Expert tips for turning apps
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How to maximize the performance of your mobile game: 3 tips from a Unity game design consultant
Anna Popereko, Senior Game Designer at Unity
Growing a mobile game is a complex process with many steps. As a game design consultant, it’s my job to analyze each gam...
  • analytics
  • monetization
How we maintain quality tech at scale: an inside look into how we build our SDK
Guy Kirschbaum, VP of Engineering at Unity
At Unity, we continually work to ensure our ironSource SDK is best-in-class. But with a huge amount of scale - more than...
  • analytics
How to optimize latency in your ad waterfall
Akiva Glasenberg, Growth Strategy Manager at ironSource
When a developer is ready to show an ad but the video isn’t ready, their users’ experience could suffer - and due to mis...
  • analytics
  • mediation
Your guide to reducing your Android ANR rate and improving your users’ experience
Alon Dotan, Integration Engineer Team Lead at ironSource by Unity
ANRs, or “application not responding” errors, are a critical issue facing Android developers, and despite the fact that ...
  • analytics
  • anr

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Case Study
How Kwalee used ironSource marketability testing to reach #1 on the charts
Kwalee, Hunt & Seek
Kwalee is a video game publisher and developer based in the UK. They’re known for their dozens of hyper-casual hits, inc...
  • analytics
  • games
  • ...
    • hyper-casual
    • soft launch
App Analytics: 3 ways to optimize performance by combining player and growth data
Shir Moller, Product Manager at ironSource
Optimizing monetization and UA is key for growth - but they only get you so far if the app itself isn't optimized. In fa...
  • analytics
  • monetization
How to optimize your hybrid waterfall with CPM buckets
Akiva Glasenberg, Growth Strategy Manager at ironSource
In-app bidding has automated most waterfall optimization, yet developers still manage multiple hybrid waterfalls, each w...
  • analytics
  • monetization

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