Expert tips for turning apps
into successful businesses

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Blog
3 KPIs to watch when A/B testing your ad placement strategy
Anna Popereko, Game Designer
If you’re looking to improve revenue, your ad placement strategy is a great place to start. Every aspect of ads - placem...
  • ab testing
  • interstitial
  • ...
    • monetization
    • rewarded video
Webinar
How to create a value exchange with rewarded video for your subscription based app
Justin Norman, Director of Product StrategyironSource
Get the what, why, and how of implementing rewarded video for subscription based apps
  • apps
  • monetization
  • ...
    • rewarded video
    • subscription
Blog
How drive both user value and revenue for your app with rewarded video
Davis Silver
With 39% of users canceling a free trial in the first 24 hours, and only 7% of trials converting to subscriptions, accor...
  • apps
  • monetization
  • ...
    • rewarded video
    • subscription
Blog
10 rewarded video monetization lessons from meta match-3 games
Anna Popereko, Game Designer
Meta match-3 games are a subcategory of casual games that combine traditional match-3 puzzle mechanics (think Candy Crus...
  • games
  • monetization
  • ...
    • rewarded video

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Blog
How to level up your rewarded video monetization
Nimrod Zuta, VP Product
Rewarded videos are the king of ads - which when implemented smartly can be essential parts of a mobile game’s core loop...
  • monetization
  • rewarded video
Blog
5 best rewarded video placements for idle games
Rae Steinbach
Since Cookie Clicker brought idle games into the mainstream in 2013, these addicting apps have attracted a highly engage...
  • games
  • monetization
  • ...
    • rewarded video
Webinar
The ultimate ad monetization strategy for IAP heavy games
Sandra Schneider, ironSourceand Lior Porat, Playtika
Learn how to balance IAPs and ad monetization from Playtika, one of the most successful IAP game developers in the world.
  • games
  • monetization
  • ...
    • offerwall
    • rewarded video

Glossary – EN

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