Expert tips for turning apps
into successful businesses

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Case Study
How Pocket Worlds saved 60 hours in one month with Luna’s Optimization Center
Pocket Worlds , Highrise
Pocket Worlds is a game developer based in the United States that specializes in immersive, avatar-based metaverse apps....
  • apple search ads
  • user acquisition
Case Study
Alictus uses Luna’s Optimization Center to increase D1 ROAS by 30% on Apple Search Ads
Alictus, Fade Masters 3D
Alictus is a gaming studio based in Turkey that develops chart-topping games including Fade Master, Rob Master, Deep Cle...
  • apple search ads
  • user acquisition
Case Study
BIGO LIVE scales up efficiently using Luna’s Apple Search Ads solution
BIGO LIVE, a leading global live streaming platform owned by BIGO Technology (BIGO), is a popular Singapore-based app wi...
  • apple search ads
  • user acquisition
Machine learning and programmatic advertising: Q&A with Moloco
Rahul Verma
Machine learning has been around for a long time. First coined in 1959 when the technology was used to detect speech pat...
  • monetization
  • user acquisition

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Case Study
How Bumble uses Luna to drive data-oriented creative production and scale Apple Search Ads
Bumble, Bumble
Bumble, the women-first dating and social networking app, is built on the importance of empowering women and equitable r...
  • apple search ads
  • user acquisition
Case Study
How Tap4Fun tripled their monthly spend and doubled their D30 ROAS with the Tapjoy offerwall
Tap4Fun, Kingdom Guard
Tap4Fun is a game developer based in China, responsible for hit simulation games like Age of Apes, Kiss of War, and King...
  • offerwall
  • user acquisition
4 tips for boosting conversion rate and IPM with custom store pages
Omer Katzburg, Senior Growth Strategy Manager
Traditionally, ad optimization has been all about improving the creative experience before the user clicks on the ad. Bu...
  • creative optimization
  • user acquisition

Glossary – EN

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