Expert tips for turning apps
into successful businesses

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Blog
3 KPIs to watch when A/B testing your ad placement strategy
Anna Popereko, Game Designer
If you’re looking to improve revenue, your ad placement strategy is a great place to start. Every aspect of ads - placem...
  • ab testing
  • interstitial
  • ...
    • monetization
    • rewarded video
Blog
5 A/B tests you should run to increase your revenue
Maya Fehler
A/B testing is a core part of any successful developer's monetization playbook. To improve your KPIs, you should test ju...
  • ab testing
  • monetization
Case Study
Ruby Games boosts DAU 5.3x and increases revenue 15x with ironSource LevelPlay
Ruby Games, Streamer Life
Ruby Games is a studio based in Turkey that specializes in hyper-casual game development. Recently, they were acquired b...
  • ab testing
  • games
  • ...
    • mediation
    • ua optimizer
Case Study
How Lihuhu increased installs 6x and ARPDAU with ironSource LevelPlay 
Lihuhu Games,
Based out of Singapore and founded in 2015, Lihuhu Games develops puzzle games for Android and iOS, such as Match Triple...
  • ab testing
  • games
  • ...
    • hyper-casual
    • mediation
    • monetization
    • ua optimizer
    • user acquisition

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Blog
3 ways to optimize the ad experience for your users
Reuben Lewis
When integrated carefully, in-game ads are a powerful way to increase revenue without compromising the UX of a game - es...
  • ab testing
  • ad quality
  • ...
    • monetization
Blog
5 A/B tests to increase revenue and users for your hyper-casual game
Arielle Evan
At the latest Hyper Games Conference, Lior Shekel, Strategic Partnership Team Leader at ironSource, presented the top 5 ...
  • ab testing
  • games
  • ...
    • hyper-casual
Case Study
Ludia migrates to ironSource mediation and doubles revenue with LevelPlay in-app bidding
Ludia, Teenage Mutant Ninja Turtles: Legends
Ludia was founded in Montreal 12 years ago and is one of Canada's leading mobile game companies. Their portfolio include...
  • ab testing
  • games
  • ...
    • in-app bidding
    • mediation
    • monetization

Glossary – EN

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