Expert tips for turning apps
into successful businesses

  • Monetization
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Blog
How to develop a winning indie title: Q&A with Evgeny Grishakov from Garden of Dreams
ironSource
ironSource sat down with Evgeny Grishakov, CEO at Garden of Dreams, an indie game studio based out of Moscow, to find ou...
  • games
  • user acquisition
Podcast
How asking your users a simple question can supercharge your app’s growth
Andy CarvellPhiture
Andy Carvell, co-founder and partner at marketing agency Phiture, joins Jess Overton to discuss the power of asking user...
  • agencies
  • Out of the Box
  • ...
    • user acquisition
Case Study
Ozon drives over 900K installs and exceeds KPI goals with ironSource Aura
Ozon,
Ozon is a leading e-commerce platform and one of the most valuable Russian internet companies, according to Forbes. With...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Case Study
How Lucky Day increased ARPDAU and retention by switching to ironSource mediation
Lucky Day, Lucky Day
Lucky Day games focus on fast, fair, and fun skill-based competitions where users can earn real value prizes. Founded in...
  • ad quality
  • cross promotion
  • ...
    • games
    • monetization
    • user acquisition
Case Study
How Papaya Gaming increased D7 ROAS +64% using ironSource’s growth platform
Papaya Gaming, Solitaire Cash
Papaya Gaming is a fast-growing studio based in Tel Aviv, with over 5 million downloads worldwide. They’ve made hit game...
  • creatives
  • games
  • ...
    • ua optimizer
    • user acquisition
Blog
How to foster a winning strategy for your hyper-casual games: Q&A with Homa Games
ironSource
ironSource sat down with Erwann Thebault, Publishing Lead at Homa Games, to get his insights and expertise on how to cre...
  • games
  • hyper-casual
  • ...
    • user acquisition
Blog
How to get started licensing IPs for your games
Davis Silver and Hussein Zayan
As game studios look to diversify the ways they acquire users in an increasingly competitive market, they’re turning to ...
  • ad quality
  • games
  • ...
    • user acquisition
Blog
6 ways to optimize UA with iOS 15 SKAdNetwork
Rae Steinbach
In June 2021, Apple announced iOS 15 would come with new opportunities for gathering performance data from apps with SKA...
  • user acquisition