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Expert tips for turning apps
into successful businesses

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Case Study
How Panda Studio boosted ROAS 222% and reduced eCPI 21% with Unity LevelPlay’s product suite
Panda Studio, Battle Bingo
Panda Studio, a mobile game development company based in China, was looking to scale up their biggest hit, Battle Bingo....
  • mediation
  • ua optimizer
  • ...
    • user acquisition
Case Study
Bole Games cuts complaints by over 50% and negative App Store reviews 20% with Ad Quality from Unity LevelPlay
Bole Games, Cash Frenzy
Founded in 2015, Beijing-based publisher Bole Games creates best-in-genre slot games. In fact, their titles Cash Frenzy ...
  • ua optimizer
Case Study
Holy Water increases ROAS 250% and IPM 5x with the ROAS optimizer and custom product pages solution, balancing automation and control
Holy Water, My Fantasy
Holy Water is a Ukrainian gaming company that’s created a platform for writers to share their interactive stories and bo...
  • custom product pages
  • ua optimizer
Case Study
How Stork Limited increased their ROAS by 100% with ironSource
Stork Limited, Goodville: Farm Game Adventure
Stork Limited is a wellness-focused game developer based out of Msida, Malta, that most recently published Goodville: Fa...
  • ua optimizer
  • user acquisition

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Case Study
Subscription app Simple increases D7 ROAS by 185% with the ironSource ROAS optimizer
Simple: Intermittent Fasting,
Simple: Intermittent Fasting, known as Simple, is a subscription-based intermittent fasting app for weight loss and heal...
  • apps
  • ua optimizer
  • ...
    • user acquisition
Case Study
How Mana Games used ironSource’s suite of products to increase ARPU, IPM, and ARPDAU
Mana Games, Fairy Town
Mana Games is a popular game publisher responsible for the hit game Fairy Town. They had never monetized with ads, so th...
  • games
  • mediation
  • ...
    • monetization
    • ua optimizer
Case Study
How Origin Mood increased installs by 40% with ironSource’s ROAS optimizer
Origin Mood, 花舞宫廷
Origin Mood is a top game publisher serving players in Taiwan, Hong Kong, and Macau. They recently celebrated the second...
  • games
  • mediation
  • ...
    • ua optimizer
    • user acquisition

Glossary – EN

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