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Expert tips for turning apps
into successful businesses

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Case Study
How Pocket Worlds saved 60 hours in one month with Luna’s Optimization Center
Pocket Worlds , Highrise
Pocket Worlds is a game developer based in the United States that specializes in immersive, avatar-based metaverse apps....
  • apple search ads
  • user acquisition
Case Study
Alictus uses Luna’s Optimization Center to increase D1 ROAS by 30% on Apple Search Ads
Alictus, Fade Masters 3D
Alictus is a gaming studio based in Turkey that develops chart-topping games including Fade Master, Rob Master, Deep Cle...
  • apple search ads
  • user acquisition
Case Study
BIGO LIVE scales up efficiently using Luna’s Apple Search Ads solution
BIGO LIVE, BIGO LIVE
BIGO LIVE, a leading global live streaming platform owned by BIGO Technology (BIGO), is a popular Singapore-based app wi...
  • apple search ads
  • user acquisition
Blog
Machine learning and programmatic advertising: Q&A with Moloco
Rahul Verma — Aug 22, 2023
Machine learning has been around for a long time. First coined in 1959 when the technology was used to detect speech pat...
  • monetization
  • user acquisition

Community subscribe – EN


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Case Study
How Bumble uses Luna to drive data-oriented creative production and scale Apple Search Ads
Bumble, Bumble
Bumble, the women-first dating and social networking app, is built on the importance of empowering women and equitable r...
  • apple search ads
  • user acquisition
Case Study
How Tap4Fun tripled their monthly spend and doubled their D30 ROAS with the Tapjoy offerwall
Tap4Fun, Kingdom Guard
Tap4Fun is a game developer based in China, responsible for hit simulation games like Age of Apes, Kiss of War, and King...
  • offerwall
  • user acquisition
Blog
4 tips for boosting conversion rate and IPM with custom store pages
Omer Katzburg, Senior Growth Strategy Manager — Jul 13, 2023
Traditionally, ad optimization has been all about improving the creative experience before the user clicks on the ad. Bu...
  • creative optimization
  • user acquisition

Glossary – EN

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