzzl...
  • monetization
  • offerwall
  • ...
    • tapjoy
Case Study
How MY.GAMES transformed their monetization strategy and expanded their global reach with Tapjoy, increasing their Offerwall revenue by 181% without sacrificing any IAP revenue
MY.GAMES, Rush Royale
MY.GAMES is a leading game publisher and developer based in Amsterdam known for their arcade, RPG, shooter, simulation, ...
  • monetization
  • offerwall
  • ...
    • tapjoy
Case Study
How King drove incremental scale with Tapjoy from Unity's Daily Rewards, exceeding their D7 ROAS goal by 1.5x
King, Candy Crush Saga
King is a global leader in the interactive entertainment industry with more than 200 titles, including worldwide hits li...
  • offerwall
  • tapjoy
  • ...
    • user acquisition

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Blog
Tapjoy from Unity launches Daily Rewards, delivering Offerwall campaigns that bring users back to your app daily
Sari Berkovich — Mar 12, 2024
Unity is excited to announce Daily Rewards - a new and unique offering for advertisers on its Offerwall product, Tapjoy ...
  • offerwall
  • tapjoy
  • ...
    • user acquisition
Case Study
How Pocket FM monetized their non-paying users with ads and offerwall, boosting revenue 20%
Pocket FM Corp., PocketFM
Pocket FM Corp. is an Indian studio known for its hit Pocket FM, one of the of the most popular audiobook apps in India....
  • monetization
  • offerwall
  • ...
    • rewarded video
Case Study
How IEC Games, a hyper-casual publisher, boosted their D7 ROAS by 40% with the Tapjoy offerwall
IEC Games, Bubble Sort Color Puzzle
IEC Games is a hyper-casual game publisher based in Vietnam. Founded in 2015, they’re known for hyper-casual puzzle hits...
  • hyper-casual
  • offerwall
  • ...
    • user acquisition

Glossary – EN

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