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Expert tips for turning apps
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Blog
Social networks are not enough: why you should diversify your app marketing channel mix
Daniel Godley — Apr 15, 2024
App marketers now have more capabilities than ever before to reach new audiences. Yet, despite the wealth of options ava...
  • apps
  • in-app bidding
  • ...
    • user acquisition
Blog
Addressing addressability: How brand marketers can adapt their mobile programmatic strategy
Unity — Apr 10, 2024
ATT and cookie deprecation signifies more than just a technological shift - it's a game-changer for marketers who are lo...
  • user acquisition
Case Study
How MWM multiplied their installs 2.5x and increased their event conversion by 15% with ironSource Ads’ tCPA optimizer
MWM, Color Pop
MWM is a top consumer app developer and publisher based in France, and home to AI-powered apps like Piano, Beat Maker Pr...
  • ua optimizer
  • user acquisition
Case Study
How King drove incremental scale with Tapjoy from Unity's Daily Rewards, exceeding their D7 ROAS goal by 1.5x
King, Candy Crush Saga
King is a global leader in the interactive entertainment industry with more than 200 titles, including worldwide hits li...
  • offerwall
  • tapjoy
  • ...
    • user acquisition

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Blog
Tapjoy from Unity launches Daily Rewards, delivering Offerwall campaigns that bring users back to your app daily
Sari Berkovich — Mar 12, 2024
Unity is excited to announce Daily Rewards - a new and unique offering for advertisers on its Offerwall product, Tapjoy ...
  • offerwall
  • tapjoy
  • ...
    • user acquisition
Blog
The shift from hyper to hybrid-casual games (and why it matters for everyone)
Samantha Benjamin — Jan 31, 2024
The last 4 years are widely regarded as the age of hyper-casual. In just a few short years, the genre went from being re...
  • games
  • hyper-casual
  • ...
    • monetization
    • user acquisition
Blog
Samsung in 2024: Users, innovation, and technology
Daniel Godley — Jan 23, 2024
50 years after the first cellphone call was made in 1973 by Martin Cooper, the World Economic Forum reports that there a...
  • apps
  • on-device advertising
  • ...
    • user acquisition

Glossary – EN

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