Expert tips for turning apps
into successful businesses

  • Monetization
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Podcast
Outsource vs. in-house: The best way to build creatives in 2023
Vitaly GladkovAppQuantum
In this LevelUp episode, Melissa gets into building the dream creative team with Vitaly Gladkov, Creative Department Lea...
  • creative optimization
  • creatives
  • ...
    • user acquisition
Blog
Building your 3 pronged holiday UA strategy: Creatives, offerwall, and on-device advertising
Davis Silver
Time spent in apps always peaks during the holiday season. The key to making that uplift work for your user acquisition ...
  • creative production
  • creatives
  • ...
    • offerwall
    • on-device advertising
    • user acquisition
Blog
Tap To Reveal: The new JPEG-based interactive ad template for Luna Elements
Paola Croce, Product Associate at ironSource Luna
Interactive ads are consistently the best performing formats to run on SDK networks. They entice users with a preview of...
  • creative production
  • creatives
Case Study
Product Madness increases creative production and improves performance using ironSource Luna
Product Madness, Cashman Casino
Since its founding in 2007, Product Madness has grown into a leader in social casino games. Their hit, Heart of Vegas, h...
  • creatives
  • games
  • ...
    • user acquisition

Community subscribe – EN


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Blog
4 tips for quicker and easier creative optimization
Rae Steinbach
The mobile game industry is fast-paced and aggressive - someone is always waiting to replicate your game or your creativ...
  • ab testing
  • creatives
  • ...
    • user acquisition
Blog
The app CMO manifesto: Why unified marketing is the best way forward
Peli Beeri, General Manager at Luna
Since 2008 when it first emerged, the app economy has evolved to include some of the biggest brands in the world - and o...
  • apps
  • creatives
  • ...
    • user acquisition
Case Study
cocone reduces time spent analyzing creatives by 50% and beats CPI goals by 20% with Luna
cocone, Livly Island
Founded in 2008, cocone is a leading app developer out of Japan. They acquired the social game Livly Island in October 2...
  • creatives
  • games
  • ...
    • user acquisition

Glossary – EN

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