Ready for the Samsung Galaxy S22?
We are.

Get in front of new S22 users during device setup
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Are you ready for the big launch?
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Discover the Aura experience

Diversify your UA strategy with Aura, through partnerships with the world’s leading telcos and manufacturers

Aura spotlights your app from the get-go, allowing users to choose to install your app while setting up their new Galaxy S22s and throughout their device experience.

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What you get advertising on S22 devices with Aura

High scale

Samsung devices account for 26% of the global market share, making it the most popular smartphone brand worldwide

High quality users

Samsung S22 owners tend to be part of a high-income bracket with more disposable income to spend on devices, apps and services

Early adopters

Early adopters are eager to use new technology and are looking to share their experiences – including the new apps they install

Be front and center on premium devices with on-device campaigns

“Aura cared about our long-term success and understood that access to the most well-known OEMs and carriers was key to diversifying our UA strategy.”

Alexandra Wybranski, Online and Mobile Marketing Manager at eBay Kleinanzeigen

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“As the quality of the user highly depends on the device type and model, we pursued direct access to high-end Samsung models, allowing us to engage with high end users on premium devices, giving our campaigns a competitive edge.”

Marian Bucher, Senior App Growth Manager at OTTO

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“Aura hit all three qualities we’re looking for in a user acquisition channel: quality, scale, and cost-efficiency. Finding that by distributing on devices through Aura has been a gamechanger for our user acquisition strategy.”

Fabien-Pierre Nicolas, VP of US Marketing at SmartNews

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Changes from the
S21 to S22

  • 3 sizes – 6.2, 6.7 and 6.8 inches
  • Six colors – black, silver, gray, white, purple and pink
  • 108-megapixel wide-angle camera
  • Snapdragon 888 Qualcomm chip
  • 25-watt charging
  • 3 sizes – 6.06, 6.55 and 6.81 inches
  • Four colors – white, black, rose gold and green
  • 200-megapixel main camera
  • Snapdragon 895 Qualcomm chip
  • 65-watt charging

Want to see your app featured on Samsung devices?

Talk to us about starting a test campaign