Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • On-device advertising
  • Offerwall
  • More topics...
    • Web3
    • Analytics
    • Games
    • Apps
    • Creatives
    • Apple Search Ads
    • A/B testing
    • Agencies
    • Cost per engagement
    • Cost per action
    • MobileVoice
    • Cross promotion
    • Hyper-casual
    • Indie
    • Trends
    • In-app bidding
    • Mediation
    • KPIs
    • Rewarded video
    • Interstitial
    • Interactive end card
    • UA Optimizer
    • ASO
Blog
State of Play: a Q&A with Samantha Benjamin on the shift from hyper to hybrid-casual
Samantha Benjamin
In the State of Play series, we share in-depth interviews with featured industry experts at Unity events.  In our fir...
  • games
  • monetization
  • ...
    • user acquisition
Blog
The shift from hyper to hybrid-casual games (and why it matters for everyone)
Samantha Benjamin
The last 4 years are widely regarded as the age of hyper-casual. In just a few short years, the genre went from being re...
  • games
  • hyper-casual
  • ...
    • monetization
    • user acquisition
Podcast
Roblox properly understood: lessons for virtual economies
Phillip BlackGame Economist Consulting
In this LevelUp episode, Melissa sits down with Phillip Black, Game Economist at Game Economist Consulting and a cohost ...
  • games
Podcast
The Unity Gaming Report: Diving in with the team behind it
Emory Irpan and Nathan TenboerUnity
In this LevelUp episode, Melissa sits down with Emory Irpan and Nathan TenBoer, Director of Operations, Consultancy, and...
  • games

Community subscribe – EN


Subscribe to our
newsletter
for actionable app advice

SubscribeSubscribe
Podcast
Leadership in games: solving the human puzzle genre
Sophie VoSavage Games
In this LevelUp episode, Jasmine sits down with Sophie Vo, GM at Savage Games. Together, they dive into the the role of ...
  • games
Blog
The top 5 rewarded video placements to boost your puzzle game’s revenue
Anna Popereko, Senior Game Designer at Unity
According to data.ai, puzzle games have now racked up over 3 billion mobile game downloads and are the 5th largest genre...
  • games
  • monetization
Podcast
Narrative in mobile games: why the story matters
Lisa BrunetteBrunette Games
In this LevelUp episode, Melissa sits down with Lisa Brunette, Narrative Designer and Game Writer at Brunette Games. The...
  • games

Glossary – EN

See moreSee more