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Apple Search Ads best practices: Q&A with M&C Saatchi Performance
Ziva Shapiro
Apple Search Ads has been evolving since 2016, but how has it become even more valuable to app marketers, and how have n...
  • apple search ads
  • user acquisition
Case Study
NEOWIZ lowers CPA by 20% on Apple Search Ads with Luna from Unity
NEOWIZ, Golf Impact: World Tour
NEOWIZ is a Korean game publisher that works closely with developers to create high-quality online games published on mu...
  • apple search ads
  • user acquisition
Case Study
How Pocket Worlds saved 60 hours in one month with Luna’s Optimization Center
Pocket Worlds , Highrise
Pocket Worlds is a game developer based in the United States that specializes in immersive, avatar-based metaverse apps....
  • apple search ads
  • user acquisition
Case Study
Alictus uses Luna’s Optimization Center to increase D1 ROAS by 30% on Apple Search Ads
Alictus, Fade Masters 3D
Alictus is a gaming studio based in Turkey that develops chart-topping games including Fade Master, Rob Master, Deep Cle...
  • apple search ads
  • user acquisition

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Case Study
BIGO LIVE scales up efficiently using Luna’s Apple Search Ads solution
BIGO LIVE, a leading global live streaming platform owned by BIGO Technology (BIGO), is a popular Singapore-based app wi...
  • apple search ads
  • user acquisition
Case Study
How Bumble uses Luna to drive data-oriented creative production and scale Apple Search Ads
Bumble, Bumble
Bumble, the women-first dating and social networking app, is built on the importance of empowering women and equitable r...
  • apple search ads
  • user acquisition
Case Study
How Gigantic increased D1 ROAS by 24% for Apple Search Ads campaigns with the help of Luna’s solution
Gigantic, Clawee
Gigantic is an Israeli-based game developer that brings arcade games to life on mobile apps. Rola Nubani, Senior UA Mana...
  • apple search ads

Glossary – EN

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