Expert tips for turning apps
into successful businesses

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Case Study
How Stork Limited increased their ROAS by 100% with ironSource
Stork Limited, Goodville: Farm Game Adventure
Stork Limited is a wellness-focused game developer based out of Msida, Malta, that most recently published Goodville: Fa...
  • ua optimizer
  • user acquisition
Case Study
Subscription app Simple increases D7 ROAS by 185% with the ironSource ROAS optimizer
Simple: Intermittent Fasting,
Simple: Intermittent Fasting, known as Simple, is a subscription-based intermittent fasting app for weight loss and heal...
  • apps
  • ua optimizer
  • ...
    • user acquisition
Case Study
How Mana Games used ironSource’s suite of products to increase ARPU, IPM, and ARPDAU
Mana Games, Fairy Town
Mana Games is a popular game publisher responsible for the hit game Fairy Town. They had never monetized with ads, so th...
  • games
  • mediation
  • ...
    • monetization
    • ua optimizer
Case Study
How Origin Mood increased installs by 40% with ironSource’s ROAS optimizer
Origin Mood, 花舞宫廷
Origin Mood is a top game publisher serving players in Taiwan, Hong Kong, and Macau. They recently celebrated the second...
  • games
  • mediation
  • ...
    • ua optimizer
    • user acquisition

Community subscribe – EN


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Case Study
How Papaya Gaming increased installs 76x and ROAS by 40% with ironSource LevelPlay
Papaya Gaming, Bingo Cash
Papaya Gaming is one of the fastest growing studios based in Tel Aviv, making them one of the top developers in their ge...
  • creatives
  • games
  • ...
    • on-device advertising
    • ua optimizer
    • user acquisition
Case Study
Ruby Games boosts DAU 5.3x and increases revenue 15x with ironSource LevelPlay
Ruby Games, Streamer Life
Ruby Games is a studio based in Turkey that specializes in hyper-casual game development. Recently, they were acquired b...
  • ab testing
  • games
  • ...
    • mediation
    • monetization
    • ua optimizer
Case Study
How ironSource LevelPlay got FreePlay to #1 in the US on Android by increasing installs 3x and ARPDAU 21%
FreePlay, Count Masters
When FreePlay, a hyper-casual game publisher, launched Count Masters, the game quickly went viral and enjoyed the #1 spo...
  • games
  • hyper-casual
  • ...
    • ua optimizer
    • user acquisition

Glossary – EN

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