Expert tips for turning apps
into successful businesses

  • Monetization
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Blog
3 ways to optimize the ad experience for your users
Reuben Lewis
When integrated carefully, in-game ads are a powerful way to increase revenue without compromising the UX of a game - es...
  • ab testing
  • ad quality
  • ...
    • monetization
Blog
5 A/B tests to increase revenue and users for your hyper-casual game
Arielle Evan
At the latest Hyper Games Conference, Lior Shekel, Strategic Partnership Team Leader at ironSource, presented the top 5 ...
  • ab testing
  • games
  • ...
    • hyper-casual
Blog
5 A/B tests you should run to increase your revenue
Reuben Lewis
A/B testing is a core part of any successful developer's monetization playbook. To improve your KPIs, you should test ju...
  • ab testing
  • monetization
Case Study
Ludia migrates to ironSource mediation and doubles revenue with LevelPlay in-app bidding
Ludia, Teenage Mutant Ninja Turtles: Legends
Ludia was founded in Montreal 12 years ago and is one of Canada's leading mobile game companies. Their portfolio include...
  • ab testing
  • games
  • ...
    • in-app bidding
    • mediation
    • monetization
Blog
3 top gaming studios found the ideal mix of ad units A/B testing with ironSource
Lauren Luz
Optimizing your monetization strategy is all about finding the right mix of system and user-initiated ads that balance b...
  • ab testing
  • monetization
Case Study
ZiMAD increases ARPDAU 18% by A/B testing interstitial ads
ZiMAD, Dig Out!
About Founded in 2009, ZiMAD develops and publishes games for mobile, PC, and social networks.  Their popular games in...
  • ab testing
  • games
  • ...
    • monetization
Case Study
Neon Play boosts ARPDAU using ironSource ad monetization A/B testing tool
Neon Play,
About Neon Play is a mobile games studio based in the United Kingdom. Their portfolio includes top-charting hits li...
  • ab testing
  • games
  • ...
    • monetization
Case Study
Lucky Kat increases ARPDAU by 50% with ironSource ad monetization A/B testing tool
Lucky Kat, Nom Plant
About Founded by two brothers, Lucky Kat Studios is a gaming studio based in the Netherlands. Their portfolio inclu...
  • ab testing
  • games
  • ...
    • monetization