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Expert tips for turning apps
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Case Study
How Kwalee used ironSource marketability testing to reach #1 on the charts
Kwalee, Hunt & Seek
Kwalee is a video game publisher and developer based in the UK. They’re known for their dozens of hyper-casual hits, inc...
  • analytics
  • games
  • ...
    • hyper-casual
    • soft launch
Blog
App Analytics: 3 ways to optimize performance by combining player and growth data
Shir Moller, Product Manager at ironSource — Aug 25, 2022
Optimizing monetization and UA is key for growth - but they only get you so far if the app itself isn't optimized. In fa...
  • analytics
  • monetization
Blog
How to optimize your hybrid waterfall with CPM buckets
Akiva Glasenberg, Growth Strategy Manager at ironSource — Aug 10, 2022
In-app bidding has automated most waterfall optimization, yet developers still manage multiple hybrid waterfalls, each w...
  • analytics
  • monetization
Case Study
How Panteon used ironSource’s marketability testing tool to launch Airport Master to the top charts
Panteon, Airport Master!
Panteon is a Turkish game publisher responsible for many chart-topping hits, including 100 Mystery Buttons and Trading M...
  • analytics
  • games
  • ...
    • hyper-casual

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Case Study
How Qiiwi Games used ironSource’s LevelPlay and Google's Firebase to simplify their data analysis
Qiiwi Games,
Qiiwi Games is a multi-platform game developer based in Sweden. Responsible for hits like Wordington and Hell’s Kitchen:...
  • ab testing
  • analytics
  • ...
    • games
    • mediation
Webinar
Exploring LevelPlay App Analytics: how to take action on your performance data
Shir MollerironSource — Jun 06, 2022
Turn data into actionable insights using ironSource's App Analytics tool and walk through various use cases and scenarios every game developer should look out for.
  • analytics
Blog
4 myths about cross promotion
Maya Fehler — May 19, 2022
In the webinar “How to Scale Your App Portfolio with Cross Promotion,” ironSource Growth Strategy Manager, Omer Katzburg...
  • analytics
  • monetization

Glossary – EN

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