Expert tips for turning apps
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Blog
What's the next big thing for brands? Interactive end cards for in-app advertising
Davis Silver
Interactive video ads can increase the time customers spend watching or engaging with your ad by 47% compared to regular...
  • agencies
  • user acquisition
Blog
ironSource expands in-app ad exchange with powerful new tools
ironSource
A part of the ironSource network for many years, the ironSource in-app ad exchange has already generated significant rev...
  • agencies
Podcast
How asking your users a simple question can supercharge your app’s growth
Andy CarvellPhiture
Andy Carvell, co-founder and partner at marketing agency Phiture, joins Jess Overton to discuss the power of asking user...
  • agencies
  • Out of the Box
  • ...
    • user acquisition
Podcast
The power of marginal gains for app growth
Mick RigbyYodel Mobile
Mick Rigby, CEO of marketing agency Yodel Mobile, joins Jess Overton to discuss the power of marginal gains for app grow...
  • agencies
  • apps
  • ...
    • user acquisition

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Blog
3 surprise findings about the state of in-game advertising
Davis Silver
Games have emerged as one of the world’s biggest forms of entertainment according to time spent, dollars generated, and ...
  • agencies
  • trends
Blog
Are you stereotyping the mobile gamer?
Dan Feldstein
ironSource VP Sales, US Marketplace Mike Schoelch sat down with Digiday this month at their Gaming Advertising Forum to ...
  • agencies
Blog
How much do media buyers know about mobile gamers?
Dan Feldstein
According to App Annie’s 2021 State of Mobile Report, mobile gaming grew 20% year over year in both users and total cons...
  • agencies
  • trends

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