Intermediate | 4 classes | 36 minutes

Apple Search Ads

Learn how to set up and scale Apple Search Ads campaigns

Course curriculum

Matthew Skurnick speaking video

Apple Search Ads basics

Beginner | 9 minutes

Top reasons advertisers run on Apple Search Ads
How to structure Apple Search Ads campaigns
The difference between Apple Search Ads Basic and Advanced

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Apple Search Ads best practices

Intermediate | 11 minutes

Tips for running keyword research
How to find the best bid
Best practices for analyzing results

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Apple Search Ads custom product pages guide

Intermediate | 11 minutes

What are custom product pages
How to set them up
Strategies to increase IPM

Leveraging product pages - while browsing ads

Intermediate | 5 minutes

What is the product pages – while browsing placement
Why you should capitalize on them
Best practices for optimizing

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