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Expert tips for turning apps
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Blog
From core to meta gameplay: 8 ad placements to boost your hyper-casual game’s LTV
Anna Popereko and Roman Shyshkin, Game Design Consultants — Jan 23, 2023
The hyper-causal genre thrives on its famously low CPIs and LTVs, which enable developers to affordably buy users at sca...
  • hyper-casual
  • monetization
  • ...
    • rewarded video
Blog
Going off autopilot in ad monetization: 4 innovative strategies to start implementing
Maya Fehler — Dec 15, 2022
It's easy to stick with strategies that work - but incremental growth comes from balancing exactly that with constant te...
  • hyper-casual
  • monetization
  • ...
    • rewarded video
Blog
The hyper-casual gaming industry: Past, present, and future
Rae Steinbach — Nov 28, 2022
Since coming onto the scene just a few years ago, hyper-casual games have experienced an exponential surge in growth. Fr...
  • hyper-casual
  • user acquisition
Case Study
How Kwalee used ironSource marketability testing to reach #1 on the charts
Kwalee, Hunt & Seek
Kwalee is a video game publisher and developer based in the UK. They’re known for their dozens of hyper-casual hits, inc...
  • analytics
  • games
  • ...
    • hyper-casual
    • soft launch

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Blog
The 5 steps to launching a hyper-casual game in 2022
Maya Fehler — Oct 25, 2022
At this year’s Mobidictum Business Conference, Lior Shekel, Director of Strategic Partnerships at ironSource, walked thr...
  • hyper-casual
  • soft launch
Case Study
How Panteon used ironSource’s marketability testing tool to launch Airport Master to the top charts
Panteon, Airport Master!
Panteon is a Turkish game publisher responsible for many chart-topping hits, including 100 Mystery Buttons and Trading M...
  • analytics
  • games
  • ...
    • hyper-casual
Case Study
How ironSource LevelPlay got FreePlay to #1 in the US on Android by increasing installs 3x and ARPDAU 21%
FreePlay, Count Masters
When FreePlay, a hyper-casual game publisher, launched Count Masters, the game quickly went viral and enjoyed the #1 spo...
  • games
  • hyper-casual
  • ...
    • ua optimizer
    • user acquisition

Glossary – EN

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