ironSource acquires AfterDownload

“Together with ironSource, we can provide publishers and advertisers alike a more comprehensive package to maximize the download funnel,” commented AfterDownload Co-founder and CEO Omer Kaplan.

ironSource announced that it has acquired advertising technology and network company AfterDownload, thus expanding its portfolio of market-leading integrated distribution, installation and value-building tools for software developers, publishers and advertisers.

AfterDownload complements the ironSource offering with CPC advertising to highly targeted users already engaged in the software download process, throughout the download funnel.

AfterDownload also offers the CAST Platform, the first native ad platform which allows publishers to create custom ad inventory that is easy to sell and scale. AfterDownload’s FriedCookie is a mobile application development and distribution company focused on free high quality apps for everyday use.

See the full press release here.