Expert tips for turning apps
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Blog
Appfest 2022 roundup: 3 days, 21 speakers, 140 guests
ironSource
This year, our exclusive industry summit Gamefest became Appfest. 140 of the top decision makers and innovators from the...
  • monetization
  • user acquisition
Blog
App Analytics: 3 ways to optimize performance by combining player and growth data
Shir Moller, Product Manager at ironSource
Optimizing monetization and UA is key for growth - but they only get you so far if the app itself isn't optimized. In fa...
  • analytics
  • monetization
Blog
How to optimize your hybrid waterfall with CPM buckets
Akiva Glasenberg, Growth Strategy Manager at ironSource
In-app bidding has automated most waterfall optimization, yet developers still manage multiple hybrid waterfalls, each w...
  • analytics
  • monetization
Blog
3 tips for building and growing a solid brand for your app
Davis Silver
It takes 10 seconds for consumers to form an opinion about your logo, according to crowdspring, which means that having ...
  • apps
  • monetization

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Case Study
How PONOS increased ARPDAU by 15% on LevelPlay with the help of Tapjoy Bidder
PONOS, The Battle Cats
PONOS is a major game publisher headquartered in Kyoto, Japan. They are best known for publishing the hit tower defense ...
  • games
  • in-app bidding
  • ...
    • levelplay
    • mediation
    • monetization
Case Study
NEOWIZ increases revenue by 23% after switching to LevelPlay
NEOWIZ, Cats & Soup
NEOWIZ is a Korea-based game developer and publisher that, since its founding in 1997, has grown to become a global lead...
  • in-app bidding
  • mediation
  • ...
    • monetization
Case Study
How Ludia Games increased ARPDAU by 255% and quadrupled revenue with ironSource LevelPlay
Ludia Games, Jurassic World Alive
Ludia Games is a major game developer owned by Jam City and based in Montreal, Canada. Their most popular hits include c...
  • ab testing
  • games
  • ...
    • mediation
    • monetization

Glossary – EN

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