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Case Study
FunPlus optimizes campaigns with deep creative insights from ironSource Luna
FunPlus, State of Survival
FunPlus is a game development company headquartered in Switzerland and with offices around the globe. Founded in 2010, t...
  • creatives
  • games
  • ...
    • user acquisition
Blog
The secret to more efficient playable production
Rae Steinbach
Bringing playable production in-house can result in greater control, speed, and affordability - so finding ways to impro...
  • creatives
  • design
  • ...
    • user acquisition
Blog
Your UA strategy could be better - here’s why it needs playable ads
Rae Steinbach
The mobile advertising industry is shifting, and all signs are pointing towards playable ads becoming the next big thing...
  • creatives
  • user acquisition
Blog
5 myths about playable ads that are ending here and now
Rae Steinbach
Playables are incredibly effective for driving higher engagement, boosting conversion rates, and giving unique insights ...
  • creatives
  • user acquisition

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Blog
Should you be bringing your creatives in-house?
Dan Greenberg, Chief Design Officer
Originally published in gamesindustry.biz In recent years, with user acquisition becoming increasingly automated, the...
  • creatives
  • games
  • ...
    • user acquisition
Case Study
How Pixocial gained 40% higher ROAS than other channels using Luna
Pixocial, BeautyPlus
Pixocial, also known as Meitu, is one of China’s top internet enterprises owing to its leading AI-driven image and video...
  • case study
  • creatives
Case Study
Gigantic increases scale and ROI by elevating creative strategy and asset production with Luna
Gigantic, Clawee
Gigantic is transforming the world of arcade games by making physical arcade machines playable from mobile apps. Their f...
  • creatives

Glossary – EN

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