Expert tips for turning apps
into successful businesses

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Blog
Breaking silos to increase creative performance: How creative and growth teams can be BFFs
Rae Steinbach
There’s a major gap in the creative production process: the creative team usually hands off their designs to the rest of...
  • creative optimization
  • creatives
  • ...
    • user acquisition
Blog
Samsung smartphones in 2023: The users, innovation, and technology 
Davis Silver
The global smartphone market share is projected to grow from $484.81 billion in 2022 to $792.51 billion in 2029 accordin...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Case Study
How Candywriter increased Ad ARPDAU 26% after switching to Unity LevelPlay
Candywriter,
Candywriter is a mobile game studio based out of Miami that’s part of the Stillfront Group. Today, they have 18 games in...
  • games
  • monetization
  • ...
    • user acquisition
Podcast
240 A/B tests later: Two philosophies for optimizing your subscription app
Sviat HnizdovskyiApplica Agency
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sit...
  • apps
  • user acquisition

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Blog
How to create habit forming apps: Q&A with Admiral Media
ironSource
ironSource sat down with Florian Gleissner, Marketing Manager at Admiral Media, an award winning performance marketing a...
  • apps
  • monetization
  • ...
    • user acquisition
Podcast
Going off autopilot: Matej Lancaric on creating a culture of experimentation in UA teams
Matej Lancariclancaric.me
In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a h...
  • user acquisition
Blog
The what, why, and how of using nano influencers for performance marketing
Ziva Shapiro
There’s a common misconception that influencer marketing works best for brand awareness campaigns - but according to Rya...
  • user acquisition

Glossary – EN

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