Case Study

With over 40 million registered users across the globe, Lovoo is a leading social application.

The challenge

Lovoo was looking for a monetization strategy that would contribute to its user experience and increase user engagement.


  • Serve rewarding and engaging ads from leading advertisers
  • Increase ARPDAU and overall revenue
  • Provide an alternative payment method to extend session length and increase retention rate and user engagement

“ironSource constantly delivers great user acquisition and monetization results. Their Offerwall increased our ARPDAU while enhancing the app’s user experience. Hands down, ironSource delivers the highest eCPMs in the industry!”

- Tobias Börner, CMO & Co-Founder at Lovoo

The solution

Lovoo implemented a monetization strategy using the ironSource offerwall, which presented quality offers to Lovoo users in exchange for unlocking premium app content. The offerwall is tailored to Lovoo’s users’ demographics, and provided an entirely user-initiated experience.

The results

Following the exceptional performance of the offerwall, commanding $80 eCPMs, Lovoo granted ad exclusivity to ironSource’s offerwall.

The offerwall enabled Lovoo to increase user engagement, since the ad unit is significantly extended session length. The offerwall also gave non-paying uses an alternative method to in-app purchases, nudging these non-payers to eventually pay for premium content.


Engagement rate


Average eCPM


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