Expert tips for turning apps
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Blog
Apps and games are a safe place for your brand's ads, according to consumer research
Davis Silver
Brand safety is always a high priority, but has been a particularly hot topic the past few weeks. Times like this presen...
  • agencies
Blog
Programmatic video advertising: the complete guide
ironSource
Programmatic video advertising is a complex, multi-layered topic. Multiple networks serving different audiences — advert...
  • agencies
Blog
Your guide to the 2022 programmatic video advertising market
ironSource
Combining the power of video with the efficiency of programmatic tech, programmatic video advertising has begun to domin...
  • agencies
  • user acquisition
Blog
Leveraging the Metaverse for your brand: Q&A with The Trade Desk
ironSource
The Metaverse isn't an entirely new concept. In 1838, scientist Sir Charles Wheatstone outlined the concept of "binocula...
  • agencies
  • apps
  • ...
    • user acquisition

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Blog
How to choose a programmatic video advertising platform: 8 considerations
ironSource
Whether you’re an advertiser or a publisher, partnering up with the right programmatic video advertising platform is one...
  • agencies
  • user acquisition
Blog
What is programmatic video advertising?
ironSource
Digital advertising has exploded in recent years. In fact, a 2021 report projected that total digital display ad spendin...
  • agencies
  • user acquisition
Blog
3 ways brands can ensure users are open to seeing their ads
Ari Brandt, VP Global Marketplace & Strategic Development at ironSource
52% of consumers say that bothersome ads give them ‘a poor opinion’ of the app that hosts them, according to Ogury. This...
  • agencies
  • user acquisition

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