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Blog
Luna surfaces Apple Search Ads impression share data for smarter, more accurate bidding
Yotam Wimmer, Director of Product Management — May 29, 2023
Knowing your impression share for Apple Search Ads search terms gives you a clearer picture of your position in the mark...
  • apple search ads
  • user acquisition
Case Study
CallApp partners with Aura to boost installs 45x and decrease CPI 56%
CallApp Software Ltd, CallApp
CallApp, is a caller ID, blocking, and recording app based out of Tel Aviv. With over 200M users, CallApp is a global ma...
  • on-device advertising
  • user acquisition
Case Study
How Panda Studio boosted ROAS 222% and reduced eCPI 21% with Unity LevelPlay’s product suite
Panda Studio, Battle Bingo
Panda Studio, a mobile game development company based in China, was looking to scale up their biggest hit, Battle Bingo....
  • mediation
  • ua optimizer
  • ...
    • user acquisition
Blog
Use all 4 Apple Search Ads placements to scale up your campaigns
Doron Wagner, Director of Media Innovation at Luna from Unity — Mar 23, 2023
After some time running search results campaigns on Apple Search Ads, it might feel like you’ve maxed out all your keywo...
  • apple search ads
  • user acquisition

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Podcast
Mastering the world of IPs
Josh BurnsFunPlus — Mar 21, 2023
In this LevelUp episode, Melissa sits down with Josh Burns, Senior Director of Business Development at FunPlus. They get...
  • games
  • user acquisition
Blog
How to scale your Apple Search Ads campaigns
Matthew Skurnick, Director of Product Growth — Mar 17, 2023
*This post was last updated on March 17, 2023 Apple Search Ads has become one of the most important channels for app...
  • apple search ads
  • user acquisition
Case Study
How app agency Reliz increased buying power and drove D1 retention 25% with the ironSource Network
Reliz,
Reliz is an agency and digital partner for mobile apps, providing professional services and assistance with performance ...
  • apps
  • user acquisition

Glossary – EN

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