Nexon M is the San Francisco division of Korea's largest mobile gaming company, NEXON.
Nexon M's portfolio includes the hit games like DomiNations, Titanfall: Assault, and more.
Nexon M was planning the global launch of Battlejack - the game it was publishing on behalf of the Finnish developer Grand Cru. During the initial phases of this several-month soft launch, Nexon M discovered an underperforming video conversion funnel, specifically in the CVR from click to install.
Nexon M rushed production of several additional creative assets and reached out to ironSource, their trusted soft launch partner, for playable support.
Improve conversion funnel of creative assets
Scale user acquisition during the global launch
Over the course of the intervening month, Nexon M made several other attempts at compelling videos and made incremental improvement of about 35% CVR.
Finally, ironSource, together with Nexon M's own creative team, discovered why the video assets were underperforming and created a true-to-life playable for Battlejack, which was a fair representation of the game itself.
The gameplay style was card battling with a hero collection, mixed with a blackjack system for the damage rolls. It was an RPG with several innovative twists that received a warm reaction from critics.
“The real game changer was when ironSource in collaboration with our own creative team was able to accurately diagnose the issue and create a true to life playable for Battlejack.”
- Robert Garfinkle, Sr. User Acquisition Manager at Nexon M
Ultimately, at the time of the worldwide launch, this high-performing asset allowed Nexon M to gain an advantage of about a 50% increase in IPM, resulting in ironSource becoming one of the top sources for the launch.
ironSource took the #1 spot for install volume, the lowest CPI by 8% from average CPI in the US market, and the ROAS competitive with major social networks.