LoginLogin SignupSignup

Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • On-device advertising
  • Offerwall
  • More topics...
    • Web3
    • Analytics
    • Games
    • Apps
    • Creatives
    • Apple Search Ads
    • A/B testing
    • Agencies
    • Cost per engagement
    • Cost per action
    • MobileVoice
    • Cross promotion
    • Hyper-casual
    • Indie
    • Trends
    • In-app bidding
    • Mediation
    • KPIs
    • Rewarded video
    • Interstitial
    • Interactive end card
    • UA Optimizer
    • ASO
      • Reset all Done
Case Study
NEOWIZ lowers CPA by 20% on Apple Search Ads with Luna from Unity
NEOWIZ, Golf Impact: World Tour
NEOWIZ is a Korean game publisher that works closely with developers to create high-quality online games published on mu...
  • apple search ads
  • user acquisition
Case Study
How Pocket Worlds saved 60 hours in one month with Luna’s Optimization Center
Pocket Worlds , Highrise
Pocket Worlds is a game developer based in the United States that specializes in immersive, avatar-based metaverse apps....
  • apple search ads
  • user acquisition
Case Study
Alictus uses Luna’s Optimization Center to increase D1 ROAS by 30% on Apple Search Ads
Alictus, Fade Masters 3D
Alictus is a gaming studio based in Turkey that develops chart-topping games including Fade Master, Rob Master, Deep Cle...
  • apple search ads
  • user acquisition
Case Study
BIGO LIVE scales up efficiently using Luna’s Apple Search Ads solution
BIGO LIVE, BIGO LIVE
BIGO LIVE, a leading global live streaming platform owned by BIGO Technology (BIGO), is a popular Singapore-based app wi...
  • apple search ads
  • user acquisition

Community subscribe – EN


Subscribe to our
newsletter for actionable app advice

SubscribeSubscribe
Case Study
How Bumble uses Luna to drive data-oriented creative production and scale Apple Search Ads
Bumble, Bumble
Bumble, the women-first dating and social networking app, is built on the importance of empowering women and equitable r...
  • apple search ads
  • user acquisition
Case Study
How Gigantic increased D1 ROAS by 24% for Apple Search Ads campaigns with the help of Luna’s solution
Gigantic, Clawee
Gigantic is an Israeli-based game developer that brings arcade games to life on mobile apps. Rola Nubani, Senior UA Mana...
  • apple search ads
Blog
Luna surfaces Apple Search Ads impression share data for smarter, more accurate bidding
Yotam Wimmer, Director of Product Management — May 29, 2023
Knowing your impression share for Apple Search Ads search terms gives you a clearer picture of your position in the mark...
  • apple search ads
  • user acquisition

Glossary – EN

See moreSee more