Expert tips for turning apps
into successful businesses

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Blog
What value does Play and Own bring to gamers?
Gal Fisheloviz, Director of Business Strategy at ironSource
Game developers today are finding new ways to monetize their titles, acquire users, and increase development efficiency ...
  • blockchain
  • games
Podcast
What the gaming industry needs to do to make Blockchain Games mainstream
Javier Barnes, Ethan LevyDeconstructor of Fun
In this episode of LevelUp, our host Melissa Zeloof, VP Marketing at ironSource, sits down with Deconstructor of Fun's J...
  • blockchain
  • games
Blog
How to take advantage of blockchain technology without disrupting the game economy
Gal Fisheloviz, Director of Business Strategy at ironSource
There’s a whole host of advantages for developers looking to integrate blockchain technology into their games - just che...
  • blockchain
  • games
Blog
Blockchain technology is changing the gaming ecosystem, but what value does it add for developers?
Gal Fisheloviz, Director of Business Strategy at ironSource
The blockchain has arrived - transforming the centralized and locked-in Web2 ecosystem we currently use into the decentr...
  • blockchain
  • games

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Blog
7 ways to earn more revenue from merge games with rewarded video
Anna Popereko, Game Design Consultant at ironSource
According to Deconstructor of Fun, puzzle games are one of the biggest mobile genres, and continue to grow at a market r...
  • games
  • rewarded video
Case Study
Product Madness increases creative production and improves performance using ironSource Luna
Product Madness, Cashman Casino
Since its founding in 2007, Product Madness has grown into a leader in social casino games. Their hit, Heart of Vegas, h...
  • creatives
  • games
  • ...
    • user acquisition
Case Study
How PONOS increased ARPDAU by 15% on LevelPlay with the help of Tapjoy Bidder
PONOS, The Battle Cats
PONOS is a major game publisher headquartered in Kyoto, Japan. They are best known for publishing the hit tower defense ...
  • games
  • in-app bidding
  • ...
    • levelplay
    • mediation
    • monetization

Glossary – EN

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