Expert tips for turning apps
into successful businesses

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Case Study
How Candywriter increased Ad ARPDAU 26% after switching to Unity LevelPlay
Candywriter,
Candywriter is a mobile game studio based out of Miami that’s part of the Stillfront Group. Today, they have 18 games in...
  • games
  • monetization
  • ...
    • user acquisition
Blog
The biggest problem facing Play & Own and how we fix it
Gal Fisheloviz, Director of Business Strategy at ironSource
No one wants to play a game that’s difficult to use. Despite major benefits for players, that difficulty is what’s preve...
  • games
  • web3
Blog
Taking the crypto out of web3 gaming: Debunking 4 sticky misconceptions
Gal Fisheloviz, Director of Business Strategy at ironSource
As web3 gaming comes into its own and takes shape into what will define the future of gaming, there's a need to address ...
  • games
  • web3
Podcast
The evolution of mobile sports games
Mike TaramykinHypGames
In this episode of the LevelUp podcast, Mike Taramykin, CEO at HypGames, sits down with our host Melissa Zeloof, VP Mark...
  • games

Community subscribe – EN


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Case Study
How Kwalee used ironSource marketability testing to reach #1 on the charts
Kwalee, Hunt & Seek
Kwalee is a video game publisher and developer based in the UK. They’re known for their dozens of hyper-casual hits, inc...
  • analytics
  • games
  • ...
    • hyper-casual
    • soft launch
Podcast
The psychology of in-game personalization
Tom HammondUserWise
In this episode of the LevelUp podcast, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Ze...
  • games
  • user acquisition
Blog
What value does Play and Own bring to gamers?
Gal Fisheloviz, Director of Business Strategy at ironSource
Game developers today are finding new ways to monetize their titles, acquire users, and increase development efficiency ...
  • games
  • web3

Glossary – EN

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