Ready for the Samsung Galaxy S22?
We are.
Get in front of new S22 users during device setup
Talk to our teamTalk to our team
Are you ready for the big launch?
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Discover the Aura experience
Diversify your UA strategy with Aura, through partnerships with the world’s leading telcos and manufacturers
Aura spotlights your app from the get-go, allowing users to choose to install your app while setting up their new Galaxy S22s and throughout their device experience.
Get in touchGet in touchWhat you get advertising on S22 devices with Aura
High scale
Samsung devices account for 26% of the global market share, making it the most popular smartphone brand worldwide
High quality users
Samsung S22 owners tend to be part of a high-income bracket with more disposable income to spend on devices, apps and services
Early adopters
Early adopters are eager to use new technology and are looking to share their experiences – including the new apps they install
Be front and center on premium devices with on-device campaigns
“Aura cared about our long-term success and understood that access to the most well-known OEMs and carriers was key to diversifying our UA strategy.”
Alexandra Wybranski, Online and Mobile Marketing Manager at eBay Kleinanzeigen
“As the quality of the user highly depends on the device type and model, we pursued direct access to high-end Samsung models, allowing us to engage with high end users on premium devices, giving our campaigns a competitive edge.”
Marian Bucher, Senior App Growth Manager at OTTO
“Aura hit all three qualities we’re looking for in a user acquisition channel: quality, scale, and cost-efficiency. Finding that by distributing on devices through Aura has been a gamechanger for our user acquisition strategy.”
Fabien-Pierre Nicolas, VP of US Marketing at SmartNews
Changes from the
S21 to S22
S21
- 3 sizes – 6.2, 6.7 and 6.8 inches
- Six colors – black, silver, gray, white, purple and pink
- 108-megapixel wide-angle camera
- Snapdragon 888 Qualcomm chip
- 25-watt charging
S22
- 3 sizes – 6.06, 6.55 and 6.81 inches
- Four colors – white, black, rose gold and green
- 200-megapixel main camera
- Snapdragon 895 Qualcomm chip
- 65-watt charging
