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Expert tips for turning apps
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Blog
9 tips to boost your UA over the holidays
Sari Berkovich — Dec 05, 2023
In a season marked by high installs per mille (IPMs), the holidays are an optimal time for user acquisition (UA). During...
  • cross promotion
  • holiday
  • ...
    • offerwall
    • ua optimizer
    • user acquisition
Blog
How to maximize growth with offerwall special promotions: tips for the holiday season
Maya Fehler — Nov 21, 2023
App engagement peaks during the holiday season - according to our client research, about half of people will play mobile...
  • holiday
  • monetization
  • ...
    • offerwall
    • user acquisition
Case Study
IEC Games boosts D7 ROAS 41% with Aura from Unity’s Scale Optimizer 
IEC Games, Water Sort Puzzle
Vietnam-based mobile game studio IEC Games is best known for its snackable puzzle games, with over 600M downloads betwee...
  • on-device advertising
  • Out of the Box
  • ...
    • user acquisition
Blog
5 key takeaways on consumer engagement with shopping apps
Savannah Cookson — Oct 27, 2023
Online shopping is common practice these days, but how well do we really know how consumers prioritize shopping apps on ...
  • apps
  • retail
  • ...
    • user acquisition

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eBook
How to master marketing for the holidays in 2023
Davis Silver — Oct 19, 2023
Knowing when, where, and how to best run your mobile advertising user acquisition campaigns during the holiday season can generate significant returns. Unity created a playbook for mobile marketers to navigate the holiday landscape, analyzing insights from a survey of 16,000 respondents.
  • apps
  • user acquisition
Blog
Mobile game creative trends to supercharge your app’s UA 
Daniel Godley — Oct 04, 2023
User acquisition is at the core of app growth, and creatives are one of the best tools UA managers have to reach and eng...
  • creatives
  • user acquisition
Case Study
NEOWIZ lowers CPA by 20% on Apple Search Ads with Luna from Unity
NEOWIZ, Golf Impact: World Tour
NEOWIZ is a Korean game publisher that works closely with developers to create high-quality online games published on mu...
  • apple search ads
  • user acquisition

Glossary – EN

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