Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • Analytics
  • On-device advertising
  • More topics...
    • Games
    • Apps
    • Creatives
    • Ab testing
    • Agencies
    • Cross promotion
    • Hyper-casual
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    • Trends
    • In-app bidding
    • Mediation
    • KPIs
    • Rewarded video
    • Offerwall
    • Interstitial
    • UA Optimizer
    • ASO
Blog
How and what to A/B test for your app’s monetization strategy
Davis Silver
The apps in the top 200 on the app store manage to earn around $82,500 on a daily basis according to Tekrevol. However, ...
  • apps
  • monetization
Case Study
How SYBO increased Subway Surfers’ ARPDAU by 67% year-over-year with ironSource mediation
SYBO, Subway Surfers
SYBO is the publisher of Subway Surfers, the most-downloaded mobile game of the decade. With such a high profile game, d...
  • games
  • in-app bidding
  • ...
    • monetization
Blog
How to make your console game a success on mobile
Davis Silver
With mobile gaming holding a significant portion of the larger gaming market, studios that have traditionally focused on...
  • games
  • monetization
Blog
How to implement a virtual economy into your app
Davis Silver
In an era in which online is the new in-person, including virtual economies in your app is a lucrative way to engage and...
  • apps
  • monetization
Blog
Best practices for monetizing mobile games with banner ads
Reuben Lewis
When it comes to monetizing apps with ads, diversification is key. That means using a mixture of user-initiated ads like...
  • monetization
Blog
Q&A: How Moonee boosted eCPM using ironSource in-app bidding and Vungle’s bidding network
ironSource
Moonee is a hyper-casual game developer with over 200 million downloads to its name. Its portfolio includes hits like Sq...
  • games
  • hyper-casual
  • ...
    • in-app bidding
    • monetization
Case Study
SundayToz sees a 29% decrease in user complaints and 29% decrease in blocked ads with Ad Quality by ironSource
SundayToz,
Founded in 2009, SundayToz creates fun and engaging casual games. The game studio has over 100 million downloads and is ...
  • ad quality
  • games
  • ...
    • monetization
Case Study
How Lucky Day increased ARPDAU and retention by switching to ironSource mediation
Lucky Day, Lucky Day
Lucky Day games focus on fast, fair, and fun skill-based competitions where users can earn real value prizes. Founded in...
  • ad quality
  • cross promotion
  • ...
    • games
    • monetization
    • user acquisition