Beginner | 3 classes | 22 minutes

Foundations of game growth

Learn the ins and outs of the gaming growth industry

Course curriculum

Key industry technologies for game growth

Beginner | 6 minutes

The most used growth technologies and platforms
How these platforms work individually and together
Getting started with the technology

Understanding mobile game monetization

Beginner | 7 minutes

Common app monetization models
Key monetization glossary terms
Getting started with app monetization

Understanding the user acquisition funnel

Beginner | 9 minutes

The user journey from impressions to post-install
Most common ad units
Top metrics to optimize campaigns towards

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