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Blog
The shift from hyper to hybrid-casual games (and why it matters for everyone)
Samantha Benjamin
The last 4 years are widely regarded as the age of hyper-casual. In just a few short years, the genre went from being re...
  • games
  • hyper-casual
  • ...
    • monetization
    • user acquisition
Blog
Samsung in 2024: Users, innovation, and technology
Daniel Godley
50 years after the first cellphone call was made in 1973 by Martin Cooper, the World Economic Forum reports that there a...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Blog
Apple Search Ads best practices: Q&A with M&C Saatchi Performance
Ziva Shapiro
Apple Search Ads has been evolving since 2016, but how has it become even more valuable to app marketers, and how have n...
  • apple search ads
  • user acquisition
Case Study
How IEC Games, a hyper-casual publisher, boosted their D7 ROAS by 40% with the Tapjoy offerwall
IEC Games, Bubble Sort Color
IEC Games is a hyper-casual game publisher based in Vietnam. Founded in 2015, they’re known for hyper-casual puzzle hits...
  • hyper-casual
  • offerwall
  • ...
    • user acquisition

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Blog
9 tips to boost your UA over the holidays
Sari Berkovich
In a season marked by high installs per mille (IPMs), the holidays are an optimal time for user acquisition (UA). During...
  • cross promotion
  • holiday
  • ...
    • offerwall
    • ua optimizer
    • user acquisition
Blog
How to maximize growth with offerwall special promotions: tips for the holiday season
Maya Fehler
App engagement peaks during the holiday season - according to our client research, about half of people will play mobile...
  • holiday
  • monetization
  • ...
    • offerwall
    • user acquisition
Case Study
IEC Games boosts D7 ROAS 41% with Aura from Unity’s Scale Optimizer 
IEC Games, Water Sort Puzzle
Vietnam-based mobile game studio IEC Games is best known for its snackable puzzle games, with over 600M downloads betwee...
  • on-device advertising
  • Out of the Box
  • ...
    • user acquisition

Glossary – EN

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