Expert tips for turning apps
into successful businesses

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Blog
How to develop a winning indie title: Q&A with Evgeny Grishakov from Garden of Dreams
ironSource
ironSource sat down with Evgeny Grishakov, CEO at Garden of Dreams, an indie game studio based out of Moscow, to find ou...
  • games
  • user acquisition
Case Study
How SYBO increased Subway Surfers’ ARPDAU by 67% year-over-year with ironSource mediation
SYBO, Subway Surfers
SYBO is the publisher of Subway Surfers, the most-downloaded mobile game of the decade. With such a high profile game, d...
  • games
  • in-app bidding
  • ...
    • monetization
Blog
How to make your console game a success on mobile
Davis Silver
With mobile gaming holding a significant portion of the larger gaming market, studios that have traditionally focused on...
  • games
  • monetization
Blog
Q&A: How Moonee boosted eCPM using ironSource in-app bidding and Vungle’s bidding network
ironSource
Moonee is a hyper-casual game developer with over 200 million downloads to its name. Its portfolio includes hits like Sq...
  • games
  • hyper-casual
  • ...
    • in-app bidding
    • monetization
Case Study
SundayToz sees a 29% decrease in user complaints and 29% decrease in blocked ads with Ad Quality by ironSource
SundayToz,
Founded in 2009, SundayToz creates fun and engaging casual games. The game studio has over 100 million downloads and is ...
  • ad quality
  • games
  • ...
    • monetization
Case Study
How Lucky Day increased ARPDAU and retention by switching to ironSource mediation
Lucky Day, Lucky Day
Lucky Day games focus on fast, fair, and fun skill-based competitions where users can earn real value prizes. Founded in...
  • ad quality
  • cross promotion
  • ...
    • games
    • monetization
    • user acquisition
Case Study
How Papaya Gaming increased D7 ROAS +64% using ironSource’s growth platform
Papaya Gaming, Solitaire Cash
Papaya Gaming is a fast-growing studio based in Tel Aviv, with over 5 million downloads worldwide. They’ve made hit game...
  • creatives
  • games
  • ...
    • ua optimizer
    • user acquisition
Blog
How to foster a winning strategy for your hyper-casual games: Q&A with Homa Games
ironSource
ironSource sat down with Erwann Thebault, Publishing Lead at Homa Games, to get his insights and expertise on how to cre...
  • games
  • hyper-casual
  • ...
    • user acquisition