CPI Cost Per Install

What is cost per install?

Cost per install or CPI is a pricing model used in mobile user acquisition campaigns in which app advertisers pay each time a user installs their app from their ad. CPI is a very common pricing model, and is specific for mobile apps only.

There are many important factors to take into consideration when buying on a cost per install basis, with each factor affecing the price of the cost per install.

Average cost per install in 2020

Average cost per install can vary depending on the country, platform (iOS or Android), and ad unit. For instance, the average CPI for iOS devices is $2.37 in the US, $0.98 in China, and $0.22 in Brazil, with Android apps at $0.44, and iOS apps at $0.86. Overall, the average global CPI is $2.24, when taking every region, platform, and device into consideration. Read here about Pay Per Install (PPI) for publishers.