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Expert tips for turning apps
into successful businesses

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Case Study
How Crazy Maple Studio exceeded their D7 ROAS goal by 150% and drove 120% higher LTV with the Tapjoy from Unity offerwall
Crazy Maple Studio, Chapters: Interactive Stories
Crazy Maple Studio is a US-based mobile game developer known for their casual hits, including Chapters: Interactive Stor...
  • offerwall
  • tapjoy
  • ...
    • user acquisition
Case Study
Maniko Nails programmatic: The easiest manicure in the world meets mobile gaming audiences with Kayzen x Unity
Maniko Nails,
Standing Out in a Crowded Market Among the many industries that saw a boom during and post-pandemic, the direct-to-cons...
  • agencies
  • brand
  • ...
    • user acquisition
Blog
Beyond 50: An untapped audience
Ziva Shapiro — Jun 26, 2024
While many marketers heavily concentrate on reaching Gen Z and Millennial audiences, an often-overlooked yet rapidly-exp...
  • MobileVoice
  • user acquisition
Blog
4 ways to help your app scale during major sporting events
Daniel Godley — Jun 10, 2024
Major sporting events often mean an increase in both app engagement and interest from users for relevant apps. And the 2...
  • on-device advertising
  • user acquisition

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Blog
Introducing the all-new Unity LevelPlay
Unity LevelPlay — May 22, 2024
Partnering with a strong mediation provider has never been more important. As the shift to bidding and mounting privacy ...
  • monetization
  • user acquisition
Case Study
How Audiomack uses Unity LevelPlay to scale up globally
Audiomack , Audiomack
Audiomack, a globally-recognized music streaming platform, allows creators to share unlimited music and podcasts with th...
  • monetization
  • user acquisition
Blog
Social networks are not enough: why you should diversify your app marketing channel mix
Daniel Godley — Apr 15, 2024
App marketers now have more capabilities than ever before to reach new audiences. Yet, despite the wealth of options ava...
  • apps
  • in-app bidding
  • ...
    • user acquisition

Glossary – EN

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