Expert tips for turning apps
into successful businesses

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Blog
4 tips for quicker and easier creative optimization
Rae Steinbach
The mobile game industry is fast-paced and aggressive - someone is always waiting to replicate your game or your creativ...
  • ab testing
  • creatives
  • ...
    • user acquisition
Case Study
How Ludia Games increased ARPDAU by 255% and quadrupled revenue with ironSource LevelPlay
Ludia Games, Jurassic World Alive
Ludia Games is a major game developer owned by Jam City and based in Montreal, Canada. Their most popular hits include c...
  • ab testing
  • games
  • ...
    • mediation
    • monetization
Case Study
How Qiiwi Games used ironSource’s LevelPlay and Google's Firebase to simplify their data analysis
Qiiwi Games,
Qiiwi Games is a multi-platform game developer based in Sweden. Responsible for hits like Wordington and Hell’s Kitchen:...
  • ab testing
  • analytics
  • ...
    • games
    • mediation
Blog
3 KPIs to watch when A/B testing your ad placement strategy
Anna Popereko, Game Design Consultant at ironSource
If you’re looking to improve revenue, your ad placement strategy is a great place to start. Every aspect of ads - placem...
  • ab testing
  • interstitial
  • ...
    • monetization
    • rewarded video

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Blog
5 A/B tests you should run to increase your revenue
Maya Fehler
A/B testing is a core part of any successful developer's monetization playbook. To improve your KPIs, you should test ju...
  • ab testing
  • monetization
Case Study
Ruby Games boosts DAU 5.3x and increases revenue 15x with ironSource LevelPlay
Ruby Games, Streamer Life
Ruby Games is a studio based in Turkey that specializes in hyper-casual game development. Recently, they were acquired b...
  • ab testing
  • games
  • ...
    • mediation
    • monetization
    • ua optimizer
Case Study
How Lihuhu increased installs 6x and ARPDAU with ironSource LevelPlay 
Lihuhu Games,
Based out of Singapore and founded in 2015, Lihuhu Games develops puzzle games for Android and iOS, such as Match Triple...
  • ab testing
  • games
  • ...
    • hyper-casual
    • mediation
    • monetization
    • ua optimizer
    • user acquisition

Glossary – EN

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