Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • On-device advertising
  • Offerwall
  • More topics...
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Case Study
How PocketFM monetized their non-paying users with ads and offerwall, boosting revenue 20%
PocketFM Corp., PocketFM
PocketFM Corp. is an Indian studio known for its hit PocketFM, one of the of the most popular audiobook apps in India. W...
  • monetization
  • offerwall
  • ...
    • rewarded video
Case Study
How Ok Cashbag & Syrup boosted their revenue 63% with Unity LevelPlay mediation and 225% with the Tapjoy offerwall
OK Cashbag, Syrup
OK Cashbag is South Korea's largest integrated mileage service, with over 50,000 partner merchants and approximately 24 ...
  • mediation
  • monetization
  • ...
    • offerwall
    • rewarded video
Case Study
How Nexters increased ad engagement by 73% with Unity’s ad strategy consultancy team
Nexters, Hero Wars
With top games, like Hero Wars and Island Questaway: Mystery Farm, Nexters has over 100 million installs worldwide and i...
  • monetization
  • rewarded video
Blog
How to overcome the in-app purchase revenue gap in 2023
Anna Popereko, Senior Game Designer at Unity
Now that players’ budgets are tightening, it’s becoming more important for midcore and hardcore games to diversify their...
  • monetization
  • rewarded video

Community subscribe – EN


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Blog
3 monetization mistakes your strategy game is making and 5 must-have rewarded video placements
Anna Popereko, Senior Game Designer at Unity
Because strategy games tend to be so intricately designed, we often see developers try to create equally intricate ad mo...
  • monetization
  • rewarded video
Blog
From core to meta gameplay: 8 ad placements to boost your hyper-casual game’s LTV
Anna Popereko and Roman Shyshkin, Game Design Consultants
The hyper-causal genre thrives on its famously low CPIs and LTVs, which enable developers to affordably buy users at sca...
  • hyper-casual
  • monetization
  • ...
    • rewarded video
Blog
Going off autopilot in ad monetization: 4 innovative strategies to start implementing
Maya Fehler
It's easy to stick with strategies that work - but incremental growth comes from balancing exactly that with constant te...
  • hyper-casual
  • monetization
  • ...
    • rewarded video

Glossary – EN

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