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How to set ROAS goals that maximize user acquisition profit

39 min

What's in the webinar?

Plot an accurate ARPU curve that factors in organic uplift

Set the right margins for your campaign

Calculate a ROAS KPI that maximizes long-term profit

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About the speaker

Amir Shaked

GM Network at ironSource

Amir Shaked is the GM Network at ironSource. Amir joined Supersonic in 2015 as a Performance Manager. Following the merger with ironSource, he took on the role of Director of Performance, Advertiser Solutions. In 2018, he began managing the product department for data science as well as the new UA platform. Today, Amir serves as the GM Network, running ironSource’s global UA and monetization operations.

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