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Blog
Programmatic video advertising: the complete guide
ironSource
Programmatic video advertising is a complex, multi-layered topic. Multiple networks serving different audiences — advert...
  • agencies
Blog
Your guide to the 2022 programmatic video advertising market
ironSource
Combining the power of video with the efficiency of programmatic tech, programmatic video advertising has begun to domin...
  • agencies
  • user acquisition
Blog
How to choose a programmatic video advertising platform: 8 considerations
ironSource
Whether you’re an advertiser or a publisher, partnering up with the right programmatic video advertising platform is one...
  • agencies
  • user acquisition
Blog
What is programmatic video advertising?
ironSource
Digital advertising has exploded in recent years. In fact, a 2021 report projected that total digital display ad spendin...
  • agencies
  • user acquisition

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Blog
3 ways brands can ensure users are open to seeing their ads
Ari Brandt, VP Global Marketplace & Strategic Development at ironSource
52% of consumers say that bothersome ads give them ‘a poor opinion’ of the app that hosts them, according to Ogury. This...
  • agencies
  • user acquisition
Case Study
How the city government used video to interactive end card ads to keep Honolulu residents safe
Hawaii Tourism,
The COVID-19 pandemic changed life as we know it. Travel plans and in-person events were canceled en masse as work and s...
  • agencies
  • interactive end card
  • ...
    • tapjoy
Case Study
How interactive end cards ads helped Telemundo conquer pandemic screen fatigue to drive awareness about a new reality show
Telemundo,
As the #1 producer of Spanish-language scripted content in the United States, Telemundo reaches 94% of Spanish-speaking ...
  • agencies
  • interactive end card
  • ...
    • tapjoy

Glossary – EN

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