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Expert tips for turning apps
into successful businesses

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Case Study
How Nexters increased ad engagement by 73% with Unity’s ad strategy consultancy team
Nexters, Hero Wars
With top games, like Hero Wars and Island Questaway: Mystery Farm, Nexters has over 100 million installs worldwide and i...
  • monetization
  • rewarded video
Blog
How to overcome the in-app purchase revenue gap in 2023
Anna Popereko, Senior Game Designer at Unity — Feb 22, 2023
Now that players’ budgets are tightening, it’s becoming more important for midcore and hardcore games to diversify their...
  • monetization
  • rewarded video
Blog
3 monetization mistakes your strategy game is making and 5 must-have rewarded video placements
Anna Popereko, Senior Game Designer at Unity — Jan 30, 2023
Because strategy games tend to be so intricately designed, we often see developers try to create equally intricate ad mo...
  • monetization
  • rewarded video
Blog
From core to meta gameplay: 8 ad placements to boost your hyper-casual game’s LTV
Anna Popereko and Roman Shyshkin, Game Design Consultants — Jan 23, 2023
The hyper-causal genre thrives on its famously low CPIs and LTVs, which enable developers to affordably buy users at sca...
  • hyper-casual
  • monetization
  • ...
    • rewarded video

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Blog
Going off autopilot in ad monetization: 4 innovative strategies to start implementing
Maya Fehler — Dec 15, 2022
It's easy to stick with strategies that work - but incremental growth comes from balancing exactly that with constant te...
  • hyper-casual
  • monetization
  • ...
    • rewarded video
Blog
How to monetize the 97% of non-payers in your midcore or hardcore game
Maya Fehler — Nov 29, 2022
At Appfest 2022, Noelia Lopez, Blockchain PM and Senior Monetization Manager at Tilting Point, shared her ad monetizatio...
  • monetization
  • rewarded video
Blog
How to build the ad experience your users really want
Maya Fehler — Nov 21, 2022
Your app is only as valuable as the users who come to it - improving KPIs like and retention is impossible without a us...
  • monetization
  • rewarded video

Glossary – EN

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