Expert tips for turning apps
into successful businesses

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Case Study
Tastypill doubled their concept-testing capability and increased IPM by 115% using Luna Elements
Tastypill, Bottle Flip 3D
Tastypill is a top mobile game company focused on creating and publishing the most innovative hyper-casual games across ...
  • creatives
Case Study
How Rovio scaled up in-house playable production to increase revenue 16%
Rovio, Angry Birds: Dream Blast
“Putting together stunning creatives with Luna is incredible; it almost feels like cheating. We can turn any top perform...
  • creatives
Case Study
Higgs uses Luna to boost playable production 6x and increase hero creative IPM by 15%
Higgs Studio, Tile Master 3D
Higgs Studio is a puzzle game studio that’s part of Higgs Technology, whose motto is “happy game, happy life”. Their goa...
  • creatives
Case Study
How Luna helped Miniclip scale creative production across their game studios
Miniclip, Cubes Empire Champions
Miniclip is a leader in multiplayer games, reaching over 250M users each month across the globe. Their extensive games p...
  • creatives
Blog
Creatives and performance: Why I became obsessed with art and science
Elad Gabison
Let’s face it - not every one of your game’s creatives is going to have a sky-high and drive quality users by the thous...
  • creatives
Case Study
How Papaya Gaming increased D7 ROAS +64% using ironSource’s growth platform
Papaya Gaming, Solitaire Cash
Papaya Gaming is a fast-growing studio based in Tel Aviv, with over 5 million downloads worldwide. They’ve made hit game...
  • creatives
  • games
  • ...
    • ua optimizer
    • user acquisition
Case Study
How King’s Throne increased ROAS D7 by 4x and scale by 2x with ironSource
Goat Games, King’s Throne
Goat Games is the Chinese developer behind the RPG game, King's Throne: Game of Conquest. Keep reading to learn how Jiay...
  • creatives
  • games
  • ...
    • ua optimizer
Blog
5 mistakes to avoid when scaling UA with creatives
Adam Stevens
This article is based on my session at LevelUp 2021. Check out the video from the event. Over the past year, there ha...
  • creatives