Expert tips for turning apps
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Introducing the all-new Unity LevelPlay
Unity LevelPlay
Partnering with a strong mediation provider has never been more important. As the shift to bidding and mounting privacy ...
  • monetization
  • user acquisition
Case Study
How Audiomack uses Unity LevelPlay to scale up globally
Audiomack , Audiomack
Audiomack, a globally-recognized music streaming platform, allows creators to share unlimited music and podcasts with th...
  • monetization
  • user acquisition
Social networks are not enough: why you should diversify your app marketing channel mix
Daniel Godley
App marketers now have more capabilities than ever before to reach new audiences. Yet, despite the wealth of options ava...
  • apps
  • in-app bidding
  • ...
    • user acquisition
Addressing addressability: How brand marketers can adapt their mobile programmatic strategy
ATT and cookie deprecation signifies more than just a technological shift - it's a game-changer for marketers who are lo...
  • user acquisition

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Case Study
How MWM multiplied their installs 2.5x and increased their event conversion by 15% with ironSource Ads’ tCPA optimizer
MWM, Color Pop
MWM is a top consumer app developer and publisher based in France, and home to AI-powered apps like Piano, Beat Maker Pr...
  • ua optimizer
  • user acquisition
Case Study
How King drove incremental scale with Tapjoy from Unity's Daily Rewards, exceeding their D7 ROAS goal by 1.5x
King, Candy Crush Saga
King is a global leader in the interactive entertainment industry with more than 200 titles, including worldwide hits li...
  • offerwall
  • tapjoy
  • ...
    • user acquisition
Tapjoy from Unity launches Daily Rewards, delivering Offerwall campaigns that bring users back to your app daily
Sari Berkovich
Unity is excited to announce Daily Rewards - a new and unique offering for advertisers on its Offerwall product, Tapjoy ...
  • offerwall
  • tapjoy
  • ...
    • user acquisition

Glossary – EN

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