Expert tips for turning apps
into successful businesses

  • Monetization
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  • On-device advertising
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Case Study
How MWM used Unity Playworks’ testing tool to cut their playable testing costs by 60%
MWM, Color Pop AI
Ranked as one of France’s top app publishers, MWM develops and publishes top consumer apps - ranging from their well-kno...
  • creatives
Mobile game creative trends to supercharge your app’s UA 
Daniel Godley
User acquisition is at the core of app growth, and creatives are one of the best tools UA managers have to reach and eng...
  • creatives
  • user acquisition
AI and creatives: Now, later, and the far-future
Dan Greenberg
In this LevelUp episode, Melissa sits down with our very own maestro of creatives Dan Greenberg, Chief Design Officer at...
  • creative production
  • creatives
Outsource vs. in-house: The best way to build creatives in 2023
Vitaly GladkovAppQuantum
In this LevelUp episode, Melissa gets into building the dream creative team with Vitaly Gladkov, Creative Department Lea...
  • creative optimization
  • creatives
  • ...
    • user acquisition

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Building your 3 pronged holiday UA strategy: Creatives, offerwall, and on-device advertising
Davis Silver
Time spent in apps always peaks during the holiday season. The key to making that uplift work for your user acquisition ...
  • creative production
  • creatives
  • ...
    • offerwall
    • on-device advertising
    • user acquisition
4 tips for quicker and easier creative optimization
Rae Steinbach
The mobile game industry is fast-paced and aggressive - someone is always waiting to replicate your game or your creativ...
  • ab testing
  • creatives
  • ...
    • user acquisition
The app CMO manifesto: Why unified marketing is the best way forward
Peli Beeri, General Manager at Luna
Since 2008 when it first emerged, the app economy has evolved to include some of the biggest brands in the world - and o...
  • apps
  • creatives
  • ...
    • user acquisition

Glossary – EN

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