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Expert tips for turning apps
into successful businesses

  • Monetization
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Blog
Ad revenue and churn: A balancing act
Daniel Godley — Jun 13, 2024
A diverse monetization strategy is vital to provide your app with long-term resilience. Using varied revenue streams, yo...
  • ad quality
  • monetization
Blog
Introducing the all-new Unity LevelPlay
Unity LevelPlay — May 22, 2024
Partnering with a strong mediation provider has never been more important. As the shift to bidding and mounting privacy ...
  • monetization
  • user acquisition
Case Study
PikPok increases Offerwall revenue 2x with M2E on the Tapjoy Offerwall
PikPok, Rival Stars Horse Racing
PikPok is a mobile game publisher based in New Zealand, best known for their critically acclaimed Into the Dead® series,...
  • monetization
  • offerwall
Case Study
How Audiomack uses Unity LevelPlay to scale up globally
Audiomack , Audiomack
Audiomack, a globally-recognized music streaming platform, allows creators to share unlimited music and podcasts with th...
  • monetization
  • user acquisition

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Case Study
How Lotte Members boosted their ad revenue 20x and increased eCPM 10x with Tapjoy from Unity
Lotte Members, L.Point
Lotte Members is a membership rewards services platform that partners with 400,000 companies and reaches approximately 3...
  • monetization
  • offerwall
  • ...
    • tapjoy
Blog
How to maintain control and transparency with in-app bidding
Savannah Cookson — Apr 16, 2024
Compared to traditional waterfall instances, in-app bidding can be advantageous. However one concern raised within the c...
  • Game growth
  • in-app bidding
  • ...
    • monetization
Case Study
How Appynation optimized the Tapjoy Offerwall, multiplying iOS revenue 9x and increasing Android revenue 2x without cannibalizing IAP
Appynation, Picture Cross
Appynation is a UK-based mobile game developer and publisher known for their puzzle hits, including Picture Cross, Puzzl...
  • monetization
  • offerwall
  • ...
    • tapjoy

Glossary – EN

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