Expert tips for turning apps
into successful businesses

  • Monetization
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Blog
Analyzing cohort reports: The what, why, when, and how
Reuben Lewis
What are cohort reports? In today’s market, analytics is a prerequisite to turning a game into a profitable business. A...
  • analytics
  • KPIs
  • ...
    • monetization
Blog
What is eCPM and how to calculate it
Jasmine Cohen
eCPM calculation, formula and meaning eCPM meaning eCPM is a term that’s thrown around quite often in the mobile adver...
  • KPIs
  • monetization
Blog
What the hell is ARPDAU and how can you boost it?
Grace Lown
ARPDAU: Calculation, formula, and meaning For an app developer wanting to understand more about the health of their app...
  • KPIs
  • monetization
Webinar
How to set ROAS goals that maximize user acquisition profit
Amir ShakedironSource
Learn how to maximize profit by calculating the right ROAS goal for your user acquisition campaign.
  • KPIs
  • ua optimizer
  • ...
    • user acquisition
Blog
Mobile game KPIs, analytics & metrics every developer should be paying attention to
Lauren Luz
Mobile game KPIs, analytics & metrics every developer should be paying attention to We’re living in a data-driven w...
  • KPIs
Case Study
Homa Games boosts ROI using ARPU insights from ironSource cohort reports
Homa Games, Tiny Cars
About Homa Games is a hyper-casual publisher, which in 2019 formed out of BidMotion, a company that specializes in user...
  • games
  • KPIs
  • ...
    • monetization
Blog
Lifetime value: How app developers can maximize LTV
Melissa Zeloof
LTV, or lifetime value, is a critical metric which app developers use to measure overall app success. It does this by qu...
  • KPIs
  • monetization
Blog
What is fill rate and how can app developers increase it?
Jasmine Cohen
What is ad fill rate and how can app developers increase it? What is fill rate for ads? In the mobile monetization w...
  • KPIs
  • monetization