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Expert tips for turning apps
into successful businesses

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Blog
Mobile game creative trends to supercharge your app’s UA 
Daniel Godley — Oct 04, 2023
User acquisition is at the core of app growth, and creatives are one of the best tools UA managers have to reach and eng...
  • creatives
  • user acquisition
Case Study
Loadcomplete raises D7 revenue by 30% and retention 150% with Luna’s one-stop shop for creative analysis
Loadcomplete, Legend of Slime
Since 2009, Korean mobile game publisher Loadcomplete has produced 15 successful titles for mobile gamers to enjoy globa...
  • creative optimization
  • creatives
Podcast
AI and creatives: Now, later, and the far-future
Dan Greenberg — Feb 09, 2023
In this LevelUp episode, Melissa sits down with our very own maestro of creatives Dan Greenberg, Chief Design Officer at...
  • creative production
  • creatives
Case Study
MondayOFF finds their hero creative in less than a week with Luna Dynamic Playable
MondayOFF, Change and Drop
MondayOFF is a fast-growing global hyper-casual publisher. Launching in 2018, they had 5 million MAU in just the first y...
  • creative production
  • creatives

Community subscribe – EN


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Podcast
Outsource vs. in-house: The best way to build creatives in 2023
Vitaly GladkovAppQuantum — Dec 07, 2022
In this LevelUp episode, Melissa gets into building the dream creative team with Vitaly Gladkov, Creative Department Lea...
  • creative optimization
  • creatives
  • ...
    • user acquisition
Blog
Building your 3 pronged holiday UA strategy: Creatives, offerwall, and on-device advertising
Davis Silver — Oct 31, 2022
Time spent in apps always peaks during the holiday season. The key to making that uplift work for your user acquisition ...
  • creative production
  • creatives
  • ...
    • offerwall
    • on-device advertising
    • user acquisition
Blog
Tap To Reveal: The new JPEG-based interactive ad template for Luna Elements
Paola Croce, Product Associate at ironSource Luna — Oct 18, 2022
Interactive ads are consistently the best performing formats to run on SDK networks. They entice users with a preview of...
  • creative production
  • creatives

Glossary – EN

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