Expert tips for turning apps
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Case Study
How 37 Games exceeded their D30 ROAS goal by 35% with the Tapjoy offerwall
37 Games, Puzzles & Chaos: Frozen Castle
37 Games is a puzzle game developer based in China, known for international hits like Puzzles & Conquest, Puzzles &a...
  • offerwall
  • tapjoy
  • ...
    • user acquisition
Case Study
How 31 Games increased installs 2x and boosted ARPU by 143% with ironSource Ads event optimization
31 Games, Magic Paper Dolls
31 Games is a casual game developer based in China, known for hits like Magic Paper Dolls, Mix Master, and Yoyo Decor Li...
  • ironSource Ads
  • user acquisition
Blog
2025 Mobile gaming trends: Unity perspectives
Sari Berkovich
Amir Shaked, VP Revenue, Ads at Unity The mobile gaming industry experienced yet another transformative year in 2024, w...
  • apps
  • industry trends
  • ...
    • mobile gaming
    • monetization
    • user acquisition
Blog
2025 Mobile gaming trends: Industry perspectives
Sari Berkovich
Chirag Ambwani, SVP, Gaming & Entertainment at Sensor Tower 2024 was a year of stability and back-to-basics for the...
  • industry trends
  • mobile gaming
  • ...
    • monetization
    • user acquisition

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Blog
State of Play: a Q&A with Samantha Benjamin on the shift from hyper to hybrid-casual
Samantha Benjamin
In the State of Play series, we share in-depth interviews with featured industry experts at Unity events.  In our fir...
  • games
  • monetization
  • ...
    • user acquisition
Case Study
How MegaJoy Studio doubled their revenue in only 2 months
MegaJoy Studio,
Find out how MegaJoy Studio majorly scaled their new hit title with the ironSource Ads ROAS optimizer. MegaJoy Studio...
  • ironSource Ads
  • levelplay
  • ...
    • MegaJoy
    • MegaJoy Studio
    • roas optimizer
    • Role Swap
    • user acquisition
Case Study
Kwalee improves D0 Ad Revenue ROAS by 22% with Unity Ads
Kwalee,
Discover how Kwalee leverages D0 Ad Revenue ROAS campaigns to acquire quality users who bring quick returns on their spe...
  • Kwalee
  • Unity Ads
  • ...
    • user acquisition

Glossary – EN

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