Ready for the Samsung Galaxy S22?
We are.

Get in front of new S22 users during device setup
Talk to our teamTalk to our team
Are you ready for the big launch?
  • Days

  • Hours

  • Minutes

  • Seconds

Discover the Aura experience

Diversify your UA strategy with Aura, through partnerships with the world’s leading telcos and manufacturers

Aura spotlights your app from the get-go, allowing users to choose to install your app while setting up their new Galaxy S22s and throughout their device experience.

Get in touchGet in touch

What you get advertising on S22 devices with Aura

High scale

Samsung devices account for 26% of the global market share, making it the most popular smartphone brand worldwide

High quality users

Samsung S22 owners tend to be part of a high-income bracket with more disposable income to spend on devices, apps and services

Early adopters

Early adopters are eager to use new technology and are looking to share their experiences – including the new apps they install

Be front and center on premium devices with on-device campaigns

“Aura cared about our long-term success and understood that access to the most well-known OEMs and carriers was key to diversifying our UA strategy.”

Alexandra Wybranski, Online and Mobile Marketing Manager at eBay Kleinanzeigen

View case studyView case study

[/col]
[/grid]
“As the quality of the user highly depends on the device type and model, we pursued direct access to high-end Samsung models, allowing us to engage with high end users on premium devices, giving our campaigns a competitive edge.”

Marian Bucher, Senior App Growth Manager at OTTO

View case studyView case study

[/col]
[/grid]
“Aura hit all three qualities we’re looking for in a user acquisition channel: quality, scale, and cost-efficiency. Finding that by distributing on devices through Aura has been a gamechanger for our user acquisition strategy.”

Fabien-Pierre Nicolas, VP of US Marketing at SmartNews

View case studyView case study

[/col]
[/grid]

Changes from the
S21 to S22

S21
  • 3 sizes – 6.2, 6.7 and 6.8 inches
  • Six colors – black, silver, gray, white, purple and pink
  • 108-megapixel wide-angle camera
  • Snapdragon 888 Qualcomm chip
  • 25-watt charging
S22
  • 3 sizes – 6.06, 6.55 and 6.81 inches
  • Four colors – white, black, rose gold and green
  • 200-megapixel main camera
  • Snapdragon 895 Qualcomm chip
  • 65-watt charging

Want to see your app featured on Samsung devices?

Talk to us about starting a test campaign