Intermediate | 3 classes | 21 minutes

How to make ad creatives that pop

Learn how to build high-impact creatives and optimize their performance

Course curriculum

Adam Stevens speaking video lecture

The what, why, and how of interactive ads

Intermediate | 7 minutes

Benefits of interactive ads
Coming up with your interactive ad concept
Designing interactive ads

Adam speaking video lecture thumbnail

How to analyze and optimize your playable ads’ performance

Intermediate | 7 minutes

Key metrics to optimize your playable ads
Tips for A/B testing
Structuring in-ad events to guarantee success

Adam speaking video lecture thumbnail

Building a winning creative team

Intermediate | 7 minutes

Non-negotiables for winning creative teams
The work environments that succeed
How to organize your team

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