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Expert tips for turning apps
into successful businesses

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Blog
How to maximize the performance of your mobile game: 3 tips from a Unity game design consultant
Anna Popereko, Senior Game Designer at Unity — Sep 11, 2023
Growing a mobile game is a complex process with many steps. As a game design consultant, it’s my job to analyze each gam...
  • analytics
  • monetization
Blog
How we maintain quality tech at scale: an inside look into how we build our SDK
Guy Kirschbaum, VP of Engineering at Unity — Aug 01, 2023
At Unity, we continually work to ensure our ironSource SDK is best-in-class. But with a huge amount of scale - more than...
  • analytics
Blog
How to optimize latency in your ad waterfall
Akiva Glasenberg, Growth Strategy Manager at ironSource — Jul 05, 2023
When a developer is ready to show an ad but the video isn’t ready, their users’ experience could suffer - and due to mis...
  • analytics
  • mediation
Blog
Your guide to reducing your Android ANR rate and improving your users’ experience
Alon Dotan, Integration Engineer Team Lead at ironSource by Unity — Jun 22, 2023
ANRs, or “application not responding” errors, are a critical issue facing Android developers, and despite the fact that ...
  • analytics
  • anr

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Case Study
How Kwalee used ironSource marketability testing to reach #1 on the charts
Kwalee, Hunt & Seek
Kwalee is a video game publisher and developer based in the UK. They’re known for their dozens of hyper-casual hits, inc...
  • analytics
  • games
  • ...
    • hyper-casual
    • soft launch
Blog
App Analytics: 3 ways to optimize performance by combining player and growth data
Shir Moller, Product Manager at ironSource — Aug 25, 2022
Optimizing monetization and UA is key for growth - but they only get you so far if the app itself isn't optimized. In fa...
  • analytics
  • monetization
Blog
How to optimize your hybrid waterfall with CPM buckets
Akiva Glasenberg, Growth Strategy Manager at ironSource — Aug 10, 2022
In-app bidding has automated most waterfall optimization, yet developers still manage multiple hybrid waterfalls, each w...
  • analytics
  • monetization

Glossary – EN

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