Expert tips for turning apps
into successful businesses

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Blog
What to look for in your Play and Own solution
Gal Fisheloviz, Director of Business Strategy at ironSource
The Play & Own (P&O) revolution isn’t just on the horizon - it’s already here. With it comes a whole new host of...
  • web3
Blog
The biggest problem facing Play & Own and how we fix it
Gal Fisheloviz, Director of Business Strategy at ironSource
No one wants to play a game that’s difficult to use. Despite major benefits for players, that difficulty is what’s preve...
  • games
  • web3
Blog
The way forward: Play & Own and Astra  
Daniel Godley
At this year’s Appfest, Gal Fisheloviz, Director of Business Strategy at ironSource Astra, introduced the innovative gam...
  • gametech
  • web3
Blog
Appfest 2022: The next generation of ironSource innovations
Daniel Godley
Omer Kaplan, CRO, and co-founder of ironSource, spoke at Appfest 2022 on the philosophy behind ironSource’s innovations....
  • ab testing
  • apple search ads
  • ...
    • web3

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Blog
Taking the crypto out of web3 gaming: Debunking 4 sticky misconceptions
Gal Fisheloviz, Director of Business Strategy at ironSource
As web3 gaming comes into its own and takes shape into what will define the future of gaming, there's a need to address ...
  • games
  • web3
Blog
What value does Play and Own bring to gamers?
Gal Fisheloviz, Director of Business Strategy at ironSource
Game developers today are finding new ways to monetize their titles, acquire users, and increase development efficiency ...
  • games
  • web3
Podcast
What the gaming industry needs to do to make Blockchain Games mainstream
Javier Barnes, Ethan LevyDeconstructor of Fun
In this episode of LevelUp, our host Melissa Zeloof, VP Marketing at ironSource, sits down with Deconstructor of Fun's J...
  • games
  • web3

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