Expert tips for turning apps
into successful businesses

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Case Study
How Papaya Gaming increased D7 ROAS +64% using ironSource’s growth platform
Papaya Gaming, Solitaire Cash
Papaya Gaming is a fast-growing studio based in Tel Aviv, with over 5 million downloads worldwide. They’ve made hit game...
  • creatives
  • games
  • ...
    • ua optimizer
    • user acquisition
Case Study
Zynga Turkey increases D7 retention by 15% and doubles scale with the ironSource retention optimizer
Zynga Turkey, Spades Plus
Zynga Turkey is the Istanbul-based branch of Zynga, one of the world’s biggest game development studios that’s behind gl...
  • games
  • ua optimizer
  • ...
    • user acquisition
Case Study
How King’s Throne increased ROAS D7 by 4x and scale by 2x with ironSource
Goat Games, King’s Throne
Goat Games is the Chinese developer behind the RPG game, King's Throne: Game of Conquest. Keep reading to learn how Jiay...
  • creatives
  • games
  • ...
    • ua optimizer
Blog
How to automatically maximize retention for your UA campaigns
Rae Steinbach
Acquiring high quality users that return to your game again and again is essential to your game’s long term success. But...
  • ua optimizer
  • user acquisition
Case Study
ABI increases ARPU 2X with the ROAS optimizer from ironSource
ABI, Galaxy Attack: Alien Shooter
ABI is a game studio based in Vietnam that’s recognized as a top 10 major game company in Southeast Asia. ABI uses ironS...
  • games
  • ua optimizer
  • ...
    • user acquisition
Case Study
How Tilting Point used ironSource’s full product suite to increase their portfolio’s profitability
Tilting Point, Spongebob: Krusty Cook-Off
The free-to-play game publisher Tilting Point, which helps independent game developers scale up their games, is well kno...
  • creatives
  • games
  • ...
    • in-app bidding
    • ua optimizer
    • user acquisition
Case Study
How Sunday increased ARPU D3 by 50% with ironSource's ROAS Optimizer
Sunday, Cat Escape
Sunday is the 16-person German mobile games studio behind the hit hyper-casual title, Cat Escape, which saw 10 million d...
  • games
  • ua optimizer
  • ...
    • user acquisition
Case Study
King leverages the ironSource optimizer to increase ROAS and boost installs for Candy Crush Saga
King, Candy Crush Saga
King is among the world’s leading interactive entertainment companies, with over 200 mobile apps and 249 million monthly...
  • games
  • ua optimizer
  • ...
    • user acquisition