Expert tips for turning apps
into successful businesses

  • Monetization
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  • On-device advertising
  • Offerwall
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Case Study
How CashWalk increased revenue by 225% and engagement rate by 5x working with Unity LevelPlay
CashWalk, CashWalk
CashWalk, an app based out of Korea, lets you earn rewards for walking or running, which can be exchanged for gift cards...
  • monetization
  • offerwall
Case Study
How Nexters boosted overall eCPM 50% and revenue 40% by A/B testing the Tapjoy offerwall
Nexters, Hero Wars
Nexters is a mobile gaming studio based in Cyprus. Founded in 2010, they’re known for hits like Hero Wars, Throne Rush, ...
  • offerwall
  • tapjoy
Case Study
How story-based app Tapas boosted eCPM by 30% with the Tapjoy offerwall
Tapas, Tapas
Tapas Entertainment is a Korean company famous for its story-based apps, like their hit app Tapas - a leading publishing...
  • monetization
  • offerwall
Case Study
How IEC Games boosted completions 5x and D1 ROAS 85% with the offerwall
IEC Games, Water Sort Puzzle
IEC Games is a mobile gaming studio based in Vietnam. Founded in 2015, they’re responsible for hits like Ball Sort Puzzl...
  • cost per engagement
  • offerwall

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How to run special offerwall promotions that boost revenue and retention
Sapir Cohen, Growth Strategy Manager
The more downtime we have, the more we’re on our phones - which is why app engagement typically spikes during weekends a...
  • monetization
  • offerwall
How Aiming used Tapjoy offerwall to boost engagement rate by 80%
Maya Fehler
Aiming Inc. is a Japan-based game developer responsible for hits like Dragon Quest Tact and CARAVAN STORIES. They wanted...
  • offerwall
  • tapjoy
Building your 3 pronged holiday UA strategy: Creatives, offerwall, and on-device advertising
Davis Silver
Time spent in apps always peaks during the holiday season. The key to making that uplift work for your user acquisition ...
  • creative production
  • creatives
  • ...
    • offerwall
    • on-device advertising
    • user acquisition

Glossary – EN

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