Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • On-device advertising
  • Offerwall
  • More topics...
    • Web3
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Blog
Appfest 2022: The next generation of ironSource innovations
Daniel Godley
Omer Kaplan, CRO, and co-founder of ironSource, spoke at Appfest 2022 on the philosophy behind ironSource’s innovations....
  • ab testing
  • apple search ads
  • ...
    • web3
Blog
Man vs. Machine: 3 ways you can impact growth
Maya Fehler
At Appfest 2022, ironSource’s Maytal Shaul, Anna Popereko, and Yuval Lotan walked through 3 ways you can impact growth i...
  • ab testing
  • custom product pages
  • ...
    • rewarded video
Blog
4 tips for quicker and easier creative optimization
Rae Steinbach
The mobile game industry is fast-paced and aggressive - someone is always waiting to replicate your game or your creativ...
  • ab testing
  • creatives
  • ...
    • user acquisition
Case Study
How Ludia Games increased ARPDAU by 255% and quadrupled revenue with ironSource LevelPlay
Ludia Games, Jurassic World Alive
Ludia Games is a major game developer owned by Jam City and based in Montreal, Canada. Their most popular hits include c...
  • ab testing
  • games
  • ...
    • mediation
    • monetization

Community subscribe – EN


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Case Study
How Qiiwi Games used ironSource’s LevelPlay and Google's Firebase to simplify their data analysis
Qiiwi Games,
Qiiwi Games is a multi-platform game developer based in Sweden. Responsible for hits like Wordington and Hell’s Kitchen:...
  • ab testing
  • analytics
  • ...
    • games
    • mediation
Blog
3 KPIs to watch when A/B testing your ad placement strategy
Anna Popereko, Game Design Consultant at ironSource
If you’re looking to improve revenue, your ad placement strategy is a great place to start. Every aspect of ads - placem...
  • ab testing
  • interstitial
  • ...
    • monetization
    • rewarded video
Blog
5 A/B tests you should run to increase your revenue
Maya Fehler
A/B testing is a core part of any successful developer's monetization playbook. To improve your KPIs, you should test ju...
  • ab testing
  • monetization

Glossary – EN

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