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Cost Per Action

What is cost per action (CPA) marketing and advertising?

CPA or cost per action marketing is a pricing model used in mobile user acquisition campaigns in which advertisers choose a post-install action to measure, and only pay for users who engage in that action. That means in order for advertisers to pay, the user must see their in-app ad, install their app, and complete the action. In CPA advertising, advertisers set the action to whatever they’d like, for example: signing up for a free trial, registering for a free download, buying a product, etc. Read about mobile CPA marketing for more information.

How to calculate CPA

The cost per action formula is calculated by dividing the advertising cost by the number of times the action occurred. CPA = advertising cost / number of actions
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