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Blog
2025 Mobile gaming trends: Unity perspectives
Sari Berkovich — Jan 07, 2025
Amir Shaked, VP Revenue, Ads at Unity The mobile gaming industry experienced yet another transformative year in 2024, w...
  • apps
  • industry trends
  • ...
    • mobile gaming
    • monetization
    • user acquisition
Blog
2025 Mobile gaming trends: Industry perspectives
Sari Berkovich — Jan 05, 2025
Chirag Ambwani, SVP, Gaming & Entertainment at Sensor Tower 2024 was a year of stability and back-to-basics for the...
  • industry trends
  • mobile gaming
  • ...
    • monetization
    • user acquisition
Blog
State of Play: a Q&A with Samantha Benjamin on the shift from hyper to hybrid-casual
Samantha Benjamin — Dec 11, 2024
In the State of Play series, we share in-depth interviews with featured industry experts at Unity events.  In our fir...
  • games
  • monetization
  • ...
    • user acquisition
Case Study
How MegaJoy Studio doubled their revenue in only 2 months
MegaJoy Studio,
Find out how MegaJoy Studio majorly scaled their new hit title with the ironSource Ads ROAS optimizer. MegaJoy Studio...
  • ironSource Ads
  • levelplay
  • ...
    • MegaJoy
    • MegaJoy Studio
    • roas optimizer
    • Role Swap
    • user acquisition

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Case Study
Kwalee improves D0 Ad Revenue ROAS by 22% with Unity Ads
Kwalee,
Discover how Kwalee leverages D0 Ad Revenue ROAS campaigns to acquire quality users who bring quick returns on their spe...
  • Kwalee
  • Unity Ads
  • ...
    • user acquisition
Case Study
How Lihuhu increased average install CVR by 15% and ARPDAU by 10% with Unity to become a leader in match-three games
Lihuhu,
Discover how Lihuhu leveraged diverse Unity products to acquire high-quality users at scale, ramp up revenue, and fuel a...
  • mediation
  • monetization
  • ...
    • Unity LevelPlay
    • user acquisition
Case Study
How Malpa Games grew their D14 retention 40% higher than ROAS campaigns with Unity Ads’ event optimization
Malpa Games,
Malpa Games is a puzzle game developer based in Cyprus, known for hits like Word Spells, Word Search Evolution Puzzle, a...
  • tools|user acquisition
  • ua optimizer
  • ...
    • user acquisition

Glossary – EN

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