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Your guide to increasing offerwall traffic with special promotions

Learn how you can increase revenue and ROAS by joining special offerwall promotions
throughout the year. Keep scrolling for top-line data and benchmarks to get you started.

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Holiday weekends always boost offerwall revenue, but multiplying rewards takes it to the next level

*Compared to a regular weekend

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70%

increase in revenue for 2x rewards

🎁🎁

35%

increase in revenue for 1x rewards

🎁

110%

increase in revenue for 3x rewards

🎁🎁🎁

By tripling offerwall rewards, ER jumps by 65% and ARPDEU 💸 by 60%

*Compared to a regular weekend

Engagement rate
Completions per app impressions
APRDEU
⬆️ 20%
⬆️ 10%
⬆️ 8%
⬆️ 60%
⬆️ 40%
⬆️ 20%
⬆️ 65%
⬆️ 130%
⬆️ 60%
Pro tip: Add a pop up in your game to notify your users and increase engagement rate by
0%

Advertisers who raise bids see offerwall completions skyrocket by 56%

Raised bids
Didn’t raise bids

⬆️ 56%

⬆️ 7%

And it’s not just completions, D7 ARPU grows across supply sources

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135%

increase in D7 ARPU
on RPG️

🧙‍

+21%

increase in D7 ARPDU on lucky rewards games

🍀

48%

increase in D7 ARPU on puzzle games

🧩

+30%

increase in D7 ARPU on non-games

📱

Mark your calendars for our next special offerwall promotions

Dec 23 - 27
Christmas 🎄
Dec 30 - Jan 2
New Year's 🎊
Jan 20 - 22
Mid-winter weekend ❄️
Talk to your ironSource account manager 🙋‍♀️ to participate in the next special promotion or just set it up here