Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • Analytics
  • On-device advertising
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Blog
Q&A: How Moonee boosted eCPM using ironSource in-app bidding and Vungle’s bidding network
ironSource
Moonee is a hyper-casual game developer with over 200 million downloads to its name. Its portfolio includes hits like Sq...
  • games
  • hyper-casual
  • ...
    • in-app bidding
    • monetization
Blog
How to foster a winning strategy for your hyper-casual games: Q&A with Homa Games
ironSource
ironSource sat down with Erwann Thebault, Publishing Lead at Homa Games, to get his insights and expertise on how to cre...
  • games
  • hyper-casual
  • ...
    • user acquisition
Blog
How to build the ultimate cross promotion strategy with Playtika and Supersonic
Davis Silver
Mishka Katkoff from Deconstructor of Fun sat down with Yuval Yosefi, Media Department Lead at Playtika, and Igor Beresla...
  • cross promotion
  • games
  • ...
    • hyper-casual
    • user acquisition
Blog
3 launch strategies to get your hyper-casual game to the top of the charts
Miri Shlimak
Originally posted on Gamasutra. Getting your game to the top doesn’t just come down to a great concept or design - yo...
  • games
  • hyper-casual
  • ...
    • user acquisition
Blog
5 A/B tests to increase revenue and users for your hyper-casual game
Arielle Evan
At the latest Hyper Games Conference, Lior Shekel, Strategic Partnership Team Leader at ironSource, presented the top 5 ...
  • ab testing
  • games
  • ...
    • hyper-casual
Blog
Hyper-casual games: What are they & how do you monetize them?
Raquel Korman
Hyper-casual games Since the App store surfaced 10 years ago, we have seen mid-core, casual, and (debatably) hard-core ...
  • games
  • hyper-casual
  • ...
    • monetization
Podcast
What I wish I knew when choosing a game publisher
Gabriel CoriiuSeenax
This is the first episode in our new series for indie developers called, “what I wish I knew when.” Host Melissa Zeloof ...
  • games
  • hyper-casual
  • ...
    • indie
Case Study
How Voodoo's Aquapark slid to the top using Playworks Studio
Voodoo, Aquapark
Voodoo’s hyper-casual title Aquapark slid and jumped its way to virality, being downloaded by over 100 million users glo...
  • games
  • hyper-casual