Expert tips for turning apps
into successful businesses

  • Monetization
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  • On-device advertising
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Podcast
How asking your users a simple question can supercharge your app’s growth
Andy CarvellPhiture
Andy Carvell, co-founder and partner at marketing agency Phiture, joins Jess Overton to discuss the power of asking user...
  • agencies
  • Out of the Box
  • ...
    • user acquisition
Podcast
The power of marginal gains for app growth
Mick RigbyYodel Mobile
Mick Rigby, CEO of marketing agency Yodel Mobile, joins Jess Overton to discuss the power of marginal gains for app grow...
  • agencies
  • apps
  • ...
    • user acquisition
Blog
3 surprise findings about the state of in-game advertising
Davis Silver
Games have emerged as one of the world’s biggest forms of entertainment according to time spent, dollars generated, and ...
  • agencies
  • trends
Blog
Are you stereotyping the mobile gamer?
Dan Feldstein
ironSource VP Sales, US Marketplace Mike Schoelch sat down with Digiday this month at their Gaming Advertising Forum to ...
  • agencies
Blog
How much do media buyers know about mobile gamers?
Dan Feldstein
According to App Annie’s 2021 State of Mobile Report, mobile gaming grew 20% year over year in both users and total cons...
  • agencies
  • trends
Blog
48 brand advertising terms every game developer should know
Davis Silver
The reality is that the big ad revenue is with brands. In one case, brand ads took precedence over gaming ads and the br...
  • agencies
Blog
What is app-ads.txt?
Lauren Luz
What is app-ads.txt? App-Ads.txt Last year, we saw ads.txt adoption spread quickly across the industry’s desktop and w...
  • agencies
Blog
Highlights from IAB’s opt-in value exchange advertising playbook for brands
Lauren Luz
Opt-in ads The IAB just released the ultimate playbook for brand advertisers. The first guide of its kind, it gives bra...
  • agencies