Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • Analytics
  • On-device advertising
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    • Games
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    • Creatives
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    • Mediation
    • KPIs
    • Rewarded video
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    • UA Optimizer
    • ASO
Blog
Maximizing user value for your social utility app with rewarded video
Davis Silver
With 39% of users canceling a free trial in the first 24 hours, and only 7% of trials converting to subscriptions, accor...
  • apps
  • monetization
  • ...
    • rewarded video
Blog
10 rewarded video monetization lessons from meta match-3 games
Anna Popereko
Meta match-3 games are a subcategory of casual games that combine traditional match-3 puzzle mechanics (think Candy Crus...
  • games
  • monetization
  • ...
    • rewarded video
Blog
How to level up your rewarded video monetization
Nimrod Zuta
Rewarded videos are the king of ads - which when implemented smartly can be essential parts of a mobile game’s core loop...
  • monetization
  • rewarded video
Blog
5 best rewarded video placements for idle games
Rae Steinbach
Since Cookie Clicker brought idle games into the mainstream in 2013, these addicting apps have attracted a highly engage...
  • games
  • monetization
  • ...
    • rewarded video
Webinar
The ultimate ad monetization strategy for IAP heavy games
Sandra Schneider, ironSourceand Lior Porat, Playtika
Learn how to balance IAPs and ad monetization from Playtika, one of the most successful IAP game developers in the world.
  • games
  • monetization
  • ...
    • offerwall
    • rewarded video
Case Study
How Socialpoint increased rewarded video ARPDAU by 25% with ironSource
Socialpoint, Monster Legends
Socialpoint is a mobile gaming company based in Barcelona that develops action, social and strategy games. Their portfol...
  • games
  • monetization
  • ...
    • rewarded video
eBook
The Growth Loop: 4 stages to scaling your game business
tara
Maximize LTV and profit with an in-depth breakdown of each stage of the growth loop.
  • creatives
  • growth loop
  • ...
    • monetization
    • offerwall
    • rewarded video
    • ua optimizer
    • user acquisition
Webinar
The psychology of rewarded video and its impact on game metrics
Or Shahar, ironSourceand Sara Wolf, Jam City
How do rewarded video users behave inside games and how does it affect key business metrics?
  • games
  • monetization
  • ...
    • rewarded video