Expert tips for turning apps
into successful businesses

  • Monetization
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Blog
3 monetization mistakes your strategy game is making and 5 must-have rewarded video placements
Anna Popereko, Game Design Consultant at ironSource
Because strategy games tend to be so intricately designed, we often see developers try to create equally intricate ad mo...
  • monetization
  • rewarded video
Blog
From core to meta gameplay: 8 ad placements to boost your hyper-casual game’s LTV
Anna Popereko and Roman Shyshkin, Game Design Consultants
The hyper-causal genre thrives on its famously low CPIs and LTVs, which enable developers to affordably buy users at sca...
  • hyper-casual
  • monetization
  • ...
    • rewarded video
Blog
Going off autopilot in ad monetization: 4 innovative strategies to start implementing
Maya Fehler
It's easy to stick with strategies that work - but incremental growth comes from balancing exactly that with constant te...
  • hyper-casual
  • monetization
  • ...
    • rewarded video
Blog
How to monetize the 97% of non-payers in your midcore or hardcore game
Maya Fehler
At Appfest 2022, Noelia Lopez, Blockchain PM and Senior Monetization Manager at Tilting Point, shared her ad monetizatio...
  • monetization
  • rewarded video

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Blog
How to build the ad experience your users really want
Maya Fehler
Your app is only as valuable as the users who come to it - improving KPIs like and retention is impossible without a us...
  • monetization
  • rewarded video
Blog
Man vs. Machine: 3 ways you can impact growth
Maya Fehler
At Appfest 2022, ironSource’s Maytal Shaul, Anna Popereko, and Yuval Lotan walked through 3 ways you can impact growth i...
  • ab testing
  • custom product pages
  • ...
    • rewarded video
Blog
7 ways to earn more revenue from merge games with rewarded video
Anna Popereko, Game Design Consultant at ironSource
According to Deconstructor of Fun, puzzle games are one of the biggest mobile genres, and continue to grow at a market r...
  • games
  • rewarded video

Glossary – EN

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