Expert tips for turning apps
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Blog
How to build a conversion value strategy to optimize iOS UA campaigns
Reuben Lewis
To measure user quality and optimize campaigns on iOS, developers today are building strategies around the SKAdNetwork c...
  • analytics
  • games
  • ...
    • user acquisition
Blog
Analyzing cohort reports: The what, why, when, and how
Reuben Lewis
What are cohort reports? In today’s market, analytics is a prerequisite to turning a game into a profitable business. A...
  • analytics
  • KPIs
  • ...
    • monetization