Expert tips for turning apps
into successful businesses

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Case Study
How MWM multiplied their installs 2.5x and increased their event conversion by 15% with ironSource Ads’ tCPA optimizer
MWM, Color Pop
MWM is a top consumer app developer and publisher based in France, and home to AI-powered apps like Piano, Beat Maker Pr...
  • ua optimizer
  • user acquisition
4 tips for optimizing towards in-app events with ironSource Ads’ tCPA optimizer
Sagiv Arias, Senior Growth Strategy Manager at Unity
As you grow your app, scaling your user base is essential. Traditional CPI advertising ensures you can grow your install...
  • tools|user acquisition
  • ua optimizer
9 tips to boost your UA over the holidays
Sari Berkovich
In a season marked by high installs per mille (IPMs), the holidays are an optimal time for user acquisition (UA). During...
  • cross promotion
  • holiday
  • ...
    • offerwall
    • ua optimizer
    • user acquisition
Case Study
How Panda Studio boosted ROAS 222% and reduced eCPI 21% with Unity LevelPlay’s product suite
Panda Studio, Battle Bingo
Panda Studio, a mobile game development company based in China, was looking to scale up their biggest hit, Battle Bingo....
  • mediation
  • ua optimizer
  • ...
    • user acquisition

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Case Study
Bole Games cuts complaints by over 50% and negative App Store reviews 20% with Ad Quality from Unity LevelPlay
Bole Games, Cash Frenzy
Founded in 2015, Beijing-based publisher Bole Games creates best-in-genre slot games. In fact, their titles Cash Frenzy ...
  • ua optimizer
Case Study
Holy Water increases ROAS 250% and IPM 5x with the ROAS optimizer and custom product pages solution, balancing automation and control
Holy Water, My Fantasy
Holy Water is a Ukrainian gaming company that’s created a platform for writers to share their interactive stories and bo...
  • custom product pages
  • ua optimizer
Case Study
How Stork Limited increased their ROAS by 100% with ironSource
Stork Limited, Goodville: Farm Game Adventure
Stork Limited is a wellness-focused game developer based out of Msida, Malta, that most recently published Goodville: Fa...
  • ua optimizer
  • user acquisition

Glossary – EN

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