Expert tips for turning apps
into successful businesses

  • Monetization
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Case Study
How Mana Games used ironSource’s suite of products to increase ARPU, IPM, and ARPDAU
Mana Games, Fairy Town
Mana Games is a popular game publisher responsible for the hit game Fairy Town. They had never monetized with ads, so th...
  • mediation
  • monetization
  • ...
    • ua optimizer
Case Study
How Origin Mood increased installs by 40% with ironSource’s ROAS optimizer
Origin Mood, 花舞宫廷
Origin Mood is a top game publisher serving players in Taiwan, Hong Kong, and Macau. They recently celebrated the second...
  • mediation
  • ua optimizer
  • ...
    • user acquisition
Case Study
Ruby Games boosts DAU 5.3x and increases revenue 15x with ironSource LevelPlay
Ruby Games, Streamer Life
Ruby Games is a studio based in Turkey that specializes in hyper-casual game development. Recently, they were acquired b...
  • ab testing
  • games
  • ...
    • mediation
    • ua optimizer
Case Study
How ironSource LevelPlay got FreePlay to #1 in the US on Android by increasing installs 3x and ARPDAU 21%
FreePlay, Count Masters
When FreePlay, a hyper-casual game publisher, launched Count Masters, the game quickly went viral and enjoyed the #1 spo...
  • games
  • hyper-casual
  • ...
    • ua optimizer
    • user acquisition

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Case Study
Amanotes increases installs 192% and ARPDAU 17% with ironSource D1 ROAS optimizer and cross promotion tool
Amanotes, Tiles Hop
Amanotes is a leading mobile games publisher based in Vietnam, with 2 billion downloads across their portfolio of music-...
  • cross promotion
  • games
  • ...
    • hyper-casual
    • mediation
    • ua optimizer
Case Study
Falcon boosts ARPDAU 55% on iOS, 87% on Android and doubles scale with ironSource LevelPlay
Falcon Game Studio, 1945 Air Force
Based in Vietnam, Falcon Game Studio has a portfolio of 50+ games that have achieved over 500 million installs, establis...
  • games
  • mediation
  • ...
    • ua optimizer
Case Study
How Lihuhu increased installs 6x and ARPDAU with ironSource LevelPlay 
Lihuhu Games,
Based out of Singapore and founded in 2015, Lihuhu Games develops puzzle games for Android and iOS, such as Match Triple...
  • ab testing
  • games
  • ...
    • hyper-casual
    • mediation
    • monetization
    • ua optimizer
    • user acquisition

Glossary – EN

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