Expert tips for turning apps
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Case Study
Product Madness increases creative production and improves performance using ironSource Luna
Product Madness, Cashman Casino
Since its founding in 2007, Product Madness has grown into a leader in social casino games. Their hit, Heart of Vegas, h...
  • creatives
  • games
  • ...
    • user acquisition
Blog
4 tips for quicker and easier creative optimization
Rae Steinbach
The mobile game industry is fast-paced and aggressive - someone is always waiting to replicate your game or your creativ...
  • ab testing
  • creatives
  • ...
    • user acquisition
Blog
The app CMO manifesto: Why unified marketing is the best way forward
Peli Beeri, General Manager at Luna
Since 2008 when it first emerged, the app economy has evolved to include some of the biggest brands in the world - and o...
  • apps
  • creatives
  • ...
    • user acquisition
Case Study
cocone reduces time spent analyzing creatives by 50% and beats CPI goals by 20% with Luna
cocone, Livly Island
Founded in 2008, cocone is a leading app developer out of Japan. They acquired the social game Livly Island in October 2...
  • creatives
  • games
  • ...
    • user acquisition

Community subscribe – EN


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Case Study
Game publisher FunPlus optimizes campaigns with deep creative insights from ironSource Luna
FunPlus, State of Survival
FunPlus is a game development company headquartered in Switzerland and with offices around the globe, partnered with iro...
  • creatives
  • games
  • ...
    • user acquisition
Blog
The secret to more efficient playable production
Ori Ben Moshe, Creative Manager at Luna
Bringing playable production in-house can result in greater control, speed, and affordability - so finding ways to impro...
  • creatives
  • design
  • ...
    • user acquisition
Blog
Your UA strategy could be better - here’s why it needs playable ads
Rae Steinbach
The mobile advertising industry is shifting, and all signs are pointing towards playable ads becoming the next big thing...
  • creatives
  • user acquisition

Glossary – EN

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